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JANUARY 2026(# 318)
COMMENT: Artie Starrs Shakes Up The C-suite...................................................... 4
Less than three months since he started his huge task as Harley-Davidson ' s new CEO, Artie Starrs has extensively reshaped Harley ' s senior management line-up. Two DEI ' Woke ' infused ' hippy-dippy ' Zeitz era appointments and roles are gone, and there are three new hires- one of them, in Bryan Niketh, a welcome ' come-back ' for someone who, shockingly, actually has Supply Chain, Engineering and New Product chops.
KOTB SCHEDULE: 14-Rounds at 7-AMA Superbike Race Weekends............................... 10
With Indian Motorcycle poised to ' take it to Harley ' with a newly rebuilt three-man Wrecking Crew Bagger Racing effort being operated by Vance & Hines, could 2026 be the season when reigning champion Kyle Wyman and Harley-Davidson have to face some ' serious revenge ' from a jilted former race executive?
EICMA: Records Broken?........................................................................................ 16
ANCMA, the Italian Motorcycle industry Trade Association behind the annual Esposizione Internatzionale Delle Due Route( EICMA) in Milan every November are Masters in the art of corporate hyperbole. They are producing a show that is not as effective in parts and industry ROI terms as they ' d like to have you think. Read this abbreviated report from the latest edition of International Dealer News, then check our Robin Bradley ' s Comment on page four of IDN Jan / Feb at www. idnmag. com
H-D MY2026: Chapter One.................................................................................... 18
The Big quest when ' Chapter Two ' of Harley ' s MY2026 reveal drops on January 14 will be whether the chrome and paint option infused non-event of ' Chapter One ' is amped up bay any, you know, " real news "? There is an apparently " groundbreaking " budget cruiser announcement due( that ' s what Jochen Zeitz called it) and how far down the road has Harley kicked the entry level brand price-point ' Sprint '?
INDIAN MOTORCYCLE MY2026: New Sport Scout RT.................................... 22
In what will be the last model year update under Polaris ' ownership, and in what is a return to the conventional ' Fall ' model year update timing, the headline news is of a new Sport Scout RT. Aaron Jax, the present VP of Indian Motorcycle said that " Scout is a market-leading, globally recognized icon, and with the debut of the Sport Scout RT, we ' re redefining what it means to ride an Indian Scout."
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AMD( ISSN 1465-7627) is published monthly by Dealer World, Framlingham Technology Centre, Station Road, Framlingham, WOODBRIDGE, Suffolk, IP12 9EZ, Great Britain, United Kingdom. Subscription price $ 200 per year. Postmaster: Please send address changes to: AMD, Dealer World, Framlingham Technology Centre, Station Road, Framlingham, WOODBRIDGE, Suffolk, IP12 9EZ, Great Britain, United Kingdom or e-mail to sara @ dealer-world. com
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