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BRIEFS
The 2026 AMA Motorcycle Hall of Fame Induction Ceremony will be held Sept. 10 at the Event Center at Violet Woods in Pickerington, Ohio. This special event serves as the formal induction of the Class of 2026 into the hallowed halls of the AMA Motorcycle Hall of Fame, and is a grand celebration of that esteemed group, as well as the Hall of Fame as an institution.
In the torrent of changes and improvements that Harley CEO Artie Starrs has overseen, one less often reported change is that he has restored employee discount programs.
Polaris has announced more than $ 125,000 of Spring 2026 Trails Grants program to 14 off-road and snowmobile organizations across the U. S. and Canada to support riders and riding areas across the United States and Canada. Marking the 20th anniversary of the program, Polaris says it will surpass $ 4m in total giving since it launched in 2006.
Triumph has announced that its ' Triumph Originals ' custom program has returned for 2026, with teams from seven countries- UK, US, Spain, France, Italy, China and Canada- each working with a chosen custom workshop " to build the ultimate- ' Time Capsule '- Scrambler, inspired by a momentous decade or significant era in the models ' history." Entries will be judged by the public and an expert panel, with combined scores determining the winner.
In Austria, BAJAJ Mobility AG has added a senior executive to strengthen the R & D at its KTM AG subsidiary, appointing Christof Lischka as Chief Technology and Product Officer. His 25 years of vehicle development experience includes BMW Group leadership roles in chassis development, vehicle dynamics, braking systems and vehicle integration, and development strategy, serving as VP of Development for BMW Motorrad for the past six years.
Increased to 10-rounds in 8-countries for 2026, the second round of the 2026 FIM Flat Track World Championship( Terenzano Speedway Arena, Italy, May 30) saw rising British star Ashton Boughen extend his championship lead by taking the win on the Ducati Desmo 450 MX for the VRX Dirt Store team. Former Champion Gerard Bailow( Spain) backed up his second place in round-1 in The Netherlands with the second # 2 podium spot of his season so far, on the Italian built Zaeta, ahead of defending champion Ervin Ktajcovic( Czechia, KTM) in third; www. fimflattrack. com
Beringer Brakes Announces Launch of Beringer Brakes USA
Iconic French premium braking component manufacturer Beringer is to strengthen its commitment to the American powersports market with the creation of Beringer Brakes USA, a new American subsidiary that will directly serve dealers, builders, race teams, and industry professionals throughout the United States. The move follows the planned retirement of Beringer ' s long-time U. S. distributor, which has represented the brand in the American market since the late 1990s. Rather than appointing a new distributor, Beringer has chosen to establish its own U. S. operation, marking a major milestone in the company ' s international development. The company is currently evaluating several locations for its future U. S. headquarters and distribution center. Once operational, Beringer Brakes USA will provide direct support, faster service, and closer collaboration with professional customers across the country. " American riders have always appreciated Beringer ' s unique combination of performance, reliability, craftsmanship, and
customization," said the company. " Creating Beringer Brakes USA allows us to be closer to our customers and better adapt our products and services to the specific needs of the U. S. market." Initially, all products will continue to be designed and manufactured in France before being distributed through the new American subsidiary. However, Beringer ' s long-term strategy includes establishing manufacturing capabilities in the United States, enabling local production and supporting future growth in North America. Founded in 1985 by racer and engineer Gilbert Beringer, the company has built its reputation on innovative braking technologies, premium materials, and uncompromising manufacturing standards. " Today, Beringer products are trusted by racers, custom builders, and enthusiasts worldwide, with applications ranging from road motorcycles and V-twins to supermoto, endurance racing, ATVs, and specialty vehicles. " In the United States, the brand
already enjoys strong recognition in disciplines such as drag racing, flat track, and supermoto. Through its new American subsidiary, Beringer plans to further expand its involvement in these segments while developing products specifically tailored to the needs of American riders and racing organizations." The company also sees significant opportunities within the custom motorcycle market, where Beringer ' s distinctive multi-color calipers, master cylinders, and brake components have become a sought-after combination of performance and design. The launch of Beringer Brakes USA is part of a broader evolution for the
brand. " Over the coming months, Beringer will increase its presence at industry events, strengthen partnerships with custom builders and race teams, introduce new products, and expand its visibility throughout the North American powersports industry." For dealers, distributors, builders, race teams, and industry professionals, one thing is clear according to business development Director Jean-Baptiste Georg- " Beringer is investing in America for the long term." contact @ beringer-brakes. com
18 AMERICAN MOTORCYCLE DEALER- JULY 2026 www. AMDmag. com