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NEWS
BRIEFS
Whelen Engineering will continue " to enhance safety at flat track nationals through its world-class Super-LED lighting products " with the renewal of its multi-year partnership as the Official Warning Lights of AFT.
In its 20th anniversary year, Netherlands headquartered Zero Motorcycles has strengthened its marketing team with the appointment of Jarno Middelbosch, who takes over the position of Senior Director of Global Marketing. Jarno began his career in the motorcycle industry, including a stint at Ducati, where he was responsible for marketing in Northern Europe. He then spent over seven years in various management positions at Harley-Davidson in EMEA, the Americas, and APAC. His subsequent roles include Head of Brand at Red Bull, Director of Marketing & Communications Europe at Lucid Motors, and most recently, Marketing Director Europe at Valvoline. Jarno reports to CEO Pierre-Martin Bos.
AMA has hired professional flat track racer Dan Bromley as Assistant Track Racing Manager, " where he will assist in the AMA ' s track racing efforts across a number of disciplines, including flat track, road racing, speedway, ice racing and much more." Bromley spent much of his youth competing as an amateur flat track racer, during which he earned 38 amateur national championships and the 2011 AMA Flat Track Horizon Award. Bromley began his professional career in 2012, going on to win the 2015 GNC2 Singles, 2018 American Flat Track Singles and 2025 AFT AdventureTrackers National Championships.
AFT has announced the renewal of its long-standing partnership with Caterpillar through the Cat Rentals brand, which will serve as the Official Heavy Equipment Provider of American Flat Track for the 2026 season.
The AMA Motorcycle Hall of Fame has announced Broc Glover, a 2000 inductee, as an AMA Motorcycle Hall of Fame Legend, joining a small group of Hall of Famers to earn this prestigious distinction- a status reserved for those whose accomplishments transcend their induction category in impactful ways throughout the motorcycle community. " Broc Glover was a remarkable championship-winning racer whose competitive drive and on-track success helped shape the sport of motocross as we know it today," said AMA President and CEO Rob Dingman. " But what has stood out just as much is the impact Broc has made beyond his racing career."
All Riders Welcome at Official 2026 IMR UK National Rally 28-30 August 2026- Brooklands Museum
The 2026 end-of-August public holiday weekend in the UK will see Indian Motorcycles staging an " all bikers welcome " to a 125th anniversary celebration weekend at the legendary Brooklands Museum on August 28-30. Being hosted by Indian Motorcycle Riders( IMR) UK and Indian Motorcycle Reading, they are inviting riders from across UK and Europe to a UK National Rally that will be a " celebration of speed, culture, and community, with exclusive VIP perks for Indian Motorcycle owners. " Arriving on the opening Friday, guests can look forward to an unforgettable experience that blends motorsport heritage with American flair. The day kicks off with authentic American-style BBQ, alongside access to thrilling racing simulators and exclusive late openings of the historic Brooklands Motor Sheds. " Visitors can also enjoy guided Concorde tours and dedicated VIP
In collaboration with Motorcycle Storehouse, S & S Cycle is bringing its rider contingency program to the 2026 BRL Europe Race Series. Motorcycle Storehouse Sales manager Antonio Blanco told AMD that " built on a shared passion for performance, this initiative is designed to support riders on track while strengthening the connection between racing and the aftermarket. " For the 2026 season, podiumfinishing riders will be rewarded with Motorcycle Storehouse credit, redeemable against S & S Cycle products." With a € 14,000 prize fund, the program underlines S & S Cycle ' s continued commitment to racing and performance development both in the US, and Europe. Since 1958, S & S Cycle has built its reputation on " Proven Performance ", with racing at the very core of its DNA. " Our legacy is carved in racing," said Martin Szlagowski from S & S Cycle. " In recognition of that heritage, and with a renewed focus in our Race
parking for Indian Motorcycle Riding Groups( IMRG). As the evening unfolds, a live saxophonist will set the tone from 5 PM, creating a vibrant atmosphere to begin the festivities. " Saturday marks the rally ' s main event, with highlights including talks from chief designer Ola Stenegärd and special VIP guests, alongside trade stalls, wheelie machines, and live bands." Custom bike
S & S Cycle 2026 BRL Europe Rider Contingency Program
Department, we ' re excited to support European riders who share our drive to go faster, and to work with Motorcycle Storehouse to bring this program to life in Europe." The S & S Cycle BRL Europe contingency program will run throughout the 2026 race season- " rewarding performance, encouraging participation, and continuing to build the link between the racetrack and the street." competitions and shows will take centre stage, with the King of the Baggers race bike on display. Guests will also have the rare opportunity to run their own bikes up the Brooklands Track and capture unforgettable photo moments beneath Concorde. On the final Sunday, the celebration transitions into Brooklands America Day, extending the excitement with a tribute to all things Americana. Rally ticket holders will enjoy continued access as the venue fills with American cars, memorabilia, and themed entertainment. " Fresh trade stalls will offer new discoveries, while stars-andstripes-inspired entertainment set the scene. From Mustangs and Dodges to Chevrolets and hot rods, the day promises a dazzling showcase of automotive culture, accompanied by dancing, great food, and a spectacular display of chrome to close out the event in style." indianmotorcyclerally. co. uk
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16 AMERICAN MOTORCYCLE DEALER- JUNE 2026 www. AMDmag. com