Products:
H&M sells high fashion and trendy styles of primarily men women and children’s clothing and accessories as well as: cosmetics, underwear, sportswear, and home.
Sales:
Net income was $630 million in the third quarter, a miss from their prediction by analysts. As a company based in Swedish Kronor, the current strong dollar is having a big impact on the financials since they buy their clothing from china that prices it in dollars. The company itself is not doing poorly, but has suffered its least growth in a quarter in since 2004.
Positioning:
“Fashion and quality at the best price in a sustainable way.” H&M positions itself as the clothing brand that always has the best customer offerings in every market is enters with wide variety for all consumers. They emphasize quality for their prices and being a sustainable choice.
Branding:
H&M stands for Hennes and Mauritz and uses an iconic sleek signature of H&M as its logo. Their big idea is being fashion forward, modern, and good. They focus on having a positive image, and being seen as the sustainable option on all levels.
Advertising:
H&M uses a wide array of advertising channels including traditional mediums television and print, and using digital media including their website, social media and an app. The advertising is clear, recognizable, and very sleek and uses lots of white space and modern looks to present its products. It is style and product oriented and focusing its designs on this.
Press:
H&M Focuses on community outreach and service. The three most recent press stories from H&M all in December, 2015 are about their Design Competition Winner, their foundation which is supporting emergency relieve in Ethiopia, and their presence and support as the Paris climate talks.
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Competitive Environment:
H&M