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ROBIN BRADLEY robin @ dealer-world. com
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SARA VINEY sara @ dealer-world. com
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BEN OAG ben @ dealer-world. com
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FEBRUARY 2026(# 319)
COMMENT: Did Something Go Wrong?.................................................................. 4
Robin Bradley on what ware there no new entry-level ' price-point ' models in the MY2026 announcement in January? The former CEO had been quite explicit in telling the world that we could expect a base line Cruiser for around $ 10k and a new 400 / 450 cc single at the $ 6k mark. What happened?
AFT Series: More Newness for the 2026 Season....................................................................... 10
With the first races( at Daytona) only some six weeks away by the time the online version of this February AMD edition is available, the news is starting to flow for another season in which change is the new stability. The excellent Royal Enfield B. T. R. Initiative is ' stepping it up ', the GNC ' pathway ' is getting ever more support and development, lower displacement models are getting their own class( AFT 450 ProSport) and this year there will be six AFT Adventure Tracker races.
AMD Approved: Custombike Show, Bad Salzuflen, Germany.................... 22-25
One of Europe ' s longest established custom motorcycle shows is now an AMD Approved( aka Affiliate) event. Staged at its modern 23,000 sq. m( 250,000 sq. ft) facility since 1997( November 28-30, 2025), hundreds of bikes competed and it was estimated that the 20,000 plus crowd got the chance to see over 1,000 bikes on display in the halls, one way or another.
S & S Cycle: Over $ 50,000 of Race Contingency Budget for 2026........................ 14
Focussed initially on the Bagger Racing League, Bonneville and grass roots Drag Racing, Viola, Wisconsin based S & S Cycle says it is revitalizing its race department with a " real focus on racing, especially those of our dealers who race and all our customers who share our never-ending pursuit of going faster ".
NORTON: MOTORCYCLES: Targetting a U. S. Relaunch.................................... 20
With four new models and plans for an expanded dealer network, Norton Motorcycles says it is“ is officially returning to the U. S. market in 2026”. Headed up by industry veteran and former New York Ducati and Triumph dealer Steve Radt as Head of Sales and Country Manager, four models should be in a rebuilt dealer network by the end of the year.
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‘ World Championship of Custom Bike Building’ is a registered trademark of Robin A. Bradley, Dealer World
P O S T M A S T E R
AMD( ISSN 1465-7627) is published monthly by Dealer World, Framlingham Technology Centre, Station Road, Framlingham, WOODBRIDGE, Suffolk, IP12 9EZ, Great Britain, United Kingdom. Subscription price $ 200 per year. Postmaster: Please send address changes to: AMD, Dealer World, Framlingham Technology Centre, Station Road, Framlingham, WOODBRIDGE, Suffolk, IP12 9EZ, Great Britain, United Kingdom or e-mail to sara @ dealer-world. com
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