Sources : AMD , IDN , FT , Reuters , PSB , MPN , BDN , MCN , AP , Bloomberg , MSNW , Electrek , electricmotorcycles . news , RideApart . com , Motor1 . com , Cycle World , motorbikewriter . com

PSB reports that Steve and Anne Deli of American Road Group ( ARG ), have acquired Wildcat Harley-Davidson in London , Kentucky , from previous owner Scott Maddux - taking their network to six locations . The name will be retained . Existing ARG stores include White Mountain H-D ( North Conway , NH ); Laconia H-D ( Meredith , NH ); Orlando H-D ( South , Kissimmee , FL ); East Orlando and Orlando H-D Historic Factory ( Orlando , FL ). Steve Deli , ARG CEO , led the recapitalization and then IPO of Harley in the 1980s when he was an investment banker for Dean Witter Reynolds . He is credited by Harley by being among Harley ' s " saviors " and is featured at the H-D Museum in Milwaukee . He also started H-DFS before becoming a ' mega-dealer ' - he and his wife started ARG in 2000 . Anne Deli grew up in Milwaukee , next door to Bill Harley , and was an influential VP and Head of Global Marketing at the Motor Company , credited with doing much to set the foundations of the post AMF and near death experience brand values that served Harley so well .

In the United States , the U . S . Court of Federal Appeals for the District of Columbia ( Washington D . C .) has struck down an Environmental Protection Agency ( EPA ) ruling allowing year-round E15 fuel sales on the basis that the 2019 EPA rule " overstepped congressional authority ." The rule allowed for the sale of a 15 % ethanol gasoline blend during the summer months but concluded that the Trump-era waiver fell out of the administration ' s legal jurisdiction . The lawsuit was brought by the AMA and other stakeholders . The AMA opposes further expansion of E15 fuel in the marketplace , as none of the estimated 22 million motorcycles and all-terrain vehicles in use in the United States are approved by the EPA to operate on ethanol blends higher than 10 %. Using higher ethanol blends in those vehicles is illegal and may cause engine and fuel system damage and void the manufacturer ' s warranty .

Former Tucker Rocky , Biker ' s Choice and Tucker Powersports executive Steve Reed has joined Mentor , Ohio based Race Winning Brands ( RWB ) as Wiseco Brand Manager . Marking its 80th anniversary this year , Wiseco Performance Products is noted for its pistons and related components , and in the V-twin context especially for its ' Go-To ' big bore kits .

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Jason Momoa Apparel Partnership

It looks like riding buddies Jochen Zeitz and Bill Davidson , Director of the H-D Museum in Milwaukee , are embarked on a master plan to boost the revenue stream that the museum generates . Following the announcement of the new ' Garage ' facility and a reboot for the museum based Labor Day weekend Rally , Harley has announced an apparel collaboration with current ' Influencer-in-Chief ' Jason Momoa . The Museum X Jason Momoa Collection is a curated assortment designed in partnership with Momoa , blending his passion for the Harley- Davidson brand and aloha spirit . Described by Harley as a " vintageinspired

collection " that features " iconic designs and styling that tie back to H-D ' s lineage while paying tribute to Jason ' s Polynesian heritage . Every piece tells a different story and captures the spirit of the open road ." The American made collection includes 16 various men ' s apparel and accessory styles , including vintageinspired racing jerseys , aloha shirts , a casual leather jacket , vintage tees and custom-printed bandanas . Due to the limited production of this collection , it is being sold exclusively through the H-D Museum , and according to Harley , the new line will likely have sold out by the time you are reading this !

" Let ' s Ride Challenge "

Timed to include Sturgis and the primary summer motorcycle rally and vacation season , Harley ' s second sweepstake of the year is designed to " celebrate the open road " and " unlock prizes as miles are ridden and tracked via the H-D . com app ." The " Let ' s Ride Challenge encourages riders to rack up miles and unlock bigger prizes as each milestone is

reached ," said Theo Keetell , VP Marketing . The promotion runs From July 23 through September 30 , for riders in the U . S . and Canada - but remember , that great big Bar ' n Shield in the sky is a watchin ' ya !

H-D1 Marketplace

Described as the " ultimate destination for pre-owned Harley-Davidson motorcycles in North America ," Harley ' s new H-D1 Marketplace appears to be an integral part of the new production and pricing policy being driven by Project Hardwire . H-D1 Marketplace will provide consumers with " the most comprehensive opportunity to search , experience , sell and purchase preowned Harley-Davidson motorcycles across North America . Backed by the strength and scale of our dealer network and enhanced by the Harley-Davidson Certified program for extra peace of mind , H-D1 Marketplace will facilitate a seamless purchase experience .

" This is the first step towards our ambitious transformation of H-D . com into the leading online destination for everything Harley-Davidson ," said Zeitz . " The H-D1 Marketplace platform will connect our customers , community and our strong dealer network with the goal to become the largest marketplace for pre-owned Harley-Davidson motorcycles in the United States ."

" The launch of H-D1 Marketplace is the first step towards our ambitious transformation of H-D . com into the leading online destination for everything Harley-Davidson ," said Zeitz .

Launching first in USA , H-D1 Marketplace will " start with the entire selection of pre-owned Harley-Davidson motorcycles from our participating dealer network , that will be available for our customers to browse and customize online . Powered by H-D Financial Services , customers will have access to innovative , industry-leading financing solutions , to make purchasing even easier ." Through the ' Sell My Bike ' feature , customers will also be able to sell their motorcycles directly into the Harley-Davidson dealer network . " H-D1 Marketplace also fulfills our Hardwire objective to include riders of pre-owned Harley-Davidsons as an important part of the H-D customer base , recognizing their unique perspectives and contributions to the brand ." The H-D1 Marketplace will highlight motorcycles offered through the recently introduced and growing Harley-Davidson Certified program . All H-D Certified pre-owned motorcycles have been subjected to a comprehensive 110-point qualityassurance

inspection by certified Harley-Davidson technicians , are sold with a 12-month factory-backed limited warranty on the engine and transmission and benefit from new motorcycle finance rates and terms . H-D1 Marketplace launches in North America with the pre-owned inventories of all qualifying Harley- Davidson dealers .