Race Winning Brands Europe : Based at the Pro-X facility in The Netherlands , RWBE came about as the European headquarters company for the series of U . S . acquisitions saw Wiseco , Pro-X , JE Piston , Rekluse and several other motorsports performance leaders come together under one ownership . Pro-X is best known in Europe as a motorcross engine parts brand , but group brands such as Wiseco , Rekluse and JE Piston have a strong product offer for the V-twin performance market and are as popular in Europe as they are domestically . A 2024 highlight was the launch of the APEX V-twin manual clutch by Boise , Idaho based auto clutch specialist Rekluse - of EXP Core , EXP 4.0 , RadiusX and TorqDrive clutch tech fame ; plus the extension of JE Piston ' s Ultra Series to include updated H-D M-8 applications ; www . racewinningbrandseurope . com
TecMate International : The Belgium-based European head office for the market leading OptiMate range of battery chargers and maintainers has marked its 20th anniversary this year . Recent range updates include integral power supply ( PS ) for the OptiMate 6 and 7 Select to provide stable support power to the battery . This mode is pre-selectable prior to battery connection or can be selected whilst charging a battery . The PS power supply mode of OptiMate 6 Select delivers up to 5 amps , and the more powerful OptiMate 7 Select delivers up to 9 amps , at 13.6V ; www . tecmate . com , www . optimate1 . com
Bitubo Race Suspension : Bitubo Suspension may be race-bred and manufactured in Italy , but three years on from establishing its domestic U . S . operation , it is now starting to replicate the race prowess that has seen it become a European performance suspension staple - on the track in America as well as on the street . In the MotoAmerica the dominant RSD Mission Super Hooligan Championships , Team Saddlemen raced with Bitubo in 2024 , scoring back-to-back victories at The Ridge Motorsports Park and WeatherTech Raceway Laguna Seca . The race-prepared Pan America RA1250s used Bitubo Suspension ' s custom EBH and XXZ Race suspension systems to optimize the performance and agility of H-D ADV models . Bitubo EBH shock absorbers are a high-performance FPS ( Full Pressure System ) pressurized cartridge architecture for high efficiency and immediate damping ; www . bitubo . com
BS Battery : In 2024 the French specialist marked 15 years of remarkable growth , with EICMA - showcasing the company ' s new Lithium MAX range , SLA MAX BGZ Series and 20-piece PA01 Eyelet Terminal Connector Jar . Heading into 2025 , BS Battery offers over 400 individual battery solutions , sells to distributors in 80 countries , has 15 racing partners , three subsidiaries , a further three market coordination offices and two production facilities ; www . bs-battery . com
Parts Europe : One of , if not now THE largest single-hub distribution operations in the European powersports market , the additions this year from the Wasserliesch / Trier , Germany based leader have included the Swedish made SKF range of seals and bearings , the German John Doe apparel brand and French AXP Products MX / Enduro motorcycle protection hard parts line . Most recently , Parts Europe became a European distributor for the Vision X , Washington owned Denali brand of LED electronic accessories ; Italian-made Zard exhausts for H-D models and Swedish-made Ohlins suspension products ; www . parts-europe . com
Harley-Davidson : Returning to EICMA following a five-year absence ( in a year that saw Indian Motorcycle abandon its continuous presence of recent years ), 10-days after the expo closed H-D ' s attempts to develop the exclusivity of the brand saw H-D Factory Racing put the performance of its race-prepared 2024 Road Glides on display in a test conducted in conjunction with DORNA and MotoGP at the Circuit of Barcelona-Catalunya ( Montmeló , Barcelona , Spain on November 18 ) - just 24-hours after the 2024 MotoGP season finale . CEO Jochen Zeitz appears to be serious ( at this stage ) about trying to find a formula and deal whereby Harley Baggers can race in Europe and globally in a Bagger World Championship staged at MotoGP rounds . Perhaps he should be focussed at giving his dealers some love ( rather than continuing to treat them like an ATM ) before proselytizing the Bar ' n ' Shield to a price-point mass market demographic for whom he has nothing to offer except T-shirts ; www . harley-davidson . com
24 AMERICAN MOTORCYCLE DEALER - DECEMBER 2024 www . AMDmag . com