AMD267 October 2021 Aftermarket Moto Design | Page 59

However , the latest turn of the page is the July announcement of the R 18 ' Transcontinental ' and R 18 ' B ' - is it just me or is the ' Transcontinental ' Touring brand Munich ' s revenge dig in the ribs for Milwaukee ' s ' Pan America ' ADV brand ? Billed as a " Grand American Tourer for luxurious traveling " and as a " Bagger for cool American highway cruising " that " combine the thrilling power of the ' Big Boxer ' with a classic chassis concept based on historical models , exclusive equipment and

a stylish design ," the pitch is that the R 18 Transcontinental is " ideal for traveling and longdistance rides in American riding style - both for riding solo and with a pillion and luggage ." The R 18 ' B ', on the other hand , is designed as a " rider ' s machine " delivering " emotional driving pleasure and ideal for cool touring and cruising ." So , the stage is set . For a soap opera that features a battle between an American manufacturer , led by a German , that is going after the core ADV market of a German manufacturer , the foundations for whose program to go after the American manufacturer ' s core Touring and Cruiser market was initially set in motion by an American designer ( with help from a Swedish designer who skipped bail to work for the American Manufacturer ' s principal domestic rival ). Confused ? You will be !

R 18 Transcontinental www . AMDchampionship . com AFTERMARKET MOTO DESIGN - OCTOBER 2021 59