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I n t e r n a t i o n a l M o t o r c y c l e I n d u s t r y S p e c i a l i s t s
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ROBIN BRADLEY robin @ dealer-world . com
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SARA VINEY sara @ dealer-world . com
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DECEMBER 2024 (# 305 )
COMMENT : That Way Madness Be ! ........................................................................ 4
Robin Bradley admires the chutzpah and the tech of it , but Racing Road Glides at MotoGP rounds ? Really ? Seriously ? He thinks it ' s a hill on which brands go to die . Maybe looking after its dealers and employees should be the Alpha and Omega of Harley ' s priorities at this time , not expensive experiments .
EICMA : Who is the ' Milan Show ' really for ? .................................................................... 22-25
It was a great show , no question about it , but that doesn ' t mean there are no questions . With aftermarket P & A and G & A exhibitor churn in evidence again , and the number of visitors south of riding age appearing to increase all the time , how much longer can aftermarket budgets be expected to subsidize OEM marketing spend ? Especially when they continue to unveil most of their new models online before the show ?
AMRA : ' The Rock ' - All-American Motorcycle Drag Racing Finals .............. 42-43
Tim Hailey reports from the October 25-27 , PennGrade1 final round at the Rockingham Dragway , Marston , North Carolina - the Jim McLure All-Harley Nitro World Finals - " 40 bikes on the property carrying forward the legend ' s legacy with riveting gas class competition ."
KYMCO x LIVEWIRE : S2 platform RevoNEX and Scooters .................................. 16
Strictly speaking the Kymco RevoNEX is not a new motorcycle concept , but , shown at EICMA , this third iteration does now look closer to a ' locked-down ' pre-production protype and is slated to be in production and headed for dealerships by the end of 2026 . Along with two electric Maxi Scooters ( one City-style , one ADV-esque ) that are also slated for 2026 , these are the first tangible results from Kymco ' s $ 100m , 4 % equity , September 2022 investment into the LiveWire SPAC . It is also the first use of the modular , scalable S2 ' Arrow ' platform by a third-party manufacturer .
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AMERICAN MOTORCYCLE DEALER - DECEMBER 2024 3