Sources: AMD, IDN, FT, Reuters, PSB, MPN, BDN, MCN, AP, Bloomberg, MSNW, Electrek, electricmotorcycles. news, RideApart. com, Motor1. com, Cycle World, motorbikewriter. com
NEWS
BRIEFS
SEMA has moved to dispel misinformation surrounding a new law in Nevada pertaining to local enforcement of state and federal vehicle emissions laws. The organization specifically wants to reaffirm that the new law, which takes effect on Oct. 1, will not impact the 2025 SEMA Show, Las Vegas ' s largest annual trade show, which will be held Nov. 4-7 at the Las Vegas Convention Center. " SEMA has always been aware of Nevada ' s SB 80 and provided feedback on the bill on behalf of the automotive community as it was developed. SB 80 is common-sense legislation that maintains the status quo as it pertains to existing state and federal law. SEMA was, and is, comfortable with this bill, which reinforces existing state and federal bans on emissions system tampering. The law is still the law as it pertains to emissions systems."
Former Asphalt & Rubber blog man Jenson Beeler has brought his three( successful) years as CEO of Kramer Motorcycles USA to an end by ' falling on his own sword ' and resigning as part of the cost-cutting measures he has implementing in order for the company to survive its present issues. Those issues have not been triggered by lack of sales but by lack of product. One of the many wider international motorcycle industry fallouts from the KTM fiasco is that Kramer cannot get a reliable and timely supply of the KTM doner bike models that Kramers are based for its popular track-day and race prepared performance bike conversions. Among the several deals that Beeler set-up is the supply of spec bikes for MotoAmerica ' s Wayne Rainey and that series ' fledgling Talent Cup.
The list of businesses and brands that have been honored with the Red Dot Award program ' s prestigious ' Design Team of The Year ' reads like a veritable who ' s who of Industrial and Commercial product design royalty. From Apple and Porsche, to Ferrari, Fisker, Philips and Logitech. Now add Bombardier Recreational Products to that list of luminaries( BRP, Valcourt, Quebec, Canada)- winners of the ' Red Dot: Design Team of the Year 2025 '- the first Canadian business to be so recognized. Its 2025 success saw the company scoop five additional awards for its Can-Am line up, including a Best of the Best Award for the Can-Am ' s Pulse electric motorcycle. The design organization also recognized the Can-Am Origin, Can-Am Canyon Redrock, Can-Am Maverick R Max, and Can-Am Outlander XT 1000R. This latest haul takes BRP ' s impressive collection of international design and innovation recognitions to 200 prizes, including 61 Red Dots; www. brp. com
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financing receivables were $ 7.3bn, which was down 9 % versus the prior year, due to a decrease in retail loan receivables and commercial finance receivables. The YTD through Q2 saw Harley
Five years ago, the outgoing Chairman, CEO and President ' s ' Rewind ' document, the precursor to his ' Hardwire ' five-year Strategic Plan, promised many changes that have since been quietly brushed aside or consigned to the dustbin of corporate footnotes and retelling. One such was the decision to abandon trying to make profits from selling motorcycles at $ 10k or less. Never mind that in so doing the company was
ripping up its used-units entrylevel pathway premise – though hurrah for that. That premise was based on the pretext of not being able to make street legal offerings that were worthy of the badge for profitable sale at $ 10-14k price-points, or less. The company has already confirmed a new $ 10k cruiser for later this year, one that in price-point terms will sit alongside the existing reduced pricing on the basic Nightster. The new bike will be called ' The Sprint ' and is set for a 2026 launch with dealers likely to get to see it in advance at some stage this coming fall. Writing in the Milwaukee Journal Sentinel, MSJ and other news outlets report it is, effectively, bringing back the school of low displacement single cylinder thinking that was the foundation behind Harley-Davidson ' s 1960 acquisition of a 50 % stake in the Italian Aermacchi brand. The company was taken wholly into AMF Harley-Davidson ownership in 1972 before generate $ 509m of cash from operating activities, pay cash dividends of $ 45m, and repurchase $ 87m of shares( 3.4 million shares) on a discretionary basis( with no shares purchased in Q2 2025). The company reported having cash and cash equivalents of $ 1.6bn at the end of the
The ' Spirit ' Returns?
being off-loaded to Cagiva in 1978. The original two-stroke single cylinder Aermacchi Harley-Davidson Sprint 350 started to appear around 1969. The new Harley- Davidson ' Sprint ' is expected
to be a street legal four stroke single selling in the United States and internationally. In the quarterly investment call at the end of July, Zeitz stated that it had been in development since 2021. He is quoted as saying " Inspired by our heritage and the spirit of the iconic Harley-Davidson Sprint Motorcycle, this new bike embodies boldness, irreverence and fun, capturing the rebellious energy that defines the Harley-Davidson experience." Someone needs to explain to Jochen that he can put the Kool-Aid down now. quarter. HDMC has continued its May 1, 2025 announced decision to withdraw from issuing a full year 2025 financial outlook. For LiveWire the company updated its previously issued guidance related to Operating Loss to $ 59- $ 69m and a total cash use of $ 50- $ 60m.
It would appear that the 2026 Sprint will see Harley setting a third production line in motion in Asia, for an altogether new low displacement model – likely with the existing Pan America and Sportster S partner at Rayong, Thailand. It is thought that Harley is reluctant to embrace the established models already being built for them in Asia – for a combination of reasons, including but not limited to compliance and tariff issues. Chinese automotive and motorcycle manufacturing giant Qianjiang – manufacturer of Benelli, MBP Moto( aka Morbidelli), QJ Motor, Keeway and some MV Agusta models( the ' Lucky Explorer '). Qianjiang produces the X350 and X500 models for Harley. Seen here, Hero MotorCorp produces the X440 for Harley in India. Recently, rather abruptly and mysteriously, Hero withdrew its own ' Maverick branded X440 iteration from sale. Pure coincidence?
" We believe this motorcycle will not only be highly accessible, but also profitable, marking a significant step forward in driving Harley- Davidson ' s profitable growth and opening a new path in future years for key markets." It ' s a shame that what is considered true now wasn ' t, in fact, considered true five years ago. The ' Sprint ' is likely to be made for Harley in Thailand. Shame Harley hasn ' t already had 350, 440 and 500 cc manufacturing partners and China and India for several years already. Heigh-ho.
22 AMERICAN MOTORCYCLE DEALER- SEPTEMBER 2025 www. AMDmag. com