FACT:
700 stations
in 29 states sell E15.
Find the nearest one at
GetEthanol.com
E15 Helps Keep Kwik Trip
Customers Satisfied
“We’re always trying to provide value and options to
our customers, and [E15] is a good opportunity to do
that with our fuel products.” That’s Joel Hirschboeck,
general manager of fuel procurement and marketing
for Kwik Trip, describing the company’s decision
to introduce E15 in its convenience stores. “We’re
trying to add value by having a higher-octane,
lower-cost fuel that the consumer can choose.”
The Wisconsin-based company began the
introduction of E15, branded as Unleaded 88, in
February of this year, and the rollout has been rapid.
“We’re already in almost 200 stores, with the goal
of having the product in as many of our stores as
possible,” Hirschboeck says. “Every new store we
build will offer Unleaded 88.”
With more than 400 locations in Wisconsin,
Iowa, and Minnesota, the company has earned a
reputation for quality and value, and enjoyed steady
expansion since it was founded in 1965. Kwik Trip
has long been a leader in providing innovative
ethanol alternatives to its customers, having
introduced E85 at several stores 20 years ago.
Hirschboeck notes
that the response
to E15 has met
expectations, and
he is optimistic
about the future
of the fuel at Kwik
Trip. “We haven’t
yet put a real
marketing effort behind it,” Hirschboeck states.
“As we get into more stores and a wider footprint,
we’ll expand communication and marketing of the
product to our customers. We anticipate seeing E15
grow as a percentage of our sales.”
“We’re always
trying to provide
value and options
to our customers.”
Every new Kwik Trip store built will offer
E15, branded as Unleaded 88.
FALL 2017
17