Sources: AMD, IDN, FT, Reuters, PSB, MPN, BDN, MCN, AP, Bloomberg, MSNW, Electrek, electricmotorcycles. news, RideApart. com, Motor1. com, Cycle World, motorbikewriter. com

Honda ' s motorcycle production and sales subsidiary in India is to build a fourth production line at its fourth plant. Set to start operations in 2027, the new line will have an annual production capacity of 650,000 units, bringing the total capacity of the fourth plant to 2.61 million. This will make it Honda ' s largest motorcycle assembly plant. Honda ' s four production plants in India total an annual production capacity of 6.14 million units. Since it started production there in 2001, their cumulative production volume has reached more than 70 million units.

Progressive AFT has announced that Caterpillar, through The Cat Rental Store brand, is continuing to serve as the Official Heavy Equipment Provider of Progressive AFT for the 2025 season.

RumbleOn reported a Q1 revenue drop, though turnaround efforts appear to have narrowed losses. The ' Omnichannel ' retailer, said to be the largest powersports retailer in North America, reported a 20.5 % year-overyear decline in revenue for the first quarter of 2025, totaling $ 244.7m. The drop was largely attributed to a significant slowdown in powersports unit sales and a steep decline in vehicle transportation activity, and reduced its net loss to $ 9.7m, compared to $ 10.3m in the first quarter of 2024 / PSB.

Royal Enfield has reported that revenues rose 6 % for its year to April, selling 86,559 motorcycles in April alone, compared to 82,043 sold in the same month last year, also an increase of 6 %. It reported a 55 % YoY increase in exported units for April( 10,557 motorcycles in April), but just a 1 % increase in sales in the Indian market( 76,002 units) / PSB.

Having been a staple at the Buffalo Chip, legendary motorcycle lifestyle photographer Michael Lichter has had to decamp down the road to display his work at the Full Throttle Expo Center during the 85th Sturgis Motorcycle Rally this year( August 1- 9). Already a Sturgis Motorcycle Museum Hall of Fame inductee, Lichter will also be the recipient of the 2025 Arlen Ness Lifetime Achievement Award, celebrating his contributions to the art, culture and lifestyle of American motorcycling.

The National Powersports Dealer Association( NPDA) in the United States has launched its EDGE educational platform, allowing dealership owners and staff to capitalize on Education, Development, Growth and Excellence. Education- Industry-leading training programs tailored for Dealership roles; Development- Career pathways that support Dealership employee growth and retention; Growth- Elevating Dealership performance through knowledge; Excellence- Setting new standards for professionalism in powersports. " The NPDA was formed to give our Dealer Members an edge in profitability, so it ' s exciting to get EDGE underway," said Bob Kee, coowner of Destination Cycle in Kerrville, Texas, and Chairman of the NPDA Board of Directors.

Having acquired Arctic Cat for $ 247m in cash in 2017, Textron has sold the Minesota based snowmobile manufacturer, having closed down operations at its Thief River Falls facility earlier this year. In a statement included in its 2024 / 2025 Q1 fiscals, the sale is described as a ' Divestiture ' and simply stated that- " we have completed the previously announced strategic review of the Powersports product line. On April 23, 2025, we closed on the sale of the Powersports business, including the Arctic Cat brand and its operations." The buyer is an investment group headed by Brad Darling, a former Arctic Cat Vice President, and currently president and CEO at Canadian allterrain vehicle( ATV) maker Argo. The terms of the deal are undisclosed. Darling will continue to lead Argo as he takes on duties at Arctic Cat. The companies will be operated separately, though there could be synergies between the two businesses, the release said. Arctic Cat was founded by Edgar Hetteen in 1962, and the company has been operating in Thief River Falls since then, manufacturing snowmobiles, ATVs and side-by-sides. After a 17-year tenure at Arctic Cat, Darling assumed the role of CEO and president of ARGO in 2016. Founded in 1967, ARGO is the worldwide leader for amphibious Xtreme Terrain Vehicles( XTVs).

Leaderboard- NPDA EDGE Top 15 Leaderboard after the April live webinars

" Our goal is to provide Dealership owners and staff with tools for sustainable profitability, and the EDGE curriculum is an important component."

The malaise surrounding Arctic Cat ' s fortunes is just one of the many corporate ' unwinds ' that have been seen in the powersports industry in the past couple of years. It was announced a few weeks ago that Indian Motorcycle owner Polaris Industries was to close the Idaho based Timbersled business that it had acquired in 2015. The issues have also affected the Marine sector. BRP had recently announced its plans to exit its marine operations. The Canadian company has now announced that it is selling its Alumacraft assets to Bryton Marine Group, a family-owned company operating in Washington State, US, and

The EDGE platform launched in April with the first in a year-long offering of live, interactive webinars. Owners and staff at NPDA-member dealerships, as well as NPDA Partners, can join the webinars at no cost. The fee for nonmembers to attend a webinar is $ 79.99. The NPDA will be promoting the Dealerships that have the most attendees at each live webinar. The NPDA EDGE Leaderboard will feature a list of Dealerships who had the most webinar attendees, as the sessions and topics will target a wide range of management and staff. The EDGE Leaderboard will be found in a variety of public-facing locations, including on social media posts and www. NPDA. org

Photo Credit: Arctic Cat

British Columbia, Canada. Alumacraft is a manufacturer of aluminum fishing boats based in Saint Peter, Minnesota. At the beginning of April 2025, BRP also announced that it had unloaded its Australia based Telwater aluminum boat brand- to Yamaha Motor Australia. Update: Having announced an ambitious 2026 snowmobile lineup just days after the acquisition of Arctic Cat was confirmed, Brad Darling ' s investment group moved to confirm that it is to re-hire over 300 of the Arctic Cat workers that were laid off by Textron. www. arcticcat. txtsv. com

20 AMERICAN MOTORCYCLE DEALER- JULY 2025 www. AMDmag. com