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ROBIN BRADLEY robin @ dealer-world. com
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SARA VINEY sara @ dealer-world. com
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JULY 2026(# 324)
COMMENT: Rocky road ahead for P & A sales?.......................................................... 4
Robin Bradley likes to do an informal survey, canvas of vendor and dealer sentiment from time-to-time, especially at round now. His mission is to get a sense of where the ' market is at '. By any standards, this year has already proven ' turbulent '. The outcome is a wide spread of perspectives, but when single word summaries of market perception range from moribund, hibernating, and decline to slow, soft and quiet then you know that very few in the industry will be " going to the bank happy " this year.
ZARD EXHAUSTS: Sound, not noise................................................................................. 24-25
The Italian exhaust manufacturer has designed and developed a whole new range of Euro + compliant 2-1nto1 complete systems for late-model HD Touring platforms and Softails. Available in homologated or racing tune, the results are a range( that also includes slip-ons for Touring applications) of stylish stainless exhausts with heat shields that reduce weight, increase HP and torque and sound as convincing as any Harley rider could want them to be.
FIM HARLEY BAGGER WORLD CUP: Mugello, Italy, May 29-31.................. 1,8
After the first round at COTA( Austin, Tx) Harley ' s Bagget World Cup arrived in Europe at the end of May with two more rounds in front of the Italian MotoGP crowd and spectators loved them. An international cast of riders and teams proved that big can be beautiful, powerful, and very, very fast. Oh, and quite loud too!
BRL USA: 2026 Bagger Racing Season.............................................................. 10
BRL is underway for the year, with a first round of the Drag Specialties Battle of the Baggers Presented by Memphis Shades underway at the Motorsports Park, Hastings, Nebraska on Memorial Day Weekend- May 23-24, 2026. There were 10 classes of racing, with two rounds each. Series President Rob Bydos said that " despite the Friday rain, racers and fans enjoyed two days of perfect weather and great action."
BRL EUROPE: The second season gets underway at Cremona, Italy.................... 22
The Motorcycle Storehouse backed four double header, 8-round series got underway in Italy in May with former WorldSBK, MotoGP and Feuling Bagger Race Teamer Ruben Xaus taking both wins. It was Xaus who did so much to help create the concept and series after enjoying Bagger racing for Feuling in the United States.
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p. 34
BAGGER DRAG RACING: Mike Beland ' s 4th annual ' Cash Days '...................... 44
The Shadyside Dragway at Shelby, North Carolina was the April 24 & 25 venue for Mike Beland ' s Pro Bagger and Street Bagger Drag Race Classes. A straight line antidote to all the circuit-based Bagger Racing we have in this edition at Cremona and Mugello in Italy, Hastings, Nebraska and Lake Elkhart, Wisconsin. p. 34 p. 38
p. 36 p. 40
p. 30
AMERICAN MOTORCYCLE DEALER- JULY 2026 3