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NEWS
BRIEFS
S & S Cycle, in collaboration with Motorcycle Storehouse, is bringing its rider contingency program to the 2026 BRL Europe Race Series. With a € 14,000 prize fund, the program underlines S & S Cycle ' s continued commitment to racing and performance development both in the US, and Europe. The S & S Cycle BRL Europe contingency program will run throughout the 2026 race season, rewarding performance, encouraging participation, and continuing to build the link between the racetrack and the street.
BRP has reported Full-Year 2025 revenues of $ 8,442.7m, an increase of 6.8 % compared to 2024, driven by a favorable ORV product mix, as well as higher ORV and PWC shipments. BRP North American Powersports retail sales increased by 12 % compared to 2024, resulting in market share gains in North America for ORV and Snowmobile.
Harley-Davidson ' s blue-collar headcount continues to shrink, with production workforce posts down by about 800 positions from 2022, and further headcount reductions expected. CEO Artie Starrs told analysts in February that the company had hired an outside consultant to conduct " a rigorous, end-to-end review of the company ' s cost base and operating expenses," with plans to announce a strategic " reset " for Harley in May. Overall employment at Harley hit a recent peak of 6,400 as of year-end 2023 with 2,400 hourly unionized employees at its plants in Menomonee Falls, Tomahawk and York, Pennsylvania, where combined unionized employment peaked at 2,500 in 2022. In 2024, year-end total employment decreased to 5,900 and unionized employment fell to about 2,000. Then in 2025, overall employment was 5,500 at year-end with 1,700 positions in the unionized workforce. Harley listed 200 employees in the electric motorcycle LiveWire Group from 2022 through 2024 but reduced employment there to 150 as of yearend 2025 / MBJ
Daytona RideNow dealerships are said to have defied trends with " record breaking " sales during Daytona Bike Week 2026. " Despite changing attendance in Daytona during Bike Week, the enthusiasm at the Indian dealership was at an alltime high. The team increased new unit sales of Indian motorcycles by 40 % over 2025. RideNow Daytona Beach, a sister store to the Indian dealership increased sales by over 32 % during the rally as well."
Progressive Suspension and Motorcycle Storehouse Authorized Service Center
Now featuring faster service for dealers and riders alike, Progressive Suspension is expanding its global rider support program with the launch of a brand-new Authorized Service Center in partnership with Motorcycle Storehouse. " This collaboration marks an important step in bringing faster, more accessible warranty support to riders and dealers throughout Europe. By working with one of the region ' s leading V-twin parts distributors, Progressive Suspension is ensuring that customers across the European market receive the same trusted service and product support riders
INTERMOT 2027 – Remains Annual, Moves to February
The IVM( the German motorcycle industry) and Koelmesse( The Cologne Exhibition Centre) have announced another change in timing for INTERMOT. Having decided three years ago to move it to early December and( finally) accept that it needed to become an annual expo, they have now announced that it will remain annual but move to February each year – February 19 to 21, 2027. Koelnmesse say that they and the IVM are now to " position INTERMOT as the central, leading trade fair of the motorcycle industry in Germany ". The change comes in the context of the pre-Christmas December timing simply not working, and other developments to the events landscape in Germany and elsewhere having altered the ' centre of gravity ' of the motorcycle events cycle in Europe.
Those changes include a rejuvenated MOTORRÄDER Dortmund now being staged slightly earlier( March 5-8, 2026) each year and IMOT( Munich, February 20-22, 2026, annual) having moved to occupy two halls at Messe Munich( The Munich Exhibition Centre) where INTERMOT made its debut in 1998. The date chosen for INTERMOT likely places it bang on top of IMOT – a show which, along with MOTORRÄDER Dortmund has started to gain increased traction in recent years- in both exhibitor and visitor number terms. " More than an event for the motorcycle world " the organisers state that INTERMOT " is the leading national platform for the German and international industry to present its full assortment. " For precisely this reason, the trade
have long relied on. " Through this new program, Motorcycle Storehouse will serve as an official European warranty service partner for Progressive Suspension products. Dealers and riders will benefit from streamlined processing, localized support, and quicker turnaround times for warranty evaluations and service. The partnership strengthens Progressive Suspension ' s commitment to delivering premium suspension performance backed by responsive, reliable service now closer to riders across Europe." progressivesuspension. com motorcyclestorehouse. com
fair is now being scheduled significantly earlier in the year in keeping with the decision of the extraordinary general assembly of the IVM of 10 February 2026. With the new dates from 19 to 21 February 2027, IVM and Koelnmesse are positioning the INTERMOT as the leading industry platform in Germany and are cooperating to advance further the strategic( re) development that was begun in 2024." Both IVM and Koelnmesse must additionally have been watching the growing success of Le Salon du 2 Roues de Lyon at Eurexpo, Lyon( 26 February to March 01, 2026, annual). The ' mainstream ' German motorcycle market saw new unit registrations collapse by-36.02 % in 2025, to 97,699 units. That figure is somewhat distorted by the Euro 5 + regulation triggered pre-registration drama triggered at the end of 2024. Bikes which are not in the 2025 figures but will have been( mostly) sold by dealers in 2025 as ' pre-regs '. None the less, it is the worst annual drop seen in sales in Germany so far this century – and that includes the 2008 / 2010 ' Financial Crisis ' years.
22 AMERICAN MOTORCYCLE DEALER- MAY 2026 www. AMDmag. com