Sources: AMD, IDN, FT, Reuters, PSB, MPN, BDN, MCN, AP, Bloomberg, MSNW, Electrek, electricmotorcycles. news, RideApart. com, Motor1. com, Cycle World, motorbikewriter. com

The Falls Church, VA based National Powersports Dealer Association( NPDA) conducted a special election to expand its Board of Directors. As NPDA membership increased past 400 members, the bylaws called for more dealer representation, so new officers have been selected. Elway Powersports Group CEO Michael Maledon has joined NPDA ' s Board, and following a special election, Bob Eggstein, dealer principal of Keystone Harley- Davidson in Whitehall, PA, has joined the association ' s leadership team; www. npda. org

In the United States the Congressional Budget Office recently projected that the U. S. government will spend $ 1tn on interest payments for its debt in 2026. It also projected that the U. S. government will spend $ 1.853tn more than it brings in through revenue this year( the budget deficit) and have an even wider gap in 2027. U. S. government debt has increased from $ 13.7tn in 2010 to more than $ 38. tn as of February 2026.

Founded in 2019 and winner of the Silver Bar & Shield award for 2024, Diamondback Harley-Davidson in Lawton, Oklahoma( Willy Sullivan) has received Harley ' s 2025 Platinum Bar & Shield Award for exceptional service- a recognition given to the top five Harley dealerships in the nation.

Italian conglomerate and TVS Motor Company- owner of Norton Motorcycles since 2020- has passed Yamaha to become world ' s third-largest motorcycle manufacturer by annual unit volume. TVS sold approximately 5.46 million motorcycles and scooters in 2025, a 20.7 % increase from 4.52 million units the previous year. Yamaha recorded roughly 5 million units, up just 0.8 % year over year. The change marks one of the most notable reshuffles in the global motorcycle industry in recent years. Honda, meanwhile, retained its dominant position with 16.44 million units sold globally in 2025, while Hero MotoCorp remained second with 6.25 million units.

For the second consecutive year, Turn14 Distribution will return as the presenting sponsor of the 2026 Permco AMA Vintage Motorcycle Days( VMD)- running July 24-26 at the Mid-Ohio Sports Car Course in Lexington, Ohio. Last year ' s event drew tens of thousands of riders, collectors, and enthusiasts, with AMA calling it " the best weekend in American motorcycling."

14 AMERICAN MOTORCYCLE DEALER- APRIL 2026

According to 2025 annual registrations data release by ACEM( the Brussels based international motorcycle industry trade association for Europe) new motorcycle registrations in five of the largest European markets( France, Germany, Italy, Spain and the UK) reached 1,002,848 units during 2025. This represents a decline of-12.9 % compared to the same period in 2024( 1,150,852 units). Motorcycle registration volumes increased in Spain( 242,580 units, + 8,3 % year-on-year) while in other markets, results were negative with Italy-6.0 %( 331,634 units); France-16.4 %( 179,225 units); UK-19.3 %( 89,645 units) while Germany was massively down, losing a third of its market compared to 2024, at-35.7 %( 159,764 units). Moped registrations reached a total volume of 142,060 units in the six European moped markets monitored by ACEM( i. e. Belgium, France, Germany, Italy, the Netherlands and

Motorcycle Registrations 2025

Spain). This registration volume represents a reduction of-20.7 % in comparison to last year at the same period in 2024( 179,231units). While Germany experienced slight growth in moped terms in 2025( 15,512 units, + 4.9 %), the decline was widespread in all the other monitored countries: Spain( 13,594 units,-0.8 %), Belgium( 26,195 units,-14.9 %), Netherlands( 24,069 units,-25.3 %), France( 48,526 units-26.4 %), and Italy( 14,164 units,-35.1 %). Commenting on these registration figures, Antonio Perlot, ACEM Secretary General, said that " the 2025 figures confirm the anticipated market correction following the Euro 5 + transition, with motorcycle registrations returning to just over one million units. " While this represents a-12.9 % decline compared to the exceptional performance of 2024, which was significantly driven by stock registrations ahead of the new emissions standard, it is important to

The recent positive trend of a return to growth in ' Big Four ' Japanese manufacturer motorcycles made in their home market factories continued in 2025 with 100,706 units imported from there into the United States in the 2025 full year, for 5.87 % growth. That is the highest number reported by JAMA( the automotive trade association in Japan, which includes representation of motorcycle manufacturers among its membership) since 2014( 120,699 units). Numbers were down for the first five months of the year, but H2 saw exports to the United States return to growth. Total PTW exports( all ' Powered Two Wheelers ') were + 3.89 % at 140,016 units. Motorcycle exports to European subsidiaries and importers were + 7.57 % at 235,603 units, with total PTWs + 7.23 % at 249,641 units reflecting the sourcing of most Japanese brand scooters and low displacement being either from their own factories in Europe( especially in

400,000

300,000

200,000

100,000

view these results in a longer-term perspective. " Compared to the pre-pandemic period, motorcycle registrations remain robust, going up by + 14.7 % in the five years since the pre-Covid 2019 levels, demonstrating that the growth in consumer interest for powered twowheelers has been consistent, including a continued shift from mopeds to motorcycles. " Despite the challenging economic backdrop in Europe, the L-category continues to show resilience, remaining an attractive option for both mobility and leisure. As we look to 2026, we will need to wait for the first half of the year to better assess how the market evolves." www. acem. eu

Italy and Spain) and Japanese owned facilities elsewhere. Total worldwide exports of 250cc + motorcycles from Japan were + 9.45 %( at 433,092 units). Global total PTW unit exports were + 7.62 % at 519,816 units for the full year 2025.

95,120

2024

+ 5.87 %

100,706

2025

219,015

+ 7.57 %

235,603

395,715

+ 9.45 %

433,092

MOTORCYCLE EXPORTS TO US MOTORCYCLE EXPORTS TO EUROPE

WORLDWIDE MOTORCYCLE EXPORTS