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THE LEADING BUSINESS MAGAZINE FOR THE INTERNATIONAL CUSTOM MOTORCYCLE AND PARTS INDUSTRY
Polaris - Six Steps to Heaven
No self-respecting corporation is complete these days without its strategic plan and five-year targets , and powersports industry market leader Polaris took the opportunity of a recent Las Vegas ' Analyst and Investor Day ' to outline its " six strategic objectives " …
Long-term growth and profitability are at the heart of Polaris Industries ' six strategic objectives that are " focused on delivering a sustained competitive advantage as the global leader in powersports ." Its long-term strategy for " achieving accelerated growth , driving profitability and expanding its customer base " is wrapped in a sixstep mantra , with Polaris Inc . CEO Mike Speetzen quoted as saying : " We see a clear opportunity to profitably grow Polaris , demonstrating to new customers how powersports fit into their lives and connecting with current riders who already love our products - while executing on our plans to innovate with new category-defining products , expand margins and return capital to shareholders . " We have the best team in powersports and are well-positioned to execute on our strategy , continuing to set the bar for our industry while delivering long-term value for our customers and shareholders ." The six strategic objectives revolve around … Best Customer Experience : " Providing our current and future customers with the best possible overall experience , fueling and creating new ways to help people
Polaris CEO Mike Speetzen
experience the outdoors to the fullest . " This includes dealer interactions for service and delivery as well as trusted products and services . We are also expanding our new business models like Adventures and Adventures Select that encourage more diverse groups of people to experience the outdoors ." Inspirational Brands : " We will bring to life brands our owners are proud to be associated with , and excited to showcase and share with friends and family . Brands that continue to be viewed as authentic , unique , engaging , and just fun to experience and that support our Think Outside mindset . Rider-Driven Innovation : " We listen and learn directly from our customers to deliver high-quality products , experiences and services that matter most to them . While innovation has been part of our DNA from the beginning , our electrification and connected vehicle initiatives represent an incredible opportunity to exceed customers ' expectations in powersports , and the recent launch of the Ranger XP Kinetic is the first example of how we plan to lead in these areas ." Agile and Efficient Operations : " As the global leader in powersports , we take advantage of our global scale as well as lean operations and talented people to deliver the most responsive , customer-centric service levels in powersports ." Best Team , Best Culture :" Our team and culture are what makes achieving our goals possible . We focus on hiring , developing and retaining the best
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APR 2022
ISSUE # 273
THE BRADLEY REPORT
PAGES 26-28
Tucker Partners with Erik Buell
KING OF THE BAGGERS 2022
INDIAN PURSUIT
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XP ZERO
XP ZERO - " Roadcraft for an alternative future " by Hugo Eccles ( UMC ), see pages 31-33 ...