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I n t e r n a t i o n a l M o t o r c y c l e I n d u s t r y S p e c i a l i s t s
EDITOR-IN-CHIEF
ROBIN BRADLEY robin @ dealer-world. com
GENERAL MANAGER
SARA VINEY sara @ dealer-world. com
DESIGN & PRODUCTION DIRECTOR
BEN OAG ben @ dealer-world. com
PHOTOGRAPHERS
ONNO WIERINGA MADNESS PHOTOGRAPHY, NL www. madnessphotography. eu
HORST RÖSLER www. motographer. de
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JUNE 2025(# 311)
COMMENT: Successful Brand Culture Can No Longer be a Monoculture.................... 4
As the denouement that was the 2025 Harley-Davidson annual shareholder meeting in May resulted in a theoretical ' win ' for its second largest investor, Robin Bradley argues that there was no winner. It was an embarrassing spectacle that saw a once great company humiliated on the altar of its own arrogance by a shockingly low-grade example of Hedge Fund Hubris.
FEULING: BRL Round 1- Wild Wind, Wild Hogs, Wildly Frustrating................................. 20
Like so many teams, the Feuling Racing crew hit the road to kick off the 2025 BRL season full of all the optimism and excitement that always accompanies the start of any new race season( April 25-27, Chuckwalla Valley Raceway, California). The excitement levels were raised for Ruben Xaus and the Feuling Flying Pig Crew as a result of the Friday practice sessions. Feuling ' s H-D Road Glide was running well, and Ruben was taking seconds off his laps. However... did ' The Pig ' Fly?
LYNDALL RACING BRAKE: Continues King Of The Baggers Sponsorship.......... 24
San Marcos, Texas based Lyndall Brakes is to continue its sponsorship in the 2025 MotoAmerica King of the Baggers series, " reaffirming its commitment to American performance, innovation, and racing excellence." As part of this ongoing support, Lyndall Brakes is also backing # 88 Max Flinders, Team Mad Monkey, and Tobacco Road Harley-Davidson for the full season. The brake and wheel brand of choice for Team Mad Monkey, Lyndall is equipping their machines with lightweight, forged aluminum wheels and 13-inch full-floating brake rotors.
S & S CYCLE: Proven Performance Club.................................................................. 14
Viola, Wisconsin based S & S Cycle – the home of ' Proven Performance ' – has announced what it describes as an all-new Proven Performance Club. The club will reward S & S Cycle customers that go racing- with a commemorative T-Shirt and patch that celebrates their racing accomplishment, recognizing the level of performance they achieved. S & S invites those who race ¼ mile drags, 1 / 8 mile drags and Land Speed to join the club and " be part of the excitement of this new program."
DRAG SPECIALTIES: Milwaukee, September 6-7, 2025...................................... 12
Parts Unlimited and Drag Specialties have announced the return of the North American NVP Product Expo, at the Baird Center in Milwaukee, Wisconsin. " This year ' s event promises to be the most epic expo to date, bringing together top industry professionals, motorcycle enthusiasts, and dealers from across North America. The expo will feature an expansive Bike Show Saturday evening, showcasing custom builds across Vintage, Metric, and V-Twin classes. Attendees can experience these stunning machines on display at the Skyview Terrace and Baird Ballroom, both located within the Baird Center."
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No part of AMD may be reproduced or used in any way without permission. The views contained in AMD are not necessarily the views of the publishers; the views of the publishers are not necessarily the views of any third parties. Every effort is made to ensure that all material included is as accurate as possible, however, neither the publishers or any third parties can be held responsible for any erroneous statements, facts, figures or just plain silly or honest mistakes or inaccuracies, howsoever caused. All trademarks, brand names and other key words are used purely for descriptive purposes. No approval, endorsement of, or involvement in the contents of AMD is implied by the use of these or any other words, names or marks associated with all or any companies. All trademarks are openly acknowledged by AMD and by any third parties included in AMD. All AMD editorial content is just exactly that, independently sourced, compiled and written editorial content for which no financial or other beneficial transaction or other kind of relationship, contractual or otherwise, has been entered into. No consequential losses or any other liabilities are accepted arising from content of any kind in AMD, howsoever caused.
‘ World Championship of Custom Bike Building’ is a registered trademark of Robin A. Bradley, Dealer World
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P O S T M A S T E R
AMD( ISSN 1465-7627) is published monthly by Dealer World, 5, Rendlesham Mews, Rendlesham, Woodbridge, Suffolk, IP12 2SZ, United Kingdom. Subscription price $ 200 per year. Postmaster: Please send address changes to: AMD, Dealer World, 5, Rendlesham Mews, Rendlesham, Woodbridge, Suffolk, IP12 2SZ, United Kingdom or e-mail to sara @ dealer-world. com
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ISSN 1465-7627 |
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