A far cry from your plain porta potty, PolyJohn portable restrooms
can be modified to fit the customer’s needs and branding. That
includes customization down to the color, a feature that will
soon be automated on the new PolyJohn website currently
under construction. This level of service is available because
the company manufactures its own products in-house, meaning
design engineers can collaborate with production and sales.
Using the PANTONE MATCHING SYSTEM®, the pros in
PolyJohn’s purchasing and engineering departments matched the
electric green exactly. Computer-generated mock-ups showed the
WPE team what the finished electric green restrooms would look
like. Turns out, the hue was so bold that the idea for gray units
accented with the electric green on corners and screens was born.
WPE green lit the new concept, and production started
immediately. The entire manufa cturing process was done in
superhero speed—just two weeks from final mock-up to the
delivery of 400 shiny new units. The happy company recently
rolled-out the new look to its distributors and clients across the
Southwest to much praise.
For PolyJohn, serving as the sidekick was a rewarding job well
worth the challenge.
“Our goal is to provide our customers with more than just portable
sanitation solutions—it’s to be a true partner,” said Adams of
PolyJohn’s involvement in the rebrand. “Helping companies like
www.american liqu idwas t e . c om
WPE successfully fulfill their missions is a passion of ours, and
we’d love to team up with other groups in the future.”
Thanks to its rebrand, WPE’s image now more accurately reflects
its corporate personality: bold, dynamic, cutting-edge. Like its
electric green, WPE is determined to stand out and make people
take notice. The company has set the assertive goal of doubling its
size in the next five years.
“WPE has no plans on hanging up its waste-fighting cape
anytime soon,” said Duncan. “Now that we’ve re-energized our
brand, the sky’s the limit.”
Story by Megan Murphey
Nike® is a registered trademark of Nike, Inc. and has not endorsed
WPE or PolyJohn.
PANTONE MATCHING SYSTEM® is a registered trademark
of Pantone LLC.
Resources
For More Information, visit:
? Waste Partners Environmental at
www.wastepartnersenvironmental.com
?
PolyJohn at www.polyjohn.com
N O V E MB E R 2 0 1 3 A ME R I C A N L I Q U I D WA S T E 1 9