American Latino Magazine Food and Beverage Issue | Page 18

La Perlita “A True Love Story” by Gil Valencia B ack in the early 1930’s, Baleriano “Bale” Sanchez, came from Cueneo, Mexico and began his life’s journey into the U.S. which would eventually lead him to Oxnard, California. After working various jobs, including a time at the Oxnard Sugar Beets Factory, he managed to save enough money to start his first of many businesses in downtown Oxnard. The first of these was soon to be known as “La Perla”. It was small “tortilleria” where women would make tortillas by hand and sell them to the public. Soon after he hired a lady who had heard about this little gorilla factory in Oxnard and she relocated there with her small children to work. After seeing that the lady, Maria Luisa Cervantes, was not only a great worker but also trustworthy, he would leave her in charge of the little tortilleria while he would go out to work his other jobs. Eventually the business grew with the help of Maria Louisa, “Luis” as he called her, to the point that he was able to quit his regular job at the sugar beet factory to expand his small operation into a market known as “La Perlita”, after his beloved Maria Louisa. Don’t Forget After joining together as a couple they continued on their life’s journey and struggled together while raising four children, Dolores, Raul, Esperanza and Vicente. They accomplished much with little to no formal education. La Perla Mexican Food was widely known for its delicious Mexican food made by Maria Louisa, including handmade tortillas and pastries. Long after the passing of Baleriano Sanchez, the business eventually closed down with the passing of Maria Louisa Sanchez in 1995 La Perla Mexican Foods not only helped the downtown community, but helped to anchor it for many, many hearts. It also historically set the tone and level for many like minded businesses yet to come. Their greatest legacy aside from their great food products and service to others, were the many “Firsts” they created or established. 1st Mexican Fast Food Business (predecessor to Taco Bell) and all the others that have followed. Not only did they leave this great business legacy, but more importantly, their compassion, kindness and a commitment of service to others. Vendor Space Still Available For Ventura & San Diego Latino Business Expo Show! Call Us For Details: 805-216-1927 SAN DIEGO VENTURA • SANTA BARBARA 18 AMERICAN LATINO MAGAZINE • BRINGING PEOPLE, BUSINESS AND CULTURE TOGETHER LATINOSONLINE.COM LATINOSONLINE.COM BRINGING PEOPLE, BUSINESS AND CULTURE TOGETHER • AMERICAN LATINO MAGAZINE 19