AMD266 September 2021 Aftermarket Moto Design 266 September 2021 | Page 26

THE BRADLEY REPORT

THE BRADLEY REPORT

PIERER Mobility - KTM , Husqvarna , GasGas

Following the announcement of record growth for the first quarter of 2021 , provisional results released by PIERER Mobility AG , the KTM , Husqvarna and GasGas parent company , says it has doubled its sales in the first half of 2021 with 176,045 units sold - a + 95 % increase over the Covid impacted 90,331 units sold in the first half of 2020 . Additionally , the group sold some 53,378 e-bicycles and non-e-bicycles , a + 25 % increase over the same period last year , of which 39,603 were R RAYMON , HUSQVARNA and GASGAS branded e-bikes . Europe recorded 73 , 224 motorcycles sold (+ 76 % over the same period of the previous year ). Growth was particularly strong in North America , where 30,419 motorcycles were sold in the first six months of 2021 - this corresponds to an increase of + 160 % compared to the first half of 2020 . A similar trend was seen in Australia / New Zealand , with a + 25 % increase for a total of 7,842 units sold . Despite the ongoing difficult conditions related to the COVID-19 pandemic , sales in India increased by + 52 % to 30,561 motorcycles ( previous year : 20,160 ). Compared to June 30 , 2020 , the PIERER Mobility Group has increased its headcount by around 500 people to approximately 4,900 and continues looking for new employees in various areas . As part of its apprenticeship offensive , 70 more apprentices will start their education in this year . In total , the group is educating around 200 apprentices . In additional business news , PIERER Mobility AG has established a joint venture in Bulgaria with Maxcom
Ltd for e-bike production in Bulgaria . The move will expand Pierer ' s bicycle and e-bike production capacity in Europe . The venture is a 50 / 50 deal with an investment of € 40m and will see a " state-of-the-art e-bike production facility built on an area of 130,000 m ² ( approx . 1.4m sq ft ). International suppliers are also given the opportunity to set up production facilities on site . Commissioning is planned for the second half of 2023 . The annual production capacity is around 350,000 pieces ". Maxcom is one of the largest bicycle manufacturers in Eastern Europe and a member of the MAXEUROPE group in Bulgaria - they already produce the R RAYMON brand and some Husqvarna e-bicycles for Pierer E-Bikes GmbH . Meanwhile , the Byzantine evolution of the share ownership structure of PIERER Mobility AG and its owners and holding company Pierer Industrie AG and PTW Holding AG that has evolved ever since Bajaj Auto Ltd . ( India ) took a major ownership stake in KTM is finally to be simplified . Allegedly . An agreement in principle had been reached with Bajaj Auto Ltd . and its wholly owned subsidiary Bajaj Auto

BMW - Best Ever Half-Year

In the second quarter of 2021 ( April - June inclusive ) BMW delivered 65,018 motorcycles and scooters to customers worldwide , which was + 55.1 % over the COVID-hit year-ago period . For the first six months of this year , it delivered 107,610 motorcycles and scooters worldwide (+ 40.3 %) - its best ever sales result for a first half-year , building on the all-time highs seen in Q1 . The company said that " this success relies on a strong product offering with a wide range of different models , including no fewer than eight new models released onto the market in the first six months of this year ."
International Holdings BV ( Netherlands , " BAIHBV "), to place BAIHBV ' s 46.5 % stake in KTM AG into PIERER Mobility AG . As a next step , Pierer and Bajaj will now initiate competition and takeover law consultations with the relevant authorities as well as the necessary valuations . PIERER Mobility AG , for its part , will go ahead with preparations under capital market law . " Depending on the outcome of the valuation process , the opinion of the Austrian Takeover Commission and the transaction negotiations as well as the clearance by the competition authorities , PIERER Mobility AG will carry out a capital increase through contribution in kind from the existing authorized capital of the company under exclusion of subscription rights by up to 50 % of the existing share capital ." [ In other words - " we are sorry our shareholding structure is such a mess , but we are now going to try to sort it out , honest ".] After completion of the transaction , the shareholding of PIERER Mobility AG in the operating KTM AG division will increase from currently about 51.7 % to about 98.2 %. The Pierer Group will continue to maintain sole control over PIERER Mobility AG .
BMW has agreed a long-term partnership with iconic British sound pioneer Marshall to take its motorcycle sound systems to " new heights ."

Ducati

For the first six months of 2021 , Ducati says it " delivered 34,485 motorcycles to enthusiasts " for an increase of + 43 % over 2020 and , more importantly , + 9 % over the same period of 2019 . " The order portfolio ( motorcycles to be delivered ) is the highest ever recorded by the company at the end of the first half ," says Francesco Milicia , VP Global Sales Director for Ducati , " with + 63 % compared to the same period in 2020 and a growth of + 284 % compared to 2019 . " June confirmed the positive trend that began with the excellent second half of 2020 and with the significant growth in the first quarter of this year . Despite the great complexity seen in the supply and transport sectors ,
Francesco Milicia , VP Global Sales Director : " June confirmed the positive trend that began with the excellent second half of 2020 and with the significant growth in the first quarter of this year ."
Ducati recorded truly significant growth , exceeding pre-Covid values by almost 10 %. The excellent order portfolio demonstrates the fact that enthusiasts are appreciating the 2021 range and the family of Ducatisti is expanding ever more ." Growth was led by Australia (+ 82 %), Italy (+ 55 %), which remains its top market with 6,071 motorcycles , Japan (+ 53 %) and North America (+ 51 %). The bestselling bikes were the Multistrada V4 , the Scrambler 800 and the Streetfighter V4 , with excellent numbers for the new Monster too - it arrived in dealerships in April . Ducati sells through 769 dealers in over 90 countries around the world . " The new Diavel 1260 S ' Black and Steel ', which draws inspiration from the ' Materic ' concept presented at Design Week in Milan , and the Hypermotard 950 SP , in the new dynamic livery that recalls the racing world , have just arrived in Ducati dealers ."
26 AFTERMARKET MOTO DESIGN - SEPTEMBER 2021 www . AMDchampionship . com