Branding
American Eagle New Position
Big Idea and Brand Promise
American Eagle Outfitters is the “All” American clothing brand that represents the diverse style of American fashion with high quality timeless clothing.
Key Idea
Clothing that is high quality inclusive and timeless
Brand Personality
Fun
Timeless
Warm
Current
American
Classic
Inclusive
Quality
Brand Essence
The Go To For Quality Clothing
Brand Attributes
Inclusive
American Style
High Quality
Timeless
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