Sources: AMD, IDN, FT, Reuters, PSB, MPN, BDN, MCN, AP, Bloomberg, MSNW, Electrek, electricmotorcycles. news, RideApart. com, Motor1. com, Cycle World, motorbikewriter. com

This will always sound like odd news to be reporting if you are " of a certain age ", but Ducati ' s newly formed Troy Lee Designs Red Bull Ducati Factory Racing Supercross and Pro Motocross team will make its Supercross debut on January 10 in Anaheim. Ducati made its U. S. motocross debut in July 2025 at the MXGP Championship. Ducati will make its Supercross debut in Anaheim, California, in January.

H-D says its 2025 Let ' s Ride Challenge- Ride for Heroes saw more than 29,000 participants log 83.4 million miles on Harley-Davidson motorcycles as they collectively celebrated our nations ' military, veterans, and first responders. By easily breaking the 50-million mile barrier, participants activated a $ 1m donation by Harley to organizations that support those heroes.

The AMA has said it " applauds the recent announcement from the U. S. Department of the Interior regarding changes made to the America the Beautiful Pass( Annual Pass)- which will once again cover two motorcycles per pass at national parks across the United States, starting in 2026 "; www. americanmotorcyclist. com

American Honda will be returning to AIMExpo( January 7-9, at the Anaheim Convention Center in CA) and plan to host a regional dealer meeting there.

The Motorcycle Riders Foundation( MRF) in the United States has announced the formal nomination of MRF Vice President Jay Jackson of Indiana to serve on the U. S. Department of Transportation ' s Motorcyclist Advisory Council( MAC). Jay has been nominated for the seat reserved for a representative of a national motorcyclist organisation. The MAC provides the U. S. Department of Transportation with essential feedback on infrastructure design, roadway safety, and other issues directly impacting motorcyclists; www. mrf. org

Honda is investing further into its North Carolina ATV manufacturing plant, with a $ 10m expansion, aimed at boosting the in-house made component content, facility and equipment modernizations and additional staff skills training. Honda also points to its green credentials citing this investment as part of its plans to further reduce Honda ' s global carbon footprint.

In a move designed to strengthen the Drag Specialties and Parts Unlimited, Janesville, Wisconsin based parent company ' s position as the " go-to distributor for the powersports industry ", LeMans Distribution is to acquire Sullivans Inc. Founded in 1972 and headquartered near Boston( Hanson, Ma.) with additional distribution facilities in Alabama and Reno, Nevada, owner Bobby Sulivan has carved a powerful niche in the US, selling ' Steet and Snow ' helmets, gear and apparel. Known as a leading HJC helmet, Nelson Rigg and O ' Neal brand distributor, Sullivans added the Robison Joe Rocket, Rapid Transit and Power Trip brands in 2009.

For the first 9 months of 2025, the MIC is reporting that among leading brands, sales of new motorcycles and scooters decreased-7.3 % through the third quarter of 2025 compared to the same period the previous year. ATVs decreased-2.2 % among leading brands. The already relatively small US Scooter segment is under the greatest pressure, with YTD sales( to September 30, 2025) down by-31.8 % YOY at 9,169 units(-4,280 for the period). The least negatively impacted segment is the Off-Highway PTW market( Powered Two Wheelers) at-4.6 %( 96,162 units YTD,-4,624 YoY). On

The end of October saw S & S Cycle regretfully announcing the passing of Tim Osterberg on October 28. Tim started with S & S Cycle in November of 2021 as Vice President of New Product Development & Methods and in that role made significant contributions to new and current products. Tim was a leader, serving on the S & S Senior Management Team and as a mentor to many of the engineers in Product Development and Core Product Engineering. His longstanding involvement with the motorcycle industry made him an incredible asset to the departments he worked within.

Operated by well-known Triumph motorcycle enthusiast and former racer Bobby Sullivan, the business is said to employ around 50-people and has a strong reputation for customer service, fast delivery, and a curated product offering tailored to the needs of their powersports dealers. " Sullivans brings an exceptional legacy of service, product knowledge, and dealer support," said Paul Langley, Chairman and CEO of LeMans Corporation, " integrating their regional strength with our national capabilities adds to our incredible portfolio of products and reinforces our philosophy of being the go-to distributor for the powersports industry." In a separate deal, Sullivans has sold its

Highway motorcycles are down by- 6.8 %( 230,797 units from 247,604 for the year-ago) with ADV sales(' Dual Sport ')-8.4 % at 57,534 units( down from 62,822 for the first nine months of 2024). The total motorcycle market was worth 393,662 units for the first three quarters of 2025, compared to

While suffering with cancer, Tim would show up in the office or on video calls to ensure his team was being supported, his dedication was apparent to all he connected with. " I had the pleasure of collaborating with Tim over the past several years and he was dedicated to his passion of product development through his last moments. As recently as last week he was fully engaged in strategic planning conversations," said Brett Smith, who then said: " Tim will leave an indelible mark on S & S through his efforts to create new opportunities for the company- many of which will come to fruition in the next 12-18 months."

Paul Langley, Chairman and CEO of LeMans Corporation: " Integrating Sullivan ' s regional strength with our national capabilities adds to our incredible portfolio of products and reinforces our philosophy of being the go-to distributor for the powersports industry."

US Joe Rocket brand IP to Joe Rocket Canada Inc. This brings global brand rights back under the ownership of the team that has spent the past few decades continuing to develop a brand that was first launched in Canada by Bruce Parker in 1992. www. sullivansinc. com

USA Q3 Units Sales

424,661 for the year-ago. ATV and related unit sales were modestly down at 126,220 units from the 129,016 sold for the same period in 2024. Motorcycles and scooters accounted for 75.7 % of total new-unit sales through Q3, and ATVs represented 24.3 %. www. mic. org

Before passing, he actively identified a potential successor, Scott Cain. Tim will be sorely missed not only by the S & S team and family, but also by the many others ' lives touched throughout his time on Earth.

16 AMERICAN MOTORCYCLE DEALER- DECEMBER 2025 www. AMDmag. com