AMD273 April 2022 Aftermarket Moto Design 273 April 2022 | Page 12

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NEWS

BRIEFS

Investcorp ( the Bahrain Sovereign Investment fund / BIC ), who bought Dainese from founder Lino Dainese in 2014 ( for € 130m ), has judged that the time is right to do what most private equity investors do with their acquisitions sooner or later - take the profit and " flip the asset ." In a deal said to be worth some € 630m ($ 692m ) including debt , the new owner is Washington D . C . headquartered private equity investor The Carlyle Group ( CG . O ). During its ownership , Investcorp says it more than doubled Dainese ' s sales to € 250m euro and expanded core earnings ( EBITDA ) at a double-digit rate annually . Lino Dainese is credited with many firsts , not least the back protector , knee sliders and the wearable air bag . He diversified his business by adding the legendary 1947 founded Italian AGV helmet brand in 2007 .
Performance Brokerage Services ( PBS ) reports the sale of Four Corners H-D and Four Corners Powersports of Farmington , New Mexico , by owners Tom McCreery and Gary Almond to Joe Washburn and Pete Tabor . Originally founded in 1963 as Desert Sports , McCreery and Almond themselves acquired the businesses in 2002 and these days sell for H-D and Polaris from a state-of-the-art downtown Main Street purposebuilt facility . Retirement beckons for the former owners - McCreery additionally recently sold his Salem , Or . dealership . Former telecomms professionals out of Denver , in 2015 Washburn and Tabor bought Fun Center Cycles - a motorcycle , off-road and PWC store . These days they have two such outlets in Colorado . Reflecting the ongoing ' churn ' in the powersports industry , especially among H-D store owners , PBS has advised on the sale of over 250 dealerships of all kinds in the past five years - 72 in 2021 alone .
SEMA reports that U . S . Representative Bobby Rush ( D-Ill .) has introduced the ' Right to Equitable and Professional Auto Industry Repair ' Act ( REPAIR Act ). " This crucial Federal legislation is introduced to provide consumers rights to their vehicle ' s data and safeguard a free and fair repair market ." The move is applauded by SEMA plus The Automotive Aftermarket Suppliers Association ( AASA ), Auto Care Association and CAR ( Consumer Access to Repair ) Coalition . " The legislation will ensure the preservation of consumer choice , a fair marketplace , and the continued safe operation of the nation ' s 288 million registered passenger and commercial motor vehicles , 70 % of which are maintained by independent repair facilities ." www . sema . org

IMS Outdoors Drops Custom Shows

The second annual season of the Progressive IMS Outdoors tour series will visit eight cities across the U . S ., " bringing more opportunities for attendees to engage with powersports culture ." Produced with Progressive Insurance as the title sponsor , for the 13th consecutive year , the eight-city series will revisit three markets that hosted the indoor version of the International Motorcycle Shows ( Colorado , Arizona and New York ) and return to five markets that IMS Outdoors visited in 2021 ( Chicago , Pennsylvania , Atlanta and Northern and Southern California ). " The experience-focused events will bring back the popular two-wheel and four-wheel demo programs , eBikes , shopping , custom and vintage bikes and music , while also offering more chances for enthusiasts to engage with brands and their riding community , from ride-ins and races to speakers and charitable efforts ." Organizer Informa says that 2021 saw more than 35,000 motorcycle demo rides taken across the eight-city tour , with nearly half , 44 %, of attendees new to riding or being prospective riders . The introduction of SxS and
Parts Unlimited is to partner with Royal Enfield ' s 2022 ' Build . Train . Race . ( BTR ) programs in AFT and MotoAmerica . The distributor will continue its " We Support The Sport " philosophy by digging deep into its race budgets to provide a parts and gear allotment totaling over $ 100,000 . Each BTR program participant will receive a credit to order parts needed in order to build their Royal Enfield INT 650 and Continental GT 650 motorcycles into proper race machines . On top of this generous stipend , Parts Unlimited is going a step further and providing all of the participants with Alpinestars boots and gloves . " The Build . Train . Race . programs have both grown in size and attention since we started in 2019 ," said Breeann Poland , Marketing and Communications Lead at Royal Enfield Americas . " The level of resources needed to run these programs and for participants to build their motorcycles is more than what we alone can provide . " Parts Unlimited took notice of the
eBike demos were well received and indicated the community ' s growing interest in adjacent products . Influenced by IMS ' award-winning ' Discover The Ride ' program , three different programs put more than 1,600 adults and teens on a motorcycle for the first time . Nearly 1,700 kids rode two-wheeled balance and battery-operated bikes with Strider , Harley-Davidson and Husqvarna . " The launch of IMS Outdoors was an exciting challenge that armed us with learnings we look forward to applying on the 2022 tour , including an expansion of the highly successful demo program , growing our electric footprint , and adding more experience-focused offerings ," said Tracy Harris , SVP of Progressive IMS Outdoors . " The powersports industry is amid a transformative period in time as new brands emerge , such as bespoke and electric companies , and we welcome
growth and popularity of BTR and stepped up with a big partnership . Its added support will not only help cover costs , but will allow the creativity and talent of the BTR women to truly shine in 2022 . We couldn ' t be happier to have them on board ; this is going to be an incredible season ." Paul Langley , Chairman of LeMans Corporation , the parent company of Parts Unlimited , said : " We ' ve had our eye on the Royal Enfield ' Build . Train . Race .' programs for some time now and are very impressed with the progress and popularity they ' ve seen an all-new generation of riders . We are so proud to cater our event to the changing needs of the industry and reunite everyone from new riders and kids to life-long enthusiasts ." However , J & P Cycles has decided not to renew its annual sponsorship of the Ultimate Builder Custom Bike Show series . Additionally , industry veteran Bob Kay has decided to retire from organizing the UBCBS series - whilst AMD awaits formal confirmation , our understanding is that organizer Informa is opting to drop the series altogether . www . motorcycleshows . com www . informa . com
IMS 2022 SCHEDULE
Colorado , June 17-19 Chicago , June 24-26 Pennsylvania , September 16-18 New York , September 23-25 Atlanta , September 30-October 2 Northern California , October 21-23 Arizona , October 28-30 Southern California , November 4-6

Parts Unlimited backing Royal Enfield ' Build . Train . Race .' Program

in both American Flat Track and MotoAmerica . " The innovative concept is truly inspiring and reaches audiences that are very important to the powersports industry : women and amateur racers . Parts Unlimited is excited at the prospect of getting behind these inspiring participants and watching them develop on the track throughout the season . It ' s a great opportunity to welcome new motorcyclists and show them the fun and passion of racing and that they , too , can aspire to get out on the track ."
12 AFTERMARKET MOTO DESIGN - APRIL 2022 www . AMDchampionship . com