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The Harley / Serial 1 joint venture is now making deliveries of its inaugural line-up of e-bikes to preorders placed by selected dealers in USA .

PIERER Mobility AG , the KTM , HUSQVARNA and GASGAS owner , says unit sales doubled in the first half of 2021 at 176,045 unit sales (+ 95 % compared to the first six months of the crisis hit previous year ). Its burgeoning electric and conventional bicycle sales business was + 25 % over the first six months of 2020 at 53,378 units ( 39,603 of those were E- bikes ). Group motorcycle unit sales were + 76 % in Europe ( 73,224 units ) and + 160 % in the United States ( 30,419 units sold ).

Performance Racing Industry ( PRI ) has started a ' first-of-its-kind ' membership program for the racing industry that will " make it possible for racers and enthusiasts to join racing businesses in a movement to protect and grow the industry ." More than 300 businesses in the racing industry are said to have already joined since the program was first offered to PRI Trade Show exhibitors in March . Several companies have also extended their commitment to support the racing industry for a minimum of 10 years by becoming PRI Founding Members . Membership starts at $ 40 per year for a Pro Membership and includes entrance to the PRI show for qualified attendees , Save Our Racecars Advocacy , inclusion in the Performance Racing Political Action Committee , posting access on the PRI Jobs Board , digital magazine , membership card , welcome packet and stickers .

Cardo Systems has extended its cooperation with HARMAN for premium audio quality for motorcycle communications systems . The broader collaboration will include new integrated JBL produced and branded speakers , " delivering superior audio experience to users of Cardo ' s units worldwide ."

Officially launched in June , the Motorcycle Industry Council ( MIC - Irvine , California ) says that its ' Ride With Us ' program is the powersports industry ' s first multifaceted market expansion program . " In late 2019 at MIC ' s Communication Symposium , we shared the MIC ' s vision for growing ridership - more riders , riding more ," said Paul Vitrano , chairman of the Motorcycle Industry Council Board of Directors and senior vice president and senior assistant general counsel of Polaris . " We were excited to begin operationalizing the plan in early 2020 , but the pandemic caused us to pause and refocus our efforts on helping powersports businesses remain open ." Erik Pritchard , president and CEO of the MIC , continued , saying : " While we were navigating the coronavirus , we were also working hard to prepare for the post-pandemic environment . Our preparation included a number of initiatives tied to each phase of the new rider journey - inspire , explore , engage and integrate - as well as

Established in 2020 , MEC GmbH ( The Motorcycle Equipment Company ) in Germany is a joint venture between the KessTech sound management exhausts business and Austrian custom accessories manufacturer Cult- Werk . Following the announcement of a deal to distribute exhausts from Austrian manufacturer Remus , MEC has now announced that it will additionally distribute for Swiss / French mapping specialist PN-Performance ( Poivre Noir SA / Black Pepper SA ). Trading under the PN- Performance brand and mainly a developer of accessories and mapping tools for Harley- Davidson and Indian Motorcycle models , Poivre Noir SA CEO Benoit Lahouel says that its mapping " can be done all over the world thanks to data transfer via secured networks from Switzerland and is always customized to the individual bike .

" Our specialty is custom performance ECU reprogramming with thousands of parameters modified one by one , by hand by our engineers , to achieve a tailor-made Poivre Noir performance stage 1 . " Thanks to the decryption and the recompilation of the entire engine control module ( ECU ), the performance adjustment made on your motorcycle is better than any automation

Expansion to execute the expansion strategy ." The MIC says it is leading a task force composed of industry-leading marketing talent to help develop the program . The task force provided direction on the brand , logo and style guide for the ' Ride with Us ' campaign and will deliver additional elements of the program , including social media content syndication and social media best practices for MIC dealer members . As a part of the ' Ride with Us ' program , the MIC is also delivering new 45-minute first-ride experiences for people who have never ridden a motorcycle before . The activation was beta-tested at Comoto ' s threeday Get On ! Moto Fest in Texas in May . " Our industry has needed a unifying market expansion effort targeting potential and returning riders , and the MIC is delivering it with Ride With Us ," said Vitrano . " We urge all industry stakeholders to rally around this initiative as it rolls out to support people at every stage of their journey to becoming a lifelong rider ."

boxes set on a bench by a mechanic . " We equipped our first bike with PN-Performance mapping in 2017 and since then annual growth has been over 200 %. We are now present in six countries , with many more to follow . By 2019 some 4,000 bikes had already been equipped with our personalized mapping ." www . the-mec . com www . poivre-noir . ch

24 AFTERMARKET MOTO DESIGN - AUGUST 2021 www . AMDchampionship . com