American Motorcycle Dealer 323 June 2026 AMD 323 June 2026 | Seite 48

Sources: AMD, IDN, FT, Reuters, PSB, MPN, BDN, MCN, AP, Bloomberg, MSNW, Electrek, electricmotorcycles. news, RideApart. com, Motor1. com, Cycle World, motorbikewriter. com

NEWS

BRIEFS

Jochen Zeitz earned $ 8.72m in 2025 despite working only nine months. Artie Starrs received $ 8.59m in total compensation after joining Harley-Davidson in October- a onetime $ 2m cash award and $ 6.13m in stock awards. Starrs worked at Harley for three months of 2025 after his hiring- his $ 1.2m annual salary was prorated to $ 304,000. He also benefited from a package of incentives related to his hiring. Starrs was also paid $ 162,971 to cover expenses for relocating to the Milwaukee area from Dallas, where his prior employer TopGolf is based / MBJ.
AFT has announced Drag Specialties as the official entitlement sponsor of the 2026 DuQuoin Mile presented by Parts Unlimited( July 4, at Du Quoin State Fairgrounds in DuQuoin, Illinois.
Harley has recalled over 88,000 2024-2026 FLTRX, FLHX, 2025-2026 FXBR, FLFB, 2025 FLHXU, 2026 FLTRXL, FLTRT, FLHXL, and FLHLT motorcycles( May 04, 2026). The pressurized crankcase may eject oil. When the dipstick is removed while the crankcase is pressurized, oil may eject from the file spout.
Switzerland- Acquired as a standalone business unit by Hostettler AG in 2019, Swiss distributor Parts World AG has now been folded into the parent company and integrated into their Motochic P & A division at their Sursee, Switzerland headquarters. At various stages since it was founded by Andy Matter in 1997. At various stages in its near 30-year history the respected distributor has been associated with brands such as Akrapovic, DEI, Fehling, Kellermann, Kineo, Müller, Performance Machine, Rizoma, Roland Sands Design and Zard.

Polaris Q1- Increased Sales Revenue, ORV Market Share Gains, Net Losses

Summarizing the quarter( Q1, 2026 ended March 31) in which Polaris Industries finally exited its full ownership position in Indian Motorcycle, CEO Mike Speetzen is quoted as saying " we delivered a strong start to 2026, driven by 8 % sales growth, earnings ahead of expectations, continued share gains in ORV and Snow, and meaningful margin expansion despite a dynamic macro environment. For the first quarter of 2026, Polaris reported worldwide sales of $ 1,659m, up eight % versus the first quarter of 2025. North America sales of $ 1,426m represented 86 % of total Company sales and increased 10 % from $ 1,290m in the first quarter of 2025. International sales of $ 233m represented 14 % of total Company sales and decreased 5 % versus the first quarter of 2025.
KEY FINANCIAL DATA Quarter ended March 31, 2026( in $ m)
Gross profit margin increased 423 basis points to 20.2 % for the first quarter, as compared to the first quarter of 2025. Adjusted gross profit margin of 20.5 % increased 389 basis points primarily driven by positive contributions from mix, net price and operational efficiencies offsetting higher tariff expense compared to the first quarter of 2025. Operating expenses were $ 390m in the first quarter of 2026 compared to $ 303m in the first quarter of 2025 primarily due to timing of planned general and administrative expenses. Operating expenses as a percentage of sales were 23.5 %, up 377 basis points in the first quarter of 2026 compared to the first quarter of 2025. For the first quarter, net loss attributable to Polaris was $ 47m, or $ 0.83 net loss per diluted share, compared to net loss attributable to Polaris of $ 67m, or $ 1.17 net loss per diluted share in the first quarter of
Reported
YOY % change
Sales
$ 1,658.7
8 %
Gross profit margin
20.2 %
+ 423 bps
Total operating expenses
$ 390.0
29 %
Net loss attributable to Polaris
$( 47.4)
29 %
Net loss attributable to Polaris margin
( 2.9) %
+ 149 bps
Diluted EPS attributable to Polaris $( 0.83) 29 %
2025. Adjusted net income attributable was $ 8m and adjusted EPS was $ 0.13. PG & A sales increased 14 %. Product mix and operational efficiencies largely offset higher tariff costs. Polaris North America ORV unit
CEO Mike Speetzen
retail sales were up 3 %. Estimated North America industry ORV unit retail sales were up low-single digits percent. Corporate sales decreased for the quarter, as a result of the Indian Motorcycle divestiture on February 2, 2026. The Company is reaffirming 2026 full year adjusted sales and adjusted EPS guidance. The Company expects 2026 adjusted sales to be between $ 7.15bn to $ 7.30bn and adjusted EPS of $ 1.60 to $ 1.70.
REPORTED SEGMENTS
Sales( in millions)
Gross Profit Margin
Q1 2026
Q1 2025
Change
Q1 2026
Q1 2025
Change
Polaris Powersports
$ 1,419.2
$ 1,239.7
14 %
20.9 %
16.6 %
+ 422 bps
Marine
$ 125.3
$ 115.4
9 %
13.0 %
12.4 %
+ 64 bps
Aixam & Goupil
$ 66.7 $
61.1
9 %
28.6 %
25.7 %
+ 294 bps
Corporate
$ 47.5
$ 119.6
NM