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BRIEFS
The name of the Belgium based manufacturer formerly known as Bullit Motorcycles has been changed . The owners decided that a new , futurefacing corporate identity was required , one that feels more contemporary to take them in new directions and into new markets . The answer ? Say hello to Bluroc Motorcycles . At present , the retro modern brand specializes in small displacement Naked style and Scrambler models , selling mostly in the UK , Netherlands , France , Germany , Belgium and Portugal .
The People ' s Republic of Montana has become the latest U . S . state to legalize Lane Splitting ( Lane Filtering ). The practice is restricted to passing stationary or slow moving traffic at 20 mph - in the same direction of travel . Montana is the third state to legalize the practise after California and Utah .
Canadian electric snowmobile and PWC manufacturer Taiga has added former Arctic Cat , John Deere , ODG / ARGO , Hayes and Case / CNH executive Doug Braswell as its new VP of Electrification Operations . The company has also announced the departure of COO Bernard Leblanc , and further expansion at its Shawinigan , Québec production facility .
Two high-profile Southern California Harley dealerships have been sold to Rami Yanni and Wise Auto Group , continuing a series of acquisitions for Wise . Orange County H-D in Irvine and Coronado Beach H-D were both owned by veteran H-D dealership owner Mark Smith , but they now become a part of the growing Wise Auto Group family . In June it was announced that Yanni and Wise were purchasing Victorville H-D . The group also owns Death Valley H-D , H-D of Yuba City , Redwood H-D in Eureka , California and Reno H-D , plus 14 automotive dealerships in total .
Indian eFTR
Just as Harley-Davidson looks set to dump its Stacyc mini eBike experiment , Indian Motorcycle has partnered with stand-on scooter and balance bike brand Razor for the eFTR Jr - an electric mini replica of the championship-winning FTR750 Flat Tracker - to provide " an approachable , affordable and safe way to ' Share the Love of Riding ' with aspiring young riders ." Manufactured for Indian by Razor USA , it it features two ride modes ( low and high ), a seat height of 23.5 inches and a maximum weight of 175 pounds . The eFTR Jr can accommodate riders of eight years and older when in low mode , and 13 and over in high mode .
The Irvine , California based Motorcycle Industry Council ( MIC ) has added to is range of ' Ride With Us ' new rider resources with a social media content package to allow dealers to leverage their social media channels to promote and engage with current and potential new customers . " A core principle of ' Ride With Us ' is connecting directly with riders and potential riders , and social media is a great tool to do just that ," said Cinnamon Kernes , vice president of market expansion at the MIC . " It ' s also an easy way to welcome new riders to our world of two- and threewheeling , and it can help them feel a sense of community , which will keep them riding ." This playbook is geared toward dealers
The bike ' s telescopic front forks and mono-shock rear suspension " provide a smooth , comfortable ride , while the bike ' s rugged steel frame provides a durable structure for beginning riders ." It also features dual-disc
who are managing social media on their own and / or need content ideas and tips to effectively manage social channels , especially on Instagram and Facebook . MIC members can find the playbook on the MIC website under the Resources tab , or by clicking here and logging in : Social Content Playbook ( mic . org ). " This playbook is another component of ' Ride With Us ', the powersports industry ' s market expansion program . This multi-faceted initiative works to inspire people to try riding ; helps them explore different types of vehicles and training and riding opportunities ; engages them with dealers and other riders ; and helps them integrate riding into their lives ." brakes no less ! The eFTR Jr ' s 36 volt rechargeable battery will run for a claimed 140 minutes in low mode at 10 mph and 65 minutes in high mode at 15 mph . www . IndianMotorcycle . com
MIC ' Ride With Us ' Social Content Playbook for Dealers
This summer , the MIC announced a new 45-minute experience for people who have never ridden a motorcycle before - the ' Ride With Us ' Moto Intro . All the gear and bikes are provided , and Motorcycle Safety Foundation RiderCoaches guide new riders through basic motorcycle controls , helping them experience their first ride in a closed , controlled environment . The MIC brought the free ' Ride With Us ' Moto Intro experience to five locations this summer , including Comoto ' s Get On ! Moto Fest at the Texas Motor Speedway , several of the Progressive IMS Outdoors shows and to Overland Expo East and West . The rider journey then continues online at RideWithUs . com with information and resources on the next steps and rider education and training , including where to find an MSF Basic RiderCourse .
10 AFTERMARKET MOTO DESIGN - NOVEMBER 2021 www . AMDchampionship . com