NEWS
BRIEFS
Progressive American Flat Track has announced an elevated partnership with KICKER Performance Audio, naming it as the entitlement sponsor of the KICKER AFT Singles class for the 2026 season.
Sources: AMD, IDN, FT, Reuters, PSB, MPN, BDN, MCN, AP, Bloomberg, MSNW, Electrek, electricmotorcycles. news, RideApart. com, Motor1. com, Cycle World, motorbikewriter. com
More changes as MotoAmerica continues to refine its class structure with Stock 1000 Class riders slated to join the premier Superbike grid in 2026- the two classes will merge to form the MotoAmerica Superbike Cup. " The change strengthens the Superbike grid and gives Stock 1000 riders more exposure and opportunities. Balancing rules will provide allowances for lowerperforming motorcycles to maintain competitiveness in racing." Cup riders will now have the chance to compete at all nine venues and in all 20 Superbike races; www. motoamerica. com
At the end of September 2025, Brembo officially announced that it has succeeded in developing a process that allows it to use 100 percent recycled aluminum in OEM brake callipers. This latest example of sustainable ' reduce, reuse, recycle ' engineering won ' t be seen in aftermarket, race or OEM motorcycle products any time soon though- initially it is entirely aimed at automotive product.
Ducati celebrated " sporting success and product innovation " by closing out 2025 with 50,895 motorcycles delivered worldwide( 7 % down on 2024). However, Ducati says its ' reference market ' suffered a doubledigit decline. The Multistrada in all its versions was their best-selling model in 2025, with almost 14,000 units delivered. Ducati has entered 2026 " with an even wider range of bikes, enriched by 12 new models." In addition to the worldwide slew of geopolitical and macroeconomic tensions affecting all manufacturers and markets in 2025, Ducati cites limited availability of the Monster, Hypermotard, and DesertX due to the process of complying with the updated European Euro 5 + emissions regulations that became effective in January 2025. These models became available again in February 2026 equipped with the new V2 engine. In terms of volumes, Italy continues to be Ducati ' s leading market, with a total of 8,803 motorcycles delivered(-8 %). The United States ranks second with 7,268 units(+ 4 %), followed by Germany, with 5,759 motorcycles delivered(-12 %).
Harley released a first tranche of MY2026 details in early November, with additional 2026 models, including the limited-production Custom Vehicle Operation( CVO) collection, slated to be revealed as a Second Chapter on January 14, 2026. Meanwhile Chapter One highlights include these three Solo Seat Trim Package models with cast aluminum wheels and seen here in Dark Billiard Gray paint. The Solo Trim Package is available for the Heritage Classic( United States MRSP $ 19,999), Street Bob($ 14,999), and the Street Glide($ 24,999).
<<< Continued from page 8
core motorcycle models. In the fourth quarter, HDFS revenue was down 59 % from prior year, driven by lower retail and wholesale finance receivables at lower yields. The decline in retail receivables was due to the sale of loan assets as part of the HDFS transaction. On the expense side, fourth quarter interest expense increased year-over-year, due to discrete liability management costs incurred in the fourth quarter to retire debt as a result of the HDFS Transaction. In the fourth quarter, HDFS had an operating loss of $ 82m. For the full year, HDFS revenue was $ 869m, down 16 % from the prior
Harley-Davidson Retail Motorcycle Sales
year, primarily due to lower retail and wholesale receivables. HDFS operating income was $ 490m, driven by favorable provision for credit loss expense due to the HDFS transaction impacts and higher other income, partially offset by lower net interest income and higher operating expense. For the full year 2025, HDFS operating Income was $ 490m, up from $ 248m in full year 2024. In the fourth quarter, LiveWire revenue increased 9 % compared to the prior year, driven by higher unit sales of EV motorcycles and electric bikes in the quarter. LiveWire operating loss of $ 18m, 30 % less than a year ago, was in line with Harley ' s expectations.
For the full year, LiveWire revenue decreased by 3 % compared to the prior year. LiveWire operating loss of $ 75m was 32 % less than prior year and was in line with our expectations. For the full year, LiveWire sold 653 EV motorcycles, which compares to 612 EV motorcycles sold in 2024. Cash and cash equivalents of $ 3.1bn at year end were $ 1.5bn up on 2024. In 2025 Harley paid cash dividends of $ 86m and repurchased $ 347m of shares( 13.1 million shares) on a discretionary basis. On November 5, 2025, Harley-Davidson entered into an Accelerated Share Repurchase agreement( ASR) with Goldman Sachs to repurchase $ 200m of shares of the Company ' s common stock.
4TH QUARTER |
FULL YEAR |
Motorcycles( thousands) |
2025 |
2024 |
Change |
2025 |
2024 |
Change |
North America |
15.9 |
15.1 |
5 % |
89.1 |
102.0 |
-13 % |
EMEA |
3.6 |
4.8 |
-24 % |
21.4 |
24.1 |
-11 % |
Asia Pacific |
5.0 |
5.0 |
-1 % |
19.0 |
22.2 |
-15 % |
Latin America |
0.8 |
0.8 |
10 % |
3.0 |
2.9 |
2 % |
Worldwide Total |
25.3 |
25.7 |
-1 % |
132.5 |
151.2 |
-12 % |
Harley-Davidson Financial Services( HDFS)
4TH QUARTER |
FULL YEAR |
$ in millions |
2025 |
2024 |
Change |
2025 |
2024 |
Change |
Revenue |
$ 106 |
$ 257 |
-59 % |
$ 869 |
$ 1,039 |
-16 % |
Operating Income |
($ 82) |
$ 46 |
-277 % |
$ 490 |
$ 248 |
97 % |
LiveWire
4TH QUARTER |
FULL YEAR |
$ in millions |
2025 |
2024 |
Change |
2025 |
2024 |
Change |
Electric Motorcycle Shipments( units) |
381 |
236 |
61 % |
653 |
612 |
7 % |
Revenue |
$ 11 |
$ 10 |
9 % |
$ 26 |
$ 26 |
-3 % |
Operating Loss |
($ 18) |
($ 26) |
30 % |
($ 75) |
($ 110) |
32 % |
10 AFTERMARKET MOTO DESIGN- MARCH 2024 www. AMDmag. com