American Eagle | Page 3

Table of Contents

Agency Personnel......................................3

Problem Overview.....................................4

Competitive Environment......................5-14

Research Findings.....................................15-19

SWOT Analyisis...........................................20

Target Audience.........................................21ab

Objectives.........................................22

Positioning.........................................23

Branding.........................................24-25

Brand Media Strategy .........................................26

Creative Strategy.........................................27

Sample Creative Executions..............................28-30

Research Citations.........................................31

2