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NEWS
BRIEFS
Polaris is to donate $ 1m to advance ATV and UTV safety through its home state ' s 4-H Youth Development program- part of University of Minnesota ' s plan to expand critical allterrain and utility vehicle safety education and training programs. 4-H adult volunteers will also have the opportunity to be certified in the ATV Safety Institute ' s " Train-the-Trainer " safety certification.
Polaris Inc.( NYSE: PII) declared a regular quarterly cash dividend of $ 0.67 per share payable on September 15, 2025, to shareholders of record at the close of business on September 2, 2025.
Dainese, the Italian motorcycle gear and apparel company, has been sold by Carlyle Group for € 1 to London based Arcmont Asset Management and HPS Investment Partners. The transfer of ownership follows a period of financial losses at Dainese, with the company reportedly being some € 300m in debt. The new owners have acquired Dainese as part of a restructuring plan- essentially a debt for equity swap( aka a ' debtor in possession ' acquisition) that gets Carlyle off the hook for part of their original acquisition cost only. This is the latest stage in a fall from grace at the hands of sequential Private Equity investors. Founder Leo Dainese first sold the business he had loving built to Investcorp( the Bahrain Sovereign Wealth Fund) for € 285m in 2014. Investcorp financed that acquisition with credit provided by Arcmont and HPS. Investcorp flipped Dainese to Carlyle Group for an eyewatering enterprise value of € 630 million in 2022.
An 11-year-old youth motocross racer- Raycin Kyler of Florida- made history as the first female to capture the AMA National Championship in an open class( 65 cc, 10-11 Limited class) at the 44th Monster Energy AMA Amateur National Motocross Championship( the world ' s singlelargest motocross event) at the Loretta Lynn ranch.
At the end of July, Zero Motorcycles announced that it had made the first dealer deliveries of its X Line models to dealers. " The delivery of the first X Line bikes is a major milestone for Zero and for the future of off-road EV performance," said CEO Sam Paschel. " It ' s the start of a new chapter in how adventure riding is experienced. With the XB [$ 4,395 ] and XE [$ 6,495 ], we ' re making electric motorcycles more accessible and approachable for riders everywhere. Over the next two years, we will introduce six new models priced under $ 10,000 across multiple new vehicle segments, expanding access to more riders."
SBS Brake Academy Certification Program
Initially aimed at distributors and their sales teams, Danish brake components manufacturer SBS Friction has expanded its SBS Brake Academy to additionally include a dealership certification program. The initiative is aimed at both on-road and off-road motorcycle dealers seeking to elevate their technical expertise and customer reputation. " Positioning participating dealerships as specialists in motorcycle braking, offering a clear value-add in a highly competitive market, becoming an SBS Brake Academy Certified Specialist gives dealers the opportunity to demonstrate a deeper understanding of brake systems and component selection- an increasingly important factor for today ' s safety-conscious riders," says Thomas Midtgaard- Jorgensen, Product and Marketing
S & S Announces Donnie Smith Show Sponsorship
S & S Cycle is excited to have signed on as the Official Performance Sponsor of the Donnie Smith Show. Held in Saint Paul, Minnesota each March, The Donnnie Smith Custom Show is the largest custom bike show in the midwest. It represents the unofficial kick-off of the upcoming riding season and draws thousands of spectators to see the custom bikes and meet with vendors from across the country. " I visited the Donnie Smith Show for the first time in nearly 20 years and was very impressed with the traffic and participation," said S & S Director, Brett
BRP Paris Flagship Store
BRP Inc. has opened its first European flagship store in partnership with its new dealer, Canadian Motors- located in the heart of Paris at 8
Manager at SBS. Certified dealers receive a recognized credential from SBS, providing clear proof of technical competence. This can be used in customer interactions, marketing, and showroom visibility to reinforce the dealer ' s credibility in braking systems. Completed in approximately two hours, the program allows sales staff, parts department personnel, workshop technicians and race – product specialists covering compound selection, heat management, design, rotor pairing, and usage scenarios." The curriculum includes both theory and real-world application. " At SBS, we believe that the more support we can give to dealerships and mechanics, the better they are able to service riders. This is a confirmation we are getting every time we visit
Smith. " It was a real benefit for S & S to participate and experience all the show had to offer and see old friends. It was clear to me that we needed to take on a more significant role in promoting the show and supporting the industry with a larger and more strategic presence in 2026. Donnie and Neil, thank you for providing us with this opportunity. See you all in March!" As the Official Performance Sponsor of the show, S & S Cycle will be bringing a large display of the latest and core proven performance parts that built
Boulevard du Montparnasse. It hosts the Corporation ' s full range of on-road vehicles, namely the recently introduced Can-Am Pulse and Can-Am dealerships around the world. They are hungry to learn and know more about technical aspects and report that customers respond positively knowing that they are talking to knowledgeable and recognised dealership personnel. " We see this next stage as a suitable steppingstone for the SBS Brake Academy – a program that already has more than 80 percent of all worldwide SBS Distributors enrolled." www. sbsbrakes. com
the S & S reputation, and two very exciting new elements of the company that will be announced just prior to the show on March 28-29, 2026. The announcements are sure to be something never seen in the v-twin custom show world and will certainly add a level of excitement to the S & S display. www. sscycle. com donniesmithbikeshow. com
Origin electric motorcycles as well as Can-Am Canyon, the newest addition to Can-Am ' s three-wheel family. The store is over owned and operated by Canadian Motors, which already operates three motorcycle dealerships in France and has strong experience of selling electric bikes. BRP will " support Canadian Motors with a diverse range of marketing activities, ultimately helping to bring more foot traffic in the door." BRP currently has a network of more than 450 dealers and distributors across the EMEA region. www. brp. com
14 AMERICAN MOTORCYCLE DEALER- SEPTEMBER 2025 www. AMDmag. com