Sources: AMD, IDN, FT, Reuters, PSB, MPN, BDN, MCN, AP, Bloomberg, MSNW, Electrek, electricmotorcycles. news, RideApart. com, Motor1. com, Cycle World, motorbikewriter. com

RumbleOn has rebranded itself as the RideNow Group, is to move its HQ from Irving, Texas to Chandler, Arizona, deploy a new NASDAQ ticker ident( RDNW) and build a new structure for its 54 powersports dealership operations. The new HQ offices are at the former independent, pre-take-over Ride Now iteration ' s flagship store. Cam Tkach, COO says: " Central to the company ' s plan is the rollout of the RideNow Way, a business framework built on three core pillars: entrepreneurial spirit, customer experience, and operational excellence. The RideNow Way will guide leaders and staff in dealerships and the company offices." Say, maybe that could catch-on!

A new law in Kentucky means that powersports vehicles like UTVs and ATVs can now be used legally on the street. Kind of. RideApart reports that Eligible off-road rigs can now be made street legal in the state, provided they pass inspection, meet safety standards and observe a few basic rules. Under the law, street-legal " special purpose vehicles "( SPVs) must be equipped with things like seatbelts, roll cages, headlights, turn signals, and mirrors. Owners have to get their rigs inspected by a certified professional, pay a registration fee, and secure insurance comparable to what motorcycles carry. Once registered, these vehicles can legally operate on public highways- but with limits. They ' re capped at 20 miles per trip on roads with centerline markings.

BMW Motorrad dealerships ranked highest in the 2025 Pied Piper PSI Service Telephone Effectiveness( STE) Powersports Industry Study, which measured the efficiency and quality of customer attempts to schedule service appointments by telephone. They were followed by Kubota, Triumph, Polaris Off-Road and Harley-Davidson.

Honda is to add further to its already dominant motorcycle manufacturing estate with a new production facility in Turkey. Honda Turkiye A. S.( HTR) will establish in a new factory in Aliaga, Izmir, aimed at supporting growth in the local motorcycle market and boosting global sales. The Turkish market saw a new PTW unit sales record set in 2024, reaching 162,000 motorcycles. Production is scheduled to begin in mid-2026. Initially, the plant will operate with an annual capacity of 100,000 motorcycles, with plans to increase production capacity to 200,000 units in the future. The total investment amount for the facility and equipment is approximately $ 20m(€ 17.3m). The plant is expected to create employment opportunities for around 300 people.

Polaris has reported Q2 worldwide sales of $ 1,853m, down 6 % versus the second quarter of 2024. North America sales of $ 1,584m represented 85 % of total Company sales and decreased 6 % from $ 1,677m in 2024. International sales of $ 269m, 15 % the company total and down by 5 %. Polaris says that sales were negatively impacted by lower volumes due to planned shipment reductions, negative product mix and lower net pricing driven by higher promotional spend. Mike Speetzen, Chief Executive Officer of Polaris is quoted as stating that " amid a global macroeconomic environment that remains dynamic, the Polaris team has maintained an unwavering focus on advancing our strategy and delivering

' Indian Motorcycle PG & A sales increased 12 %'

for customers and dealers. " Polaris ' second quarter performance is the result of our disciplined execution. There are many successes in the quarter to celebrate, such as revenue exceeding our expectations, gaining market share, achieving our highest second quarter operating cash flow in over 5 years, and surpassing pre-pandemic benchmarks in plant efficiency through our lean efforts. " I truly believe today ' s endeavors build tomorrow ' s successes, and thus expect Polaris is well-positioned to emerge stronger and achieve our longterm plans for growth, industry-leading innovation, and greater earnings power." It would appear that Wall Street agrees, even if not paved with gold, that the path Speetzen( and CFO Bob Mack) have Polaris riding is one of steady improvement. From a 10-year high of around $ 145 in April 2021, in just four years the Polaris share price( PII) has been as low as $ 31.00( April 2025). However, in recent months it has started to rebound and, as of August 12, 2025, it was at $ 52.28 on a market cap of $ 2.89bn. While Polaris Industries and Harley-Davidson are not direct analogs, the H-D share price

Diluted Net income per share: $( 1.39) $ 1.21 $( 2.57) $ 1.27

Mike Speetzen, CEO of Polaris Industries: " Polaris ' second quarter performance is the result of our disciplined execution."

sits at around $ 24.00 following its Q2 results on a similar, $ 2.94bn market cap – having been as low as $ 20.47 in

Scout Sixty Bobber

April 2025. In segment terms, Polaris On Road vehicle results( Indian Motorcycles and the Slingshot Roadster /' Reverse Trike ') saw North America unit retail sales for Indian Motorcycle up low-double digits percent. That was against a backdrop of estimated North America unit retail sales for the comparable motorcycle industry being down low-teens percent. PG & A sales increased 12 %. Segment gross profit margin performance was driven by negative product mix, partially offset by positive net price. The Company introduced third quarter 2025 sales guidance of $ 1.6bn to $ 1.8bn. The Company is continuing to withhold full year 2025 guidance due to trade and economic uncertainty.

16 AMERICAN MOTORCYCLE DEALER- SEPTEMBER 2025 www. AMDmag. com