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NEWS
BRIEFS
The 39th Biker Fest International ( an AMD Approved Custom Bike Show host event ) is slated for May 15-18 , 2025 at its traditional Lignano Sabbiadoro ( Udine ) venue on the Adriatic coast of northeastern Italy ; www . bikerfest . it
Dynojet has signed up as a new title sponsor of the H-D factory race team for the 2025 MotoAmerica King Of The Baggers road racing season . Dynojet joins a Harley team sponsor roster that includes Rockford Fosgate , Mission Foods , Brembo , Ohlins , Akrapovic , Protolabs , SYN3 lubricants and Sreamin ' Eagle Performance Parts and Accessories .
MotoAmerica has confirmed that global powersports distributor Parts Unlimited will be the title sponsor of the new MotoAmerica Parts Unlimited Talent Cup . Designed to prepare young North American racers who have the desire and talent to compete on the world stage of MotoGP , the Championship will make its debut at the Red Bull Grand Prix of The Americas at COTA , March 28-30 .
Previously known as the Pro Flattrack AMA Rookie Class of 79 and Friends Fund , the Back on Track Charity ( an IRS approved non-profit 501 ( c )( 3 ) fundraiser ) was created by former racers to provide financial assistance to the injured AFT and MotoAmerica riders and their families of today . In a draw that will close on March 15 , a new 2024 Indian FTR is up for grabs ; www . back-ontrack . com
Chennai , India based Royal Enfield reportedly sold 944,000 motorcycles in 2024 , a + 4.7 % increase over 2023 , making it the tenth largest motorcycle manufacturer in the world by unit volume . Originally a small arms manufacturer in 1893 , Royal Enfield started making motorcycles at Redditch , England in 1901 . Production ceased there in 1967 , ending in England completely four years later but continuing as a manufacturer in India . Present owner Eicher acquired the brand in 1994 .
Indian Motorcycle Units Sales " Flat " in a 2024 Market Down High-Single Digits Percent
Polaris Inc has reported its Q4 and full year results for 2024 , with Q4 On Road segment results delivering a -21 % decline in segment sales revenues at $ 180.80m , from $ 229.2m for the yearago , and -3.91 % segment gross profit margin at 9.9 % down from 13.8 % for the year ago . The decline in sales revenue was driven by reduced unit sales with North America unit retail sales for Indian Motorcycle " flat " in the context of estimated North America unit retail sales for the comparable motorcycle industry down high-single digits percent . So looked at through the Indian Motorcycle lens " flat " is the new " growth " at present . On Road segment PG & A sales were down by -15 %. The gross profit margin performance was driven by a favorable comparable last year and operational efficiencies , partially offset by a mix headwind . Overall , Polaris ' full year 2024 sales were $ 7,175m , down -20 % compared to 2023 . Fourth quarter sales were $ 1,755m , down -23 % compared to 2023 . Primary factors said to have been affecting fourth quarter sales were lower volume due to " planned reductions in shipments as we actively managed dealer inventory in a subdued retail environment ." Fourth quarter North America market share was flattish across all three segments . Powersports retail sales for the quarter were down -7 % versus 2023 . Polaris announced 2025 full year sales expected to be down -1 % to -4 % with full year adjusted earnings per share expected to be down by approximately -65 %. Full year 2024
CONSOLIDATED STATEMENTS OF INCOME ( LOSS ) ( in thousands US $) |
Three months ended December 31 |
Twelve months ended December 31 |
|
2024 |
2023 |
2024 |
2023 |
Sales |
1,755.4 |
2,289.2 |
7,175.4 |
8,934.4 |
Cost of sales |
1,397.5 |
1,812.3 |
5,708.6 |
6,974.5 |
Gross profit |
357.9 |
476.9 |
1,466.8 |
1,959.9 |
Operating expenses : Selling and marketing |
113.8 |
127.0 |
500.4 |
542.3 |
Research and development |
78.2 |
92.8 |
336.9 |
374.3 |
General and administrative |
126.2 |
136.9 |
436.5 |
422.8 |
Total operating expenses |
318.2 |
356.7 |
1,273.8 |
1,339.4 |
Income from financial services |
26.1 |
22.5 |
97.6 |
80.4 |
Operating income |
65.8 |
142.7 |
290.6 |
700.9 |
Net ( income ) loss attributable to noncontrolling interest |
( 0.2 ) |
0.1 |
( 0.4 ) |
0.1 |
Net income |
10.6 |
103.4 |
110.8 |
502.8 |
Diluted Net income per share : $ 0.19 $ 1.81 $ 1.95 $ 8.71
reported diluted earnings per share was $ 1.95 , down -78 % versus last year ; adjusted diluted earnings per share was $ 3.25 , down -65 % versus last year . Mike Speetzen , Chief Executive Officer of Polaris Inc . is quoted as saying : " Amid a tough year for the powersports industry , I ' m proud of the Polaris team ' s disciplined focus to make progress within the areas we can control . " We were relentless in our efforts , resulting in continued innovation leadership with our products , a 16- percent reduction in ORV dealer inventory , and an operational efficiency savings goal that was exceeded by over $ 100m . " Polaris has weathered storms before , and we believe we are positioning our organization to emerge from this downcycle even stronger . While I anticipate challenging headwinds will carry forward into 2025 , we will remain focused on being a strong partner to our dealers , providing our riders with high quality products and working to deliver long-term value to shareholders ." " Off Road segment sales were driven by lower unit volume due to planned shipment reductions as we actively managed dealer inventory in a subdued retail environment ." PG & A sales were down by -15 %. Polaris North America ORV unit retail sales were flat . Estimated North America industry ORV unit retail sales were up mid-single digits percent . The Marine segment also saw lower volumes due to planned shipment reductions . www . polaris . com
48 AMERICAN MOTORCYCLE DEALER - MARCH 2025 www . AMDmag . com