AMD •• AMD •• AMD |
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EDITOR-IN-CHIEF
ROBIN BRADLEY robin @ dealer-world. com
GENERAL MANAGER
SARA VINEY sara @ dealer-world. com
DESIGN & PRODUCTION DIRECTOR
BEN OAG ben @ dealer-world. com
PHOTOGRAPHERS
ONNO WIERINGA MADNESS PHOTOGRAPHY, NL www. madnessphotography. eu
HORST RÖSLER www. motographer. de
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MAY 2026(# 322)
COMMENT: On The Gas Again................................................................................ 4
The mid-April reveal of Harley ' s new ' RIDE ' brand and marketing platform came some three weeks ahead of the expected May 5, 2026 new Strategic Plan unveil. Move over ' More Roads ' and ' Rewire / Hardwire ', if this teaser is anything to go by Harley ' s getting its marketing game face on again and is conducting a 180- degree volte face from the hubris of the Zeitz era. Hurrah says Robin Bradley.
FIM HARLEY-DAVIDSON BAGGER: World Cup- COTA, Austin Tx. USA.................... 34
The opening round of the FIM Harley-Davidson Bagger World Cup " delivered intense on-track battles and dramatic moments " at the Circuit of the Americas in March 2026, as the new global championship partnership with MotoGP officially came to life alongside the MotoGP Grand Prix of the Americas. Both the races of the weekend were fought until the final laps, producing the first two winners in the history of the category.
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30,000
20,000
10,000
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German registrations February
2024 2025
+ 41.33 %
+ 38.66 %
12,289 17,368
8,500
11,786
PTW MOTORCYCLE
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BRL EUROPE: Round 1 set for Cremona, Italy.......................................................... 8
The four event / eight-race Bagger Racing League season in Europe will be ' live ' n loud ' in May, with the popular Cremona Circuit in Italy( between Milan and Bologna) going " Made in USA " to mark the arrival of the Racing Road Glides. The Bagger Racing League will be the main event of a race weekend offering something for everyone, from the small 250 cc bikes all the way up to the 1,000 cc classes, as well as the Endurance formats- in the wide range of categories that make up the Italian ' Trofei Motoestate '. Rubén Xaus and David Checa will be among the big names.
EUROPEAN REGITRATION STATS: Q1 in Europe ' s ' Big-5 ' Markets.................. 24
New motorcycle registrations the five largest European markets( i. e. France, Germany, Italy, Spain and the UK) reached 250,762 units during the first three months of 2026, an increase of + 21.1 % compared to 2025( 207,126 units). The growth comes as registration statistics in Europe lap the Euro 5 ' Pre Reg ' affected data of Q1 2025. An additional 30,000-40,000 new units were ' pre-registered ' before the end of 2024 to duck the new regs but ultimately sold by dealers in the first three months or so of 2025
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DISCLAIMERS No part of AMD may be reproduced or used in any way without permission. The views contained in AMD are not necessarily the views of the publishers; the views of the publishers are not necessarily the views of any third parties. Every effort is made to ensure that all material included is as accurate as possible, however, neither the publishers or any third parties can be held responsible for any erroneous statements, facts, figures or just plain silly or honest mistakes or inaccuracies, howsoever caused. All trademarks, brand names and other key words are used purely for descriptive purposes. No approval, endorsement of, or involvement in the contents of AMD is implied by the use of these or any other words, names or marks associated with all or any companies. All trademarks are openly acknowledged by AMD and by any third parties included in AMD. All AMD editorial content is just exactly that, independently sourced, compiled and written editorial content for which no financial or other beneficial transaction or other kind of relationship, contractual or otherwise, has been entered into. No consequential losses or any other liabilities are accepted arising from content of any kind in AMD, howsoever caused.
‘ World Championship of Custom Bike Building’ is a registered trademark of Robin A. Bradley, Dealer World
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WPS / HardDrive: New Indian Motorcycle P & A Catalog........................................ 18
Are you sitting comfortably? The name Saddlemen has been synonymous with Harley-Davidson racing for decades. In addition to being a global leader in seat manufacturing, Saddlemen has been involved in winning races and championships since the company started. Racing is in the company ' s DNA. In 2020, Saddlemen was one of the founding teams in the MotoAmerica King Of The Baggers road racing series as well as the Super Hooligans series and is now taking its passion international with a team in Harley ' s Bagger Racing Championship.
INTERMOT 2027: Remains Annual, Moves to February...................................... 22
The IVM( the German motorcycle industry) and Koelmesse( The Cologne Exhibition Centre) have announced another change in timing for INTERMOT. Having decided three years ago to move it to early December and( finally) accept that it needed to become an annual expo, they have now announced that it will remain annual but move to February each year- February 19 to 21, 2027.
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P O S T M A S T E R
AMD( ISSN 1465-7627) is published monthly by Dealer World, Framlingham Technology Centre, Station Road, Framlingham, WOODBRIDGE, Suffolk, IP12 9EZ, Great Britain, United Kingdom. Subscription price $ 200 per year. Postmaster: Please send address changes to: AMD, Dealer World, Framlingham Technology Centre, Station Road, Framlingham, WOODBRIDGE, Suffolk, IP12 9EZ, Great Britain, United Kingdom or e-mail to sara @ dealer-world. com
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