American Motorcycle Dealer 311 June 2025 AMD 311 June 2025 | Page 14

Sources: AMD, IDN, FT, Reuters, PSB, MPN, BDN, MCN, AP, Bloomberg, MSNW, Electrek, electricmotorcycles. news, RideApart. com, Motor1. com, Cycle World, motorbikewriter. com

NEWS

BRIEFS

Easton & Easton, a personal injury law firm, analyzed critical statistics in each U. S. state, including the number of fatal motorcycle accidents, the rate of fatalities among registered motorcycles, and the impact of impaired driving. Data was gathered from the NHTSA and the Insurance Institute for Highway Safety( IIHS). According to the report, Texas was ranked the second most dangerous state for motorcyclists, second only to Hawaii. Fatal motorcycle crashes account for 14.07 % of the state ' s fatal motorcycle accidents that are attributed to the state ' s road networks. In 2022, 574 people in Texas died in motorcycle-related crashes- averaging 14.56 fatalities per 10,000 registered motorcycles. Almost half of drivers involved in these fatal accidents were speeding, while 44.99 % were under the influence of alcohol, the report states. Missouri was third worst, followed by Arizona, Nevada, Colorado, South Carolina, Oregon, Arkansas and Delaware; www. eastonlawoffices. com
Comoto Holdings, encompassing Cycle Gear, RevZilla, J & P Cycles, and REVER brands, has partnered with the Motorcycle Industry Council( MIC) to further the Ride With Us initiative, a nationwide effort to introduce more people to the joys of motorcycle riding( PSB); www. mic. org
Data from the Mexican Association of Motorcycle Manufacturers and Importers( AMFIM), shows the Mexican motorcycle industry achieving record-breaking sales in 2024, with 1.85 million units sold(+ 7.7 %) with brands such as Honda, Bajaj, BRP, and BMW selling strongly. It is reported that motorcycle imports totaled USD $ 577.5m in 2023, surpassing automobile imports. PSB says that projections suggest these figures could be matched or exceeded in 2024. Motorcycle sales have consistently outpaced those of cars in Mexico since 2022. Asian motorcycles topped Mexico ' s import market, with China accounting for 46.5 % of its imports. India followed with 21.2 %, Germany with 9.2 %, the United States with 4.2 %, and Thailand and Japan with 4 %; www. amfim. mx
Finland based electric vehicle manufacturer Verge Motorcycles broke the Guinness World Record for the longest journey by an electric motorbike on a single charge- a Verge TS Pro traveling more than 192 miles in London in March. The trip lasted for just over 16 hours and took the riders through suburban areas inside London ' s notorious M25 ring road; www. vergemotorcycles. com

Custom Chrome Europe Filing

News has emerged that Custom Chrome Europe has entered into a form of bankruptcy protection filing under what is called in Europe a court supervised ' Self Administration '. This is a statement to dealers and vendors issued by CCE on May 1st, 2025:
Dear customers and friends of Custom Chrome Europe, Today we would like to inform you openly and transparently about an important step: Custom Chrome Europe GmbH has decided to undergo insolvency proceedings under selfadministration. There have already been some reports in the media about this- and we would like to address and dispel any uncertainties directly. Why this step? Sometimes it takes courageous decisions to emerge from challenges with lasting strength. With selfadministration, we are actively taking our restructuring into our own hands- with a clear objective: To make Custom Chrome Europe stable and future-proof. What does this mean for you specifically? Business operations will continue without restrictions. All orders will be delivered reliably and quickly on the same day as usual- and your usual
Viola, Wisconsin based S & S Cycle- the home of‘ Proven Performance’- has announced what it describes as an allnew Proven Performance Club. The club will reward S & S Cycle customers that go racing- with a commemorative T-Shirt and patch that celebrates their racing accomplishment, recognizing the level of performance they achieved. S & S invites those who race 1 / 4 mile drags, 1 / 8 mile drags and Land Speed to join the club and " be part of the excitement of this new program." The process is simple: submit a picture of the bike; submit a contact persons will continue to support you personally. Existing contracts and current conditions remain in place and payment security is guaranteed- your orders, invoices and advance payments will be processed completely and reliably as usual. What remains unchanged? Our passion for motorcycles, our service promise and our uncompromising commitment to quality- all of this remains the same. Custom Chrome Europe continues to stand for: Decades of V-Twin parts and accessory industry experience Personal advice and genuine customer service Strong own brands and a broad product world The distribution of Dr. Jekill & Mr. Hyde exhaust systems in our exclusive markets of Italy, Spain and Portugal will continue as usual- Custom Chrome will remain your first point of contact. Of course, we will also continue to reliably supply all customers outside these exclusive markets with Dr. Jekill & Mr. Hyde products.
picture of the time slip; submit a picture of the receipt for S & S Cycle Proven Performance parts and when S & S gets those items, they will send an S & S Cycle Proven Performance Club Member T- shirt and a patch for the time submitted. S & S Cycle Executive Vice President Charlie Hadayia said: " We ' re excited to announce the new S & S Cycle Proven Performance Club, expanding beyond our historic 1 / 4 mile drag racing clubs( 9-11 second) to include 1 / 8 mile drag and land speed racing. How quick / fast are you?"
We would like to thank you for your trust and loyalty- especially now! With your support, we are actively and resolutely shaping the new start. We are always there for you if you have any questions. Let ' s shift into the next gear together, step on the gas and continue the Custom Chrome tradition!

S & S Cycle Proven Performance Club

Quarter mile:
• 11-seconds • 10-seconds
• 9-Seconds • 8-seconds
Eighth mile:
• 8-seconds • 7-seconds
• 6-seconds • 5-seconds
Participants can find all the details on the S & S wbsite. www. sscycle. com
Land speed:
• 135 mph • 150 mph
• 175 mph • 200 mph
14 AMERICAN MOTORCYCLE DEALER- MAY 2025 www. AMDmag. com