Sources: AMD, IDN, FT, Reuters, PSB, MPN, BDN, MCN, AP, Bloomberg, MSNW, Electrek, electricmotorcycles. news, RideApart. com, Motor1. com, Cycle World, motorbikewriter. com
NEWS
BRIEFS
Dealer registration is now open for the National Powersports Dealer Association ' s annual networking and educational event DealerConnect. A meeting for dealers, by dealers, the annual session is set for September 21- 23, 2025 at the Hilton Columbus Downtown. " This isn ' t a trade show," insists Tigra Tsujikawa, NPDA Membership Marketing Director. " It ' s not about walking aisles and collecting brochures. It ' s about making sure our side of the industry is represented, heard and taken seriously;" www. npda. org
A record 127,000 riders participated in The Distinguished Gentleman ' s Ride( DGR) this year, raising $ 7.6m USD for men ' s health. The top three fundraisers each received a brand-new Triumph Modern Classic motorcycle. Officially the world ' s largest charity event for classic and vintage motorcycle enthusiasts, 1,038 rides took place in 108 countries simultaneously on Sunday 18 May 2025. The overall winner, who is rewarded with a Bonneville Scrambler 1200 Icon Edition, was Canadian Joseph Mancinelli. He raised $ 62,625 this year riding in Hamilton, Ontario, bringing his total raised since his first ride in 2017 to an incredible $ 550k. Also winning their choice of a Triumph Modern Classic motorcycle, were Andrew Cook from Idaho, US, who raised $ 56,640, and Nick Politis from Florida, US, who raised $ 46,999. The 2026 Ride is slated for May 17; www. gentlemansride. com
Despite revenue coming in ahead of Wall Street investor expectations, Harley ' s Q2 global unit shipments declined 28 %, and the company ' s net income fell to $ 108m- down over 50 % yearover-year. Those expectations must have been really bad!
Continuing the downward trend in the Harley dealer eco-system, another dealer shuttered its doors permanently in June. After 25 years in business, High Country Harley-Davidson, with locations in Frederick, Colorado and Cheyenne, Wyoming, has closed both its stores- merely the latest to find itself impaled on Harley ' s hubris. Several high-profile stores closed in 2024 alone, including legacy locations in San Francisco, New York City, and Illinois. Reasons cited ranged from economic challenges to ownership changes and corporate restructuring. Reporting the news PSB said that " despite having more than 650 dealerships nationwide, the closures reflect broader challenges in the powersports retail sector as brands, dealers, and customers adjust to changing market conditions."
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Chief Financial Officer for Rave Cinemas. Mr. Starrs began his career as an investment banker at New York City based Wasserstein Perella [ acquired in 2001 by Dresdner Kleinwort ]. Mr. Starrs is quoted as saying: " It ' s a huge privilege to be joining Harley- Davidson as President and CEO, and I am grateful for the opportunity to help steward this incredible company. I have long admired the unique position Harley-Davidson has in the hearts of its riders and fans; there is no brand that brings the same level of community and rebellious spirit as Harley-Davidson. " I ' m excited by the tremendous potential to both drive growth and further enhance the H-D experience for all, and I look forward to working with the dedicated Harley-Davidson employees and dealer network as we start this journey together."
Dustin Boyko has officially acquired the Russ Wernimont Designs V-Twin Division( RWD) as of July 29, 2025. The business will operate under the new name RWD V-Twin – " signalling a new era of innovation and growth rooted in the company ' s legacy of quality American Made V-twin parts," said Dustin. Founded by legendary fabricator and designer Russ Wernimont, RWD has long been known for its highperformance suspension systems and premium Harley-Davidson fenders and accessories. " With decades of experience and a deep understanding of rider needs, Russ built a brand that earned respect throughout the V-Twin community." Dustin Boyko brings over 15 years of experience in the Powersports industry. Prior to this acquisition, he served as Vice President of Marketing
Mr. Starrs will join the Harley-Davidson Board of Directors upon assuming the role of CEO. Mr. Alstead added, " On behalf of the entire Board of Directors, I want to sincerely thank Jochen for his outstanding leadership and many significant contributions as Chairman, President, and CEO for over five years. " This has included the creation and successful execution of The Hardwire, our five-year strategic plan, in addition to steady stewardship through one of the most challenging periods in the Company ' s history. Additionally, the Board recognizes the substantial value unlocked for the Company through the recent HDFS transaction, which Harley-Davidson will benefit from for years to come. We are grateful for his vision and commitment, and we wish him all the very best in the future." " It ' s been an honor to lead Harley- Davidson over the past five years and to work alongside such talented and
and Sales for Tolemar, LLC, where he played a key role in growing businesses such as LA Choppers, Todd ' s Cycle, Baron Custom Accessories, Trinity Racing and more. Dustin ' s vision for RWD V-Twin focuses on " expanding product offerings, continuing to provide great customer service, and growing the brand ' s market presence." " I ' ve admired what Russ built for years. This brand represents
Troy Alstead, Presiding Director and Chairman
passionate teams," said Jochen Zeitz. " I ' m incredibly proud of what we ' ve achieved together, and I want to thank the Board, the Harley-Davidson leadership team, and all our employees for their unwavering dedication and hard work. I leave with the confidence that we ' ve laid a strong foundation for the Company ' s future. I wish Artie every success as he leads Harley-Davidson into its next chapter."
Dustin Boyko Acquires the Russ Wernimont Designs V-Twin Product Line
craftsmanship, originality, and American ingenuity. With RWD V- Twin, we will honor that legacy while driving forward with new ideas, new products, and a customer centric model." RWD V-Twin will operate out of its new facility in Orange, California, offering a full line of premium suspension systems, fenders, fairings and other accessories designed for Harley- Davidson riders. www. rwdvtwin. com
8 AMD- SEPTEMBER 2025 www. AMDmag. com