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New Harley CEO Artie Starrs is winning plaudits for his focus ' listening and learning ' meetings with dealers. Several have pronounced his approach to the job as ' humble and helpful ' with one quoted as saying " he listened to what I had to say, asked the right questions and it felt like he wanted to understand what we our need ". Starrs spent much of the time leading up to formally taking the reins on October 1st visiting showrooms, and most of his time at the October Dealer convention at Milwaukee ' s Baird Center talking with " as many dealers as possible " according to one Milwaukee based news outlet.
LeMans is revving up its AIMExpo return with " dealer incentives, a customs showcase and free coffee," says Paul Devine, VP of Sales & Marketing for Drag Specialties and Parts Unlimited. The company will sponsor " free coffee for attendees, offer exclusive dealer incentives, and anchor its exhibit with the iconic Drag Specialties semi." Taking place January 7-9 at the Anaheim Convention Center( for a first visit for the show to California), the expo coincides with the launch of the Monster Energy AMA Supercross season at nearby Angel Stadium. " We ' re stepping up to ensure the powersports industry thrives," said Devine. " AIMExpo is a strong complement to our 2026 NVP Product Expo later in January in Louisville. The events give us a chance to support and bring together our dealers- a mission that ' s at the heart of everything we do."
Fifth Avenue, Manhattan based Fuell Inc., the electric motorcycle venture based with Erik Buell on the leadership board, well and truly ran out of gas and smashed against the realities of the EV start-up segment. Having filed for bankruptcy a year ago, when its assets were finally auctioned off in August they sold for $ 170,000- covering just 2 % of the company ' s $ 7m of total debts.
Easyriders Magazine Acquired by Former Editor Keith Randall Ball
Former Editor-in-Chief and Editorial Director Keith R. Ball has acquired Easyriders Magazine, the legendary " voice of biker culture ", and plans to bring the iconic publication back to prominence in the motorcycle riding community. In September 2025, Ellen Teresi, widow of publisher Joe Teresi, signed over the magazine ' s rights, trademarks, and archives to Ball in a moving ceremony at the Sturgis Motorcycle Museum. For decades, Easyriders Magazine defined the freedom, rebellion, and outlaw spirit of the open road. In recent years, the magazine struggled through publishing shifts before being reclaimed by Joe Teresi, who passed away in April of this year. Ball, an accomplished writer, editor, builder, Bonneville racer, and author, intends to re-establish Easyriders as the definitive voice of custom motorcycling. He is also the owner and publisher of Bandit ' s Bikernet( www. bikernet. com), a news and entertainment site targeting the biker audience. " Easyriders connected the world to the biker lifestyle for hundreds of thousands of readers," said Ball. " It created admiration for custom-built motorcycles and brought the craft of bike building into the homes and shops of riders everywhere." The new headquarters now stand on historic Main Street in downtown Sturgis, SD, near the Sturgis Motorcycle Museum and Hall of Fame. Ball, a longtime officer and committee
' Brand HQ to Move to Main Street in Sturgis '
chairman, continues to serve, volunteer, and reside on numerous Sturgis Museum boards and committees. Ball previously worked with Ellen Teresi and the Sturgis Motorcycle
Museum to deliver the Easyriders Streamliner to the Museum- forever the fastest Harley- Davidson on the planet. The signing ceremony for the transfer of ownership featured a historic gathering of Streamliner crew members, past Easyriders staff, museum board members, and local riders celebrating both the Streamliner legacy and its new exhibit. " In recent years, the audience changed, and the print magazine business faced the impact of the internet and digital technology," Ball continued. " We ' ll embrace today ' s riders while celebrating the past- delivering spectacular content in print, online, and on YouTube for those who love freedom, getting their hands dirty, and chasing the adventure of the open road." Founded in 1970, the Easyriders brand is more than a magazine. Ball intends to relaunch the brand as a global lifestyle powerhouse through publishing, merchandise, licensing, events, partnerships, and immersive experiences for riders around the world. AMD Comment – Hurrah! Big fat Hurrah with bells on!!