AMD •• AMD •• AMD
I n t e r n a t i o n a l M o t o r c y c l e I n d u s t r y S p e c i a l i s t s
EDITOR-IN-CHIEF
ROBIN BRADLEY robin @ dealer-world . com
GENERAL MANAGER
SARA VINEY sara @ dealer-world . com
DESIGN & PRODUCTION DIRECTOR
BEN OAG ben @ dealer-world . com
PHOTOGRAPHERS
ONNO WIERINGA MADNESS PHOTOGRAPHY , NL www . madnessphotography . eu
HORST RÖSLER www . motographer . de
TOLL FREE … FROM USA / CANADA :
TEL : 1-866 849 5704
FAX : 1-866 521 0099 If for any reason you can ’ t connect via our toll free numbers then dial TEL : 01144 1892 511516 Fax : 01144 1892 511517
5 , Rendlesham Mews , Rendlesham , Woodbridge , Suffolk IP12 2SZ United Kingdom
TEL : 0044 ( 0 ) 1892 511516 FAX : 0044 ( 0 ) 1892 511517
JANUARY 2025 (# 306 )
COMMENT : Hardwire Has Failed ............................................................................ 4
Robin Bradley reacts to recent NYSE instability , especially as it affects the Harley-Davidson and Polaris / Indian share prices . Specifically , we are at the point in the annual business cycle that will see Harley releasing its 2024 financials soon , and its MY2025 model year updates . This is the point at which we also enter the fifth and ( theoretically ) final year of the Jochen Zeitz ' five year ' Hardwire ' strategic plan . Has it worked ? " No ," says Robin .
BIGTWIN EXPO & CUSTOM BIKE SHOW : An Annual Treat ............................ 22-25 One of Europe ' s ' traditional ' Big Five ' custom bike shows ( first staged in 1992 ), Bigtwin has always been a high-class custom motorcycle design and engineering showcase with many of Europe ' s leading builders competing regularly . Congratulations to Sebastian Brandt and Enrico de Haas , both from Germany , for their Best Of Show and Freestyle Class wins .
TRASK PERFORMANCE : Celebrating 25 Years With a Bold New HQ ................ 10
Nick Trask is celebrating the 25th anniversary of his Phoenix , Arizona based custom and performance emporium with 50,000 square feet of new facility that has been " built for Innovation ." With design , fabrication , manufacturing , research and development now all under the one roof " we have created an environment where ideas flow freely , processes are streamlined , and execution is seamless ."
AFT 2025 SCHEDULE : How Could it be More Changed ? .................................. 20
AFT has now removed race bred engines from the AFT SuperTwins premier class , as it seeks to become a product engine-based championship that recreates the ' Win on Sunday , sell on Monday " culture of the past . Of itself that is a huge change . But with a new ' Triple Challenge ' concept determining the championship points at all 16 rounds , the retirement of Jared Mees , and additional AFT AdventureTracker rounds , 2025 really does mark the start of a new era . p . 38
DISCLAIMERS
No part of AMD may be reproduced or used in any way without permission . The views contained in AMD are not necessarily the views of the publishers ; the views of the publishers are not necessarily the views of any third parties . Every effort is made to ensure that all material included is as accurate as possible , however , neither the publishers or any third parties can be held responsible for any erroneous statements , facts , figures or just plain silly or honest mistakes or inaccuracies , howsoever caused . All trademarks , brand names and other key words are used purely for descriptive purposes . No approval , endorsement of , or involvement in the contents of AMD is implied by the use of these or any other words , names or marks associated with all or any companies . All trademarks are openly acknowledged by AMD and by any third parties included in AMD . All AMD editorial content is just exactly that , independently sourced , compiled and written editorial content for which no financial or other beneficial transaction or other kind of relationship , contractual or otherwise , has been entered into . No consequential losses or any other liabilities are accepted arising from content of any kind in AMD , howsoever caused .
|
|
|
|
p . 32 p . 34 |
|
p . 42 |
p . 34 |
p . 36 |
‘ World Championship of Custom Bike Building ’ is a registered trademark of Robin A . Bradley , Dealer World
P O S T M A S T E R
AMD ( ISSN 1465-7627 ) is published monthly by Dealer World , 5 , Rendlesham Mews , Rendlesham , Woodbridge , Suffolk , IP12 2SZ , United Kingdom . Subscription price $ 200 per year . Postmaster : Please send address changes to : AMD , Dealer World , 5 , Rendlesham Mews , Rendlesham , Woodbridge , Suffolk , IP12 2SZ , United Kingdom or e-mail to sara @ dealer-world . com PRINT BY WARNERS MIDLANDS BOURNE , LINCOLNSHIRE , GB
ISSN 1465-7627
WWW . AMDMAG . COM
AMERICAN MOTORCYCLE DEALER - JANUARY 2025 3