AMD267 October 2021 Aftermarket Moto Design

OCT 2021


30th ! YEAR


Tucker Powersports to Acquire Kuryakyn as In-House Brand

Tucker Powersports of Fort Worth , Texas - " a leading distributor of powersports products for motorcycles , ATV / UTVs , snowmobiles , personal watercraft as well as a range of electric bikes and scooters " - is to acquire Somerset , Wisconsin based Kuryakyn Holdings LLC . " Tucker will incorporate the Kuryakyn product offering and product development into the Tucker organization this year . The acquisition will move Kuryakyn into the Tucker organization , rather than Kuryakyn operating as a separate business unit . All Kuryakyn operations , assets and R & D programs will move to Tucker ' s headquarters ." Tucker President and CEO Marc McAllister is quoted as saying that " this is a tremendous move for Tucker , for the Kuryakyn brand and for the dealers we serve . " Kuryakyn ' s industry-leading products will continue to be available to dealers and customers while Tucker becomes an even stronger supplier to dealers not only in custom , cruiser and touring , but new market segments as well ." The September 7 statement from Tucker went on to say that " Kuryakyn is one of the nation ' s leading developers and retailers of motorcycle accessories for the V-twin , cruiser and touring motorcycle rider . The brand ' s newest products include a range of audio speakers for on and off-road

a tremendous move for Tucker

use , LED lighting and motorcycle luggage . Founded nearly 30 years ago [ by former Drag Specialties owner Tom Rudd ], the company quickly became known for a range of chrome and custom accessories for motorcycles . " Tucker leadership expects the transition will be complete by the end of the calendar year . Some of Kuryakyn ' s Somerset , Wisconsin employees will have an opportunity to join the Tucker staff in Fort Worth , Texas . Many of those moves will take place in the next 30 days . Kuryakyn ' s R & D department and equipment will move shortly thereafter ." Kuryakyn was one of the brands owned by the Monomoy Capital Partners , Contrarian Capital Management and Assured Investment Management ( formerly Blue Mountain Capital Management ) private equity consortium that rescued the Motorsport Aftermarket Group ( MAG ) from its insolvency filing in late 2018 . MAG itself had been bought by Indianapolis based Tucker Rocky owner Lacy Diversified Industries ( LDI ) in 2014 and " merged " with Tucker ( as they are now known ) to form a ' Metal to Motorcycle ' business structure that could , in effect , self-distribute its products alongside third party brands . Burdened by huge debt and compromised by ongoing market decline , LDI placed MAG , including Tucker and Kuryakyn , into insolvency with the private equity consortium taking ownership in a ' Pre-Pack ' administration process . By the beginning of 2019 , however , MAG CEO Hugh Charvat
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OCT 2021

ISSUE # 267


' Sit back and enjoy the battle ' - as Harley sets out to invade BMW ' s ADV space , so too BMW is stepping up its play for a slice of Harley ' s core market ... see pages 56-59