AMD273 April 2022 Aftermarket Moto Design 273 April 2022 | Page 28

THE BRADLEY REPORT

THE BRADLEY REPORT

BMW Motorrad 2021 " Best Sales Results in History "

BMW says it delivered 194,261 motorcycles and scooters to customers worldwide in 2021 for a + 14.8 % unit increase over 2020 ( 169,272 units sold in 2020 ). Europe showed strong sales growth in 2021 - Italy ( 16,034 units /+ 15.2 %), Spain ( 12,616 units /+ 14.4 %) and France ( 19,887 units /+ 13.4 %) " were the most important growth drivers and able to continuously increase their sales figures . In total , 9,100 more vehicles were delivered in Europe , including Germany , than in the previous year . " The Asian market is also continuing to expand - China ( 14 , 309 units /+ 21.4 %) is also one of the strongest growth and volume markets
in Asia with double-digit growth . India continues to develop well , posting growth of 102.5 % and a remarkable 5,191 units ." Germany remains by far the largest single market for BMW Motorrad . With 25,972 units sold , BMW was the most successful motorcycle manufacturer in the German market again in 2021 . The market in the USA also developed very positively for BMW Motorrad in 2021 . " With 16,030 motorcycles and scooters sold ( previous year : 12,135 units ), BMW Motorrad achieved an impressive + 32.1 % growth in the USA . Sales in Brazil are not growing quite as fast , but they are increasing steadily . With 11,150 vehicles sold ( previous year : 10.707 units ) and a
growth of + 4.1 %, the South American market is among the top seven BMW Motorrad markets in 2021 . " Fortunately , the UK ' s exit from the EU had no significant impact on BMW sales with an increase of 26.6 % and sales of 9,263 units in Great Britain / Ireland ( previous year 7,315 units )." A total of over 60,000 units of the two touring enduros R 1250 GS and GS Adventure were delivered to customers in 2021 . Sales of the traditionally strong R Series increased significantly overall . " Thanks to the new top-of-theline R 1250 RT tourer and the four emotional BMW cruisers from the R18 model family , sales figures in the flattwin boxer segment once again grew strongly , accounting for around half of the total 194,261 vehicles sold . " The BMW M 1000 RR was the first true M motorcycle from BMW Motorrad to enter the market in 2021 . With 1,070 units sold and numerous sporting successes on the racetracks of the world , this powerful sports motorbike once again underlines the high innovative strength and passion
K 1600 Grand America
of BMW Motorrad . A clear commitment to the sporty four-cylinder is demonstrated not only by the S 1000 RR and S 1000 XR , but also by the S 1000 R , which was launched in 2021 and which achieved an excellent result with 4,796 units sold following its comprehensive update ." Markus Schramm , Head of BMW Motorrad : " I look forward to 2022 with great confidence as we start the year with what is sure to be the strongest product offering ever . Our four cruiser models from the BMW R 18 model family are entering their first full year of sales together . In addition , in the first few months of 2022 , the market launches of the all-electric BMW CE 04 and our upgraded four superior 6- cylinder models ( K 1600 GT / GTL / B and Grand America ) will generate a further sales drive in the first half of the year ."