AMD273 April 2022 Aftermarket Moto Design 273 April 2022 | Page 8

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BRIEFS

Polaris has announced a 165,000 sq ft expansion to take its Wilmington , Ohio PG & A Distribution Center up to 465,000 sq ft ; completion is slated for Spring 2023 . Polaris reported a + 13 % growth in its global PG & A business in Q4 2021 with " growth in all categories and business segments ." Total 2021 PG & A sales exceeded $ 1.5bn .
Founded in 1959 , Elkhart , Indiana based Patrick Industries has completed its acquisition of Arizona based Rockford Corp . and its Rockford Fosgate audio products brand . A marine , recreational vehicle , domestic and industrial building commercial builder products manufacturer , Patrick says its stated aim is to acquire expansion opportunities and strategically grow its " presence in powersports and leisure lifestyle enthusiast aftermarkets ."
Can-Am , Ski-Doo , Sea-Doo , Lynx and Rotax owner BRP has added to its Valcourt , Quebec headquarters R & D facilities with a new design studio at Sophia Antipolis in the South of France . Slated to officially open its doors in December 2022 , BRP says it will " mark another important step towards developing and leveraging its design expertise worldwide ." The focus will include sustainable mobility and leverage its geographical proximity to the " understanding of market dynamics " in Europe .
After a record-setting race career , Andrew Hines has taken a new role in a restructured Vance & Hines , Mission Foods , Suzuki NHRA PSM Team . With Angelle Sampey and Eddie Krawiec set to ride the 4-valve Suzuki Hayabusas , the V & H effort will be headed up by no less than three former NHRA champions - Hines will step up to the role of fulltime Crew Chief for the team .
SEMA has introduced a new program to make it possible for automotive aftermarket parts manufacturers to meet the legal requirement for emissions compliance under the Environmental Protection Agency ' s ( EPA ) Tampering Policy . The program , called SEMA Certified-Emissions ( SC- E ), gives manufacturers the ability to verify that a product meets the EPA ' s " reasonable basis " criteria and is therefore legal for sale in 49 states . www . sema . org
RumbleOn and NADA / J . D . Power have announced a new marketing and referral agreement enabling customers to receive instant cash offers on powersports online at NADAGuides . com .

HardDrive Continues BMR / Veteran Homeless Charity Race Effort Support

Bagger Mayhem Racing , and its parent company BMR Media , LLP , has announced that its 2022 racing effort will include campaigning its Harley- Davidson Street Glide in the MotoAmerica King Of The Baggers series . Backed by multi-year partner sponsor HardDrive , BMR will give a 2022 season debut to its Street Glide at the Daytona round of the MotoAmerica King Of The Baggers series . The team is also fielding a lightweight twins entry in select other events throughout the season . Led by team manager and rider Bryan
As the network of LiveWire availability in the United States evolves in advance of its NYSE flotation , the 74 % Harley owned business has announced the " first LiveWire Experience Center - designed to offer a fully immersive experience centered on the all-electric LiveWire ONE motorcycle ." Opened in what is likely to be very EVfriendly , budget-no-object territory at Malibu on the California coast north of Los Angeles , it is described as being " inspired by the soulful connection of riding LiveWire ONE " and intended to " introduce the electric riding experience to visitors while also creating a community space for LiveWire riders ." Jochen Zeitz , Chairman , President and CEO of Harley-Davidson , said : " California is one of the most established electric vehicle markets in the world and is an ideal location for the first LiveWire Experience Center .
Shields , who will continue to do double duties as rider and manager in the 2022 season , Shields is the owner of Penn Ohio Cycles , a motorcycle sales , service and parts store in Ohio , and has announced that Penn Ohio Cycles will be continuing its sponsorship throughout the 2022 season . Bagger Mayhem Racing and BMR Media , LLP partner Jason Pohuski will introduce the joint effort campaign of " Racing to End Veteran Homelessness " this season . The collaboration ' s launch of its non-profit

Malibu Gets First LiveWire Experience Center

organization , the BMR project will focus on the growing issue of Veteran homelessness . Through its racing efforts , BMR believes the team can bring increased awareness and support to veterans who need help . At Daytona , Bryan was a DNF in the eighth lap in Race 1 . However , he scored a creditable 11th spot in Race 2 in a total time of 12:14.329 minutes , with a best lap time of 2:26.063 minutes , to stand 14th as the teams head to Road Atlanta in April . www . hdtwin . com @ BaggerMayhem
The LiveWire ONE motorcycle is designed for the pursuit of urban adventure and the Malibu area offers superb riding in a variety of environments , both urban and beyond . " The Experience Center at Malibu Village will give both riders and nonriders a chance to engage with the LiveWire brand and ultimately experience the thrill of riding the most desirable electric motorcycle available today ." Created in collaboration with Londonbased designer Steve Lidbury , the interior expresses " cool urban adventure , with polished concrete , engineered wood , perforated steel and detailed textures . The 1,766 sq ft space incorporates a virtual showroom to support live video chats , displays of LiveWire technology and design , a collaborative showcase featuring displays by LiveWire partners , socializing and event space and LiveWire ONE motorcycles available for demo rides ."
8 AFTERMARKET MOTO DESIGN - APRIL 2022 www . AMDchampionship . com