AMD264 July 2021 Aftermarket Moto Design 264 July 2021 | Page 29

THE BRADLEY REPORT

UK Motorcycle Registrations

As seen elsewhere in Europe , 2020 motorcycle registrations in the UK ended with a rush to pre-register unsold Euro 4 units that did not meet the strict timescale criteria set by the EU for the end of series derogation approved in advance of Euro 5 final implementation . This has distorted the statistical comparisons in the UK , Germany , Italy , Spain and most of Europe ' s markets - majors and otherwise - with the pandemic also making comparisons with 2019 ' problematic '. However , according to the latest available data from the MCIA , the motorcycle industry trade association in the UK , motorcycle registrations were at 40,424 for the first five months of 2021 . Sales were down in January , February and March , but up strongly in April and May . That compared to 28,881 units for the same period in 2020 (+ 39.97 %), but down compared to the 45,181 units registered in the first five months of 2019 . In total PTW terms , the UK saw 42,858 units registered from January to May , + 40.01 % compared to the 30,611 units registered in 2020 , but down from the 47,524 registered in 2019 . In motorcycle segment terms , Touring is the strongest market in the UK YTD , followed by Adventure Tourers . Honda was market share leader for May ( followed by Yamaha , Triumph , BMW and Kawasaki ), with the Royal Enfield Interceptor 650 the bestselling single model in April in the < 125cc
60,000
40,000
20,000 motorcycle segment . In terms of publicly available data , the MCIA only publishes information for the most recent single month in market share and model sales terms . The May data has Harley-Davidson as the eighth most popular brand on the UK market with 404 units sold in total . For the record - motorcycle registrations in the UK grew slightly in 2019 , with 100,472 units sold (+ 0.72 %), with 2020 at 96,539 units .
UK Registrations Jan - May
47,524 30,611
PTW
42,858
2019 2020 2021
45,181 28,881
MOTORCYCLE

Germany Motorcycle Registrations

The latest data from the IVM , the motorcycle industry trade association in Germany , shows new motorcycle registrations are down slightly for the first five months of the year at 55,962 ( -1.59 % compared to the 56,867 unit registered in 2020 ). Having been down in January and February , up in March and April , there were 13,600 units registered in May ( -6.36 % compared to last year , and down massively compared to the 65,719 units registered in 2019 ). In total PTW terms , the German market was up at 87,477 units YTD (+ 2.73 % compared to the 85,151 units recorded for the first five months of 2020 ). That compares to 87,756 units sold January to May 2019 - the best for the first five months of any year since 2008 . In market share terms , BMW remained market leader with a much improved 28.05 % share at 15,696 units sold YTD - BMW had seven models in the top twenty best sellers . Honda is in second spot in market share terms , followed by Kawasaki , KTM and Yamaha - with Harley-Davidson in sixth spot ( 3,106 units sold for a 5.55 % market share compared to 4,798 units sold during the
www . AMDchampionship . com same period in 2020 with a 8.44 % market share ). Indian Motorcycle was in 12th spot in market share terms with 908 units sold for a 1.44 % market share . That compared to 742 units sold for the year-ago period and a 1.30 % share . Indian ' s best selling model was the Scout Bobber , recording 338 units sold YTD for 48th spot in the German top 50 . Harley ' s best seller was the Breakout in 44th spot ( 364 units sold ). Unsurprisingly , the top selling model was BMW ' s R 1250 GS ( 5,501 units YTD ), followed by the Kawasaki Z900 and Z650 in third , Honda CRF 1000L Africa Twin fourth , and the BMW F 900 R fifth .
120,000
80,000
40,000
THE BRADLEY REPORT
40,424
For the record - the 2019 full year saw the German motorcycle market grow by + 4.38 % compared to 2018 at 113,039 units , with 2020 posting a ( theoretical ) 132,126 units ; however , that apparent 16.89 % growth in a pandemic hit year was distorted in the final quarter by the rush to pre-register unsold Euro 4 bikes before the final , extended deadline for doing so on December 31st - so , at best , and in common with the data for all of Europe ' s ' Big Five ' ( Italy , France , Spain , Germany and the UK ) account for some 80 % of total motorcycle registrations ; the German data for 2020 is ' problematic ' for multiple reasons .
Germany Registrations Jan - May
87,756
85,151
PTW
87,477
2019 2020 2021
63,719
56,867
55,963
MOTORCYCLE

NEWS

BRIEFS

In the first quarter 2021 , total motorcycle market sales in China were 3.7m units , up 28.2 % compared with 2020 ( when February sales dropped due to COVID-19 ) and 12.9 % compared to 2019 . Electric vehicles represent more than 50 % of the total market , which are forecast to reach a new alltime record for the end of 2021 .
The global electric car market grew by 40 % in 2020 ( over 2019 ) - albeit from still very low annual volumes . In contrast though , and influenced of course by the pandemic , the global total internal combustion engine car market slumped by -16 %.
North American snowmobile unit sales increased by + 16 % during the 2020-2021 selling season ( ISMA / ISC data ). There were 59,234 new units sold in the United States and 109,801 total North America unit sales - both figures the highest reported since 61,593 units were said to have been sold in the United States in 2009 . Worldwide sales were 133,444 units .
Dallas , TX . based pre-owned automotive and powersports vehicle E-tailer RumbleOn reported improved net income and positive adjusted EBITDA for its Q1 to end of March 2021 . They are projecting year-over-year revenue growth of 66 to 78 % in Q2 and gross profit growth of 113 to 125 %. Total vehicle unit sales were 3,500 , + 32.2 % from 2,647 in Q4 2020 , of which 1,006 vehicles were powersports units (+ 17 % over the year-ago period ) worth $ 10.9m in revenue (+ 27.7 %). Powersports gross profit per unit sold was $ 2,961 . Net loss was $( 4.5 ) m ( improved from - $ 5.5m Q4 2020 ); the positive adjusted EBITDA of $ 0.02m for Q1 2021 was an improvement from - $ 2.8m in Q4 2020 . RumbleOn is due to complete its merger with 22 location brick and mortar pre-owned unit seller Ride Now Powersports in late June or July of this year .
The H-D Board of Directors has approved a cash dividend of $ 0.15 per share for the second quarter of 2021 . The dividend is payable June 25 , 2021 to the shareholders of record of the company ' s common stock as of June 10 , 2021 .
AMERICAN MOTORCYCLE DEALER - JULY 2021 29
Sources : AMD , IDN , FT , Reuters , PSB , MPN , BDN , MCN , AP , Bloomberg , MSNW , Electrek , electricmotorcycles . news , RideApart . com , Motor1 . com , Cycle World , motorbikewriter . com