AMD273 April 2022 Aftermarket Moto Design 273 April 2022 | Page 16

Parts Unlimited in Three-Year MotoAmerica Sponsorship Deal

Global powersports distributor Parts Unlimited , one of the series ' longest serving sponsors , has signed a new three-year agreement to be an official partner of the 2022 Auto Parts 4 Less MotoAmerica Championship . " Parts Unlimited has been with MotoAmerica since the beginning and they bring a lot to our paddock ," said Lance Bryson , MotoAmerica ' s Director of Sponsorship . " Parts Unlimited is a racing company , so it ' s a natural fit for MotoAmerica . The coming season promises to be a thriller in all our classes and we ' re happy to have Parts Unlimited on board with us again ." " We ' re pleased to be able to continue our partnership with MotoAmerica ," said Hylton Beattie , Parts Unlimited ' s Global Motorsports Director . " We like what MotoAmerica has been

" When Honda Went Dirt Track Racing "

Loomis , California based Motion Pro Inc . is one of the market ' s leading specialty tool , cables and controls vendors . However , as most readers will know , there is more to founder Chris Carter ' s life than business success only . A six-day ISDT gold medal winner , Chris has been a stalwart of " racing on the loose stuff ," and after years in the making , " When Honda Went Dirt Track Racing " is a new book by Gerald Foster that details the complete history of Honda ' s involvement in dirt track racing during the ' 80s and ' 90s . It includes over 500 pages of compelling interviews and first-hand accounts of when Honda entered dirt track racing , leading to its development of the legendary Honda RS750D dirt tracker and triggering the Honda versus Harley rivalry - an iconic chapter in dirt track racing history . The story is told largely in the form of 60 plus interviews with some
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( unfortunately not all ) of the participants , with a large selection of photographs to accompany the copies of period journalism . A premium hardcover edition with dust jacket will be limited to just 1,000 printed copies and is now exclusively available for purchase able to achieve with its series and it only gets better every season . Road racing is important to us and our customers , so working with MotoAmerica is always at the top of our list ."
through Motion Pro .
" We ' re excited to release this exclusive new book ! It has taken years of research with many of the racers and individuals who were around during the era . You will not find a more complete story of Honda ' s history in dirt track racing . Thanks to all my colleagues and contributors who helped tell this story ," said Chris Carter , owner of Motion Pro , Inc . Gerald Foster added : " I would like to thank everyone involved with this book from the bottom of my heart . I ' m truly grateful for the personal time and effort each contributor made . This has been a herculean task over a number of years , and I hope you and motorcycle fans all around the globe will enjoy it ." whenhondawentdirttrackracing . com

Tucker - 100 + City ePower Experience Tour

Tucker Powersports has announced the industry ' s most extensive effort to expose dealers and customers to electric mobility products from its burgeoning ePower portfolio . The Tucker ePower Experience launched in March and will make stops in over 100 cities around the United States offering test rides and product information on five of the program ' s brands . Stops will be at powersports
dealerships and staffed by Tucker reps along with brand ambassadors and representatives from some of the participating companies . Tucker says it will " execute the tour with four event rigs , each one with a full complement of ePower vehicles and point-of-sale information ." Products that will be available to ride are Fantic and Fuell ebikes , Evolve skateboards , Dualtron scooters and UBCO electric adventure vehicle ( EAV ). Safety equipment and riding gear will be provided . Host dealers will be provided with digital assets to help them promote the tour stop at their location . " The Tucker ePower Experience is the easiest way for powersports dealers to understand the opportunity that exists with electric mobility products ," said Jamie Kempinski , Tucker ’ s Director of Business Development . " And experiencing the products will help each dealer determine what products may be a great match for their own business plan ." Each of the rigs will function in a designated region . The Southwest , Northwest and Southeast legs kicked off in Las Vegas , Portland and Jacksonville , Florida . The Northeast route started in Windham , NH . A full , and expanding , schedule of tour stops is available on the ePower page of the Tucker website . Dealers interested in hosting the Tucker ePower Experience should contact their Tucker representative .
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