Sources: AMD, IDN, FT, Reuters, PSB, MPN, BDN, MCN, AP, Bloomberg, MSNW, Electrek, electricmotorcycles. news, RideApart. com, Motor1. com, Cycle World, motorbikewriter. com
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BRIEFS
Brand profile maintenance is like painting the Golden Gate Bridge- the job is never finished. It isn ' t designed to be. If you stop, rust sets in and negative speculation quickly takes control of your balance sheet. If you think keeping your brand identity and profile alive is expensive, try cheap!- Yeldarb Nibor, 2008.
LeMans Corporation( Drag Specialties and Parts Unlimited) is returning to AIMExpo for the show ' s 2026 debut in Anaheim, California, January 7-9 at the Anaheim Convention Center. LeMans will sponsor free coffee for attendees, offer exclusive dealer incentives, and anchor its exhibit with the iconic Drag Specialties semi. This year ' s event will also coincide with the kickoff of the Monster Energy AMA Supercross season at nearby Angel Stadium.
Newly anointed Harley CEO Artie Starrs clearly knew he was in the frame some weeks before the news was announced formerly. He signed up to do Riding Academy training at Maverick Harley-Davidson in Dallas in May this year- while the whole H Partners farrago was still underway. He reportedly placed an order for a 2025 117 " M8 Heritage Classic shortly before the August 4 announcement of his appointment, collecting the bike on August 9.
The Harley-Davidson, Inc.( NYSE: HOG) Board of Directors has approved a cash dividend of $ 0.18 per share for the third quarter of 2025. The dividend is payable September 24 to the shareholders of record of the Company ' s common stock as of September 10, 2025.
The AMA ' s Vintage Motorcycle Days( VMD) is slated for a return to its usual Mid-Ohio Sports Car Course in Lexington, Ohio on July 24-26, 2026; vintagemotorcycledays. com
Motorcycle Storehouse by Hoco Parts- " Two European Industry Heavyweights Align "
Motorcycle Storehouse, one of Europe ' s leading V-twin and custom parts distributors has announced a strategic rebrand to ' Motorcycle Storehouse by Hoco Parts '- " marking a next chapter in the continued growth and evolution of both companies. This collaboration marks much more than just a name change. By joining forces under an endorsed identity, Motorcycle Storehouse and Hoco Parts [ both owned by PDG- Powersports Distribution Group ] " are leveraging their combined brand equity to create stronger, more collaborative partnerships with manufacturers and suppliers- with one network, and a clear goal of being the best in service, assortment, and reach for every motorcycle business, in Europe, from Metric to Custom. " Crucially, Motorcycle Storehouse
For the first time, AIMExpo will run alongside the kickoff of the 2026 Monster Energy SMX World Championship and Round 1 of the Monster Energy AMA Supercross season- " creating one high-energy week in Anaheim, California." The 2026 show is set for January 7-9 at the Anaheim Convention Center, with Supercross Round 1 taking place Saturday night at Angel Stadium. " This collaboration with Round 1 of Supercross, the most iconic race of the year, brings two major forces together in a way that ' s never been done before, giving the whole industry more reasons to get excited and show up," said Andre Albert, MIC ' s Director of remains true to its roots, retaining the identity, knowledge, and specialism honed over the past four decades that has made it one of Europe ' s custom industry leaders. A passion for two wheels has always been at the heart of Motorcycle Storehouse, and that passion continues to drive them today. " For custom dealers, Motorcycle Storehouse remains the dedicated point of contact, just as it always has been." " This rebrand is about bringing together the strengths of two
Marketing and Events. " This is what makes AIMExpo more than a trade show," said Cinnamon Kernes, MIC ' s Vice President of Market Expansion. " We ' ve worked hard to create an experience that connects the dots between business, culture, and community, and that ' s what this event passionate companies, primed for a rapidly changing market," said Arno van de Glind, Managing Director of Hoco Parts Group. " By combining expertise and logistics, we create a single point of contact for manufacturers and suppliers who want to enter both the custom and metric markets. Thanks to our scale and impact, we can form long-term partnerships that truly make a difference- For us it ' s about growing together and sharing in the success. " As Motorcycle Storehouse by Hoco Parts, the company is uniting scale and specialism to accelerate growth, increase stakeholder value, and continue shaping the future of the European aftermarket." motorcyclestorehouse. com www. hocoparts. com
AIMExpo and Supercross Join Forces in Anaheim
Photo credit: Feld Motor Sports delivers. " The collaboration with Feld Motor Sports ties the business of powersports to the thrill of competition, and underscores Supercross ' place in the motorcycling culture." www. aimexpousa. com