EICMA 2024 : The ' Summa Cum Laude ' edition ?
Never known for its modesty ( nor accuracy where attendance numbers are concerned ) ANCMA , the Italian government backed motorcycle trade association that operates the annual EICMA (' Milan Show ') hailed its 110th year , 81st edition in November 2024 as its ' Summa Cum Laude ' Edition . However , EICMA may well be a uniquely popular ( and uniquely Italian ) fan-fest , but the largely regional , greater Milan urban area population from which the attendance is mostly drawn remains a characteristically low-mileage cohort . What ' s more , even after all these years , hundreds of potential and prior exhibitors now appear to regard EICMA as unproven in terms of its effectiveness as a profitable business opportunity . That said , it is still the largest annual motorcycle industry business opportunity in the world . The 600,000- attendance number cited is said to have been some 40,000 up on that seen in 2023 . The organizers are claiming a record volume of vendor and brand space occupied - some 330,000 sq m , or approx 3.55 m . sq ft of indoor and outdoor exhibit and feature space . More than 770 exhibitors were said to be representing 45 countries and presenting 2163 brands . EICMA
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22 AMERICAN MOTORCYCLE DEALER - DECEMBER 2024 www . AMDmag . com