Dave Kelly secured co-runner-up with a custom-built Pan Shovel .
Andrew Harris secured co-runner-up with a 2018 Sur Ron Lightbee . The all-electric onand off-road Supermoto features regenerative breaking and a complete lighting system including ambient RGB underglow .
shopping opportunities . All that said , the mission that Informa has fallen back on is the proverbial ' mission to inform ', and in terms of letting recent and potential riders get to grips with the core product , the bikes themselves , then they may well have closed the gap with the MIC and its AIMExpo ( which is now 100 % ' trade ' focused ) and added another voice to the unified hymn sheet the industry needs to be singing from . The OE support appears to have been pretty good , though there were some obvious absentees - the BWM , Triumph , Ducati and Honda factory involvement , to shout out four of the non-believers - and idiosyncrasies abounded elsewhere . Harley was there , giving the LiveWire One a debut ( there were some Serial 1
E-bicycles in evidence too ), and whilst there were four or five examples of the new Sportster S in evidence , Harley was not offering test rides on them . That said , by all accounts , one of the longest lines to book test ride time slots on was for the Pan America . Most of the other ' Usual Suspects ' were ' working it ', including Indian Motorcycle , but at what was a relatively small event in real estate terms ( in the Pit Lane area of the Sonoma Raceway ), there appears to have been less in evidence from the four-wheel side of the powersports industry than the organizers were originally pimping there would be . This was the 11th annual UBCBS and J & P Cycles ' ongoing involvement , indeed any involvement and backing from Revzilla and Cycle Gear too ( all
Joe Stoesser won the People ' s Choice award with a 1994 Harley-Davidson FXR . The custom , known as The Team Dream , is a perfect example of the last of the FXR . The motorcycle was built in a one-car garage in San Francisco , features a nickel-plated frame , one-off swingarm , candy paint and a few hundred hours of hand engravings . three share the same ownership ), is valuable equity for the organizers . The co-promotional and leverage opportunities between Informa and Comoto are immense , and it is to be hoped that the organizers " get that " and are " playing nice ." Close cooperation between event organizers and ' stakeholders ' and the deep and detailed understanding of mutual interests that should come with that are critical at this critical moment in the evolution of the market . The industry needs to capitalize on the growth that is being seen at this time , to build on it and take the public ' s enthusiasm for our market ' s products and lifestyle choices to another level . Failure to ' seize the moment ' would be criminal . The need for a physical showcase in the United States is unanswerable , so it is time for partners , including our OEMs , to be just exactly that and to calibrate their partnerships by how well their collaborators do from the relationships that are there to be forged , not measure their own success by how little they leave on the table . The adversarial model of years , of decades past , needs to be consigned to that past - it is not our friend . If we are to move forward , everyone involved in an enterprise like IMS Outdoors needs to prosper if the rebooted concept can look forward to another 40 successful years . This is the 11th annual series for the J & P Cycles Ultimate Builder Custom Bike Show ( UBCBS ), and with precious few opportunities for customizers to show
the fruits of their efforts recently , but with plenty of time to hone concepts and execution , the results of this 2021 nine-city series should be among the best yet . UBCBS has a rich history as the largest motorcycle builder competition in the United States , featuring hundreds of motorcycles and offering the chance to win tens of thousands in cash and prizes . Custom bike show mastermind , V-twin industry guru and UBCBS Director Bob Kay says : " We designed the competition to spotlight professional and amateur builders alike , attracting world-class builders to showcase their rolling works of art at each stop along the tour . " Not only do the participants receive well-deserved recognition , but the custom motorcycles on display provide event attendees the opportunity to engage with some of the finest customs across the US ." Each stop along the tour holds a competition at the event comprised of three classes - Custom Street Class , Custom Classic Class and Freestyle Class - and the People ' s Choice Award . Winners from each category are entered into the championship round held in Atlanta [ October 29 - 31 ], competing for the grand prize and renowned ' King of Builders ' title . " Congratulations to the winners in Sonoma - this year ' s bunch is truly a remarkable group of builders , with each bike telling a unique story . We are still accepting applications for the upcoming cities and welcome all creatives and builders to be a part of the fun ," continued Kay .
30 AFTERMARKET MOTO DESIGN - SEPTEMBER 2021 www . AMDchampionship . com