Sources : AMD , IDN , FT , Reuters , PSB , MPN , BDN , MCN , AP , Bloomberg , MSNW , Electrek , electricmotorcycles . news , RideApart . com , Motor1 . com , Cycle World , motorbikewriter . com |
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<<< Continued from page 8 motorcycles as well as exit unprofitable markets . Total operating income of $ 280m was significantly ahead of 2020 and 9 % ahead of 2019 , with growth across both of our reported segments . " The Motorcycles and Related Products segment delivered $ 186m of operating income , which is $ 307m better than 2020 and 3 % better than 2019 . Even though the quarter had 12,000 fewer units than 2019 , we benefited from improved motorcycle unit mix , significantly lower sales incentives as we focused on building desirability , and a reduced cost structure behind our Rewire actions ." For the H1 period , total revenue of $ 3bn was 37 % ahead of 2020 and 2 % behind year-to-date 2019 . " Again , the decline versus 2019 was primarily driven by the actions taken as part of Rewire to prune the portfolio and partially offset by increased volume driven by the shift in model year launch timing and improved unit mix . Total operating income of $ 627m was $ 635m ahead of 2020 and 48 %
' essentially , we are selling everything we make ' ahead of 2019 . " This strong growth versus 2019 was driven by the Rewire actions noted as part of our Q2 performance , including favorable mix , lower sales incentives and reduced operating expense . The shift in timing of the model year launch had a positive impact as well . " North America Q2 retail sales were up about 5 % over Q2 2019 . Growth over 2019 was driven primarily by improved sales in our core segments , Touring and large Cruisers . In our international markets , COVID continued to have an impact , with many key countries in various states of lockdown and reopening throughout the quarter . We also experienced a continuation of the logistics challenges noted in Q1 , which resulted in longer ship times to key ports . EMEA sales recovered after much larger declines in Q1 as sales of Touring and Cruisers rebounded ." In Asia Pacific , in particular in India and Australia , Q2 retail sales were negatively impacted by the discontinuation of Street motorcycles . The region was also disproportionately impacted by global transportation headwinds . " While we originally have planned for Q2 inventory levels to build coming out of Q1 , we have seen that these lower levels have helped to foster
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LiveWire One MSRP from $ 21,999
increased desirability as evidenced by strong new and used motorcycle retail prices in the U . S . and continued improvement in dealer profitability in the quarter . " The supply chain remains very fragile , not only for our business but for every global manufacturer . Our team has continued to do a great job managing through the unprecedented challenges , and to date , we ' ve had no sustained downtime in our factories . We have continued to see inflation across all modes of freight as well as within raw materials , and we are forecasting this to continue throughout the fiscal year . To help offset , we implemented an average 2 % pricing surcharge on select models in the U . S . effective July 1st for the remainder of model year ' 21 ."
Limited Edition Street Glide Special
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It ' s hard to completely detox from dependency . On the watch of CEO Jochen Zeitz , Harley has continued as a purveyor of fine paint jobs with a ( albeit finessed ) special edition program . For its latest Limited Edition special it has turned its attention to the top selling Street Glide Special with a limited run of 500 Street Glide Special motorcycles featuring a handcrafted Arctic Blast Limited Edition paint set . This is not a Harley " Icon " series |
special , but , unveiled at the 81st Sturgis Motorcycle Rally , each of the 500 ( only , worldwide ) will be serialized on the fuel tank . All part of Zeitz ' Hardwire ' Build Desirability and Exclusivity ' mindset , the " Arctic Blast paint is executed in strokes of high-contrast color intended to communicate the appearance of motion ," said Brad Richards , Harley- Davidson Vice President of Styling and Design . The Arctic Blast Limited Edition paint is " hand-applied by the artisans at Gunslinger Custom Paint in Golden , Colorado . The Street Glide Special model is a Harley-Davidson hot rod bagger that combines long-haul touring comfort and custom style with the authoritative performance of the Milwaukee-Eight 114 V-Twin engine . Key features include the iconic Harley- Davidson batwing fairing with splitstream vent to reduce head buffeting , stretched locking saddlebags , Daymaker LED headlamp , low-profile engine guard , Prodigy custom wheels and Boom ! Box GTS infotainment system with color touch screen . At $ 38,899 , the MSRP isn ' t trivial for a bike with a 2021 stock MSRP of $ 26,699 . A Chopped Tour-Pak luggage carrier with matching paint is also being offered for an extra $ 1,699.95 - which would get it across that reassuringly profitable $ 40k threshold !
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MSRP from $ 38,999
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