ZARD- " SOUND IS NOT JUST A DETAIL "
Italian exhaust manufacturer Zard is internationally respected for its craftsmanship, attention to detail and sound management- " sound is not a detail ". The company ' s new range of Euro 5 + homologated M8 exhausts 2025-2026 Touring and Softail applications features 2-into1 performance systems and a line of Touring platform Slip-ons.
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limits: it is a new way of measuring, analyzing, and certifying. " More complex tests, dynamic controls, parameters that go beyond the laboratory with tighter limits on acceleration dB levels, cold-start emissions, and long-term behavior. The Zard team worked on every element: geometries, volumes, flows. The internal chambers are no longer simple tubes, but precision instruments. Back pressure is not a compromise, but a variable to be controlled and finessed." The integration of more advanced catalysts brought
" Three product families, one artisanal philosophy," says CEO Giulia Gherlone. " Our 2-into-1 ' Full Kit ' for Grand American Touring and CVO models, and Softail specific ' Full Kit ' 2-into-1 for all three( Classic, Custom and High Output) versions of the Softail 117 engine are complemented by Slip-Ons for all Harley M8 Touring and Softail applications. " This is the most extensive collection Zard has ever
' a designed acoustic signature '
dedicated to Harley-Davidson applications and is the result of a long-term R & D investment with the exhausts entirely designed and handcrafted at our Baldichieri d ' Asti( AT), Italy headquarters factory. " Long noted for Italian design excellence and artisanal production of premium motorcycle exhaust, this is the most ambitious and complete exhaust range ever created for the Harley-Davidson market- a new Euro 5 + homologated collection that, for the first time, embraces the entire Softail, Grand American Touring, and CVO lineup( 2025-2026). " Some motorcycles are not just ridden but also listened to and Zard ' s engineers have been listening since 1989 founded manufacturer GP Tecnica established its Zard brand in 2005. For Zard, sound is not just a detail, not a secondary effect. It is identity. It is culture." The Euro 5 + regulation updates represented a Paradigm Shift that has required the exhaust aftermarket to embrace a radical change in approach. It is not simply a matter of stricter emission
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' we worked on frequencies, not just decibels '
additional challenges- temperature, efficiency, positioning. " Every choice influences the behavior of the engine. Especially on platform architectures like Harley ' s, where low-end torque is an integral part of the riding experience. " We did not choose between performance and the law. We chose both." Guilia says that the true revolution was not about lowering the volume. " It was about rethinking the sound." Making less noise is one thing she says, but maintaining character within strict limits is another. " We worked on frequencies, not just decibels. On depth, not just intensity. The result is not a reduced sound, but a controlled, full, recognizable sound- a designed acoustic signature. In a market where aftermarket products often sacrifice quality for immediate impact, the difference lies in creating a sonic experience that is not flat but
' designing silence without taking away the voice '
remains true to the original spirit. We learned to design silence without taking away the voice." The offering is structured into three product families, each designed by the Zard Design Center and entirely handcrafted at the Baldichieri d ' Asti facility. All available in Euro 5 + homologated version
24 AMERICAN MOTORCYCLE DEALER- JULY 2026 www. AMDmag. com