Sources: AMD, IDN, FT, Reuters, PSB, MPN, BDN, MCN, AP, Bloomberg, MSNW, Electrek, electricmotorcycles. news, RideApart. com, Motor1. com, Cycle World, motorbikewriter. com

The Specialty Equipment Market Association( SEMA) has acquired offroad industry organisation ORBA( Off-Road Business Association). " The new partnership supercharges the aftermarket industry leader ' s support of off-road industry ' s business and advocacy needs." ORBA represents businesses and professionals in the off-road and powersports industries( motorcycles, ATVs, side-by-sides, snowmobiles). The synergy arises from the fact that off-road products and services are the largest and fastest-growing segment of the automotive aftermarket industry. However, the move is being seen by some as a power-grab- one that further weakens the powersports industry ' s distinct identity; www. sema. org

The NHRA celebrates its 75th anniversary in 2026 and has announced what it describes as a " historic 2026 Schedule for our 75th Anniversary Season ". There are 20 races in the NHRA Mission Foods Drag Racing Series that features national events at two new facilities- South Georgia Motorsports Park just outside of Valdosta, Ga., on May 1-3 at the sixth event of the season, and Maryland International Raceway, just outside of Washington, D. C., on May 29-31; www. nhra. com

Billy Joel ' s Long Island, NY vintage motorcycle shop is set to close after 15 years. The motorcycle enthusiast opened his 20th Century Cycle in Oyster Bay, NY, in 2010, not far from where he grew up in Long Island. He set it up as a place to store and repair his motorcycles and showcase his collection, free to the public. His collection of vintage bikes dates from the 1940s to the 1970s and includes a 1977 Harley- Davidson XLCR and a 1952 Vincent Rapide as part of a 75-bike collection that features Triumphs, Ducatis, Moto Guzzis, Indians, and BMWs- primarily mid-20th-century motorcycles.

The provisional 2026 WorldSBK schedule, the first to be released under the imprimatur of new Dorna Sports owner Liberty Media( Colorado, USA) again features 12 rounds. The season will kick off at Australia ' s Phillip Island in late February and wrap up in Jerez, Spain, in mid-October. 2026 will see a debut of the WorldSPB class in Portimao, alongside earlier dates for Aragon and Balaton Park( Hungary- which is retained after its 2025 debut), while Cremona shifts to a September slot; www. worldsbk. com

San Marcos, Texas based Lyndall Brakes have announced that they have embarked on an expansion and growth program that has already seen the 27-year-old motorsport brake company add one outside salesman in 2023, another in 2024, and an inside sales and sales support person this year to help handle the new customers they are generating. Now, the family-owned business has added a marketing department " to help support the sales team and focus the company ' s efforts on telling the world why Lyndall Brakes are worth the stop." The business started in California, in the hills of southern California out of CEO Paul Kittrell ' s parent ' s garage and, a familiar tale in the motorcycle

industry, it all started from Paul ' s personal need for better motorcycle brakes. Over the years Lyndall Racing Brakes, LLC has expanded its product lines to include rotors, sprockets, calipers, brake pads and lines, wheels, bolts and a UTV / ATV line of rotors and pads- with multiple design and utility patents secured. In 2018, Lyndall Brakes opened its first satellite warehouse in Texas to shorten shipping times across the US. Mid-year of 2019 saw Paul make a pivotal

The MIC is reporting that among the leading brands that it monitors, sales of new motorcycles and scooters decreased by-9.1 % through the second quarter of 2025, compared with the same period the previous year. ATVs decreased-2.6 % among leading brands. " While overall motorcycle sales dipped in Q2 2025 compared to the same period last year, there are encouraging signs," said Buckner Nesheim, MIC Director of Research and Statistics. " Sport and trail bikes each saw 10 % growth, and sport ATVs were up 14 %, decision to move the headquarters to Texas for a centralized US home. By 2021 Lyndall had purchased a state-of-the-art warehouse in the hill country of Texas on 20 acres, with plenty of room for further expansion. Adding outside sales in 2023 to help support the East Coast region, then in 2024 adding a West Coast sales rep and an inside sales associate created a critical mass for the sales department that company hadn ' t had before. " The next logical move was this year ' s marketing arm to facilitate getting the

even as the broader ATV segment declined." Motorcycles and scooters accounted for

USA 2025 Q2 Units Sales

Lyndall touring perimeter mounted rotors

word out about all things Lyndall," said Paul. As a result, Lyndall Brakes is now a 10-person team. " We realized the things most often not done in our busy week were marketing efforts," states Lyndall CFO Jennifer Thomas. " Each marketing meeting got longer and longer and none of the core team had any more room on their schedules. Something had to change. Marketing is a very important component in any business [ growing and otherwise ] but when you get as large as we have, you need a team focused on following all the opportunities and checking all the boxes ". " Whether it is finding finishes locally or sourcing materials abroad this company is on the move," says Paul. " Future growth is still anticipated in 2025 and beyond we add another fulltime warehouse employee and additional accounting and human resources capacity before the year ends. " Dealers expect and need regular contact and as we step up our dealer messaging with multi-platform communications and resources, we intend to bring Lyndall to the premier market status that our product range has always warranted." www. lyndallbrakes. com

76.3 % of total new-unit sales through Q2, and ATVs represented 23.7 %. www. mic. org

14 AMERICAN MOTORCYCLE DEALER- OCTOBER 2025 www. AMDmag. com