AMD264 July 2021 Aftermarket Moto Design 264 July 2021 | Page 28

THE BRADLEY REPORT

THE BRADLEY REPORT

Italian Registration Data from ANCMA

According to the latest data from ANCMA ( the motorcycle industry trade association in Italy and the owner of EICMA ), registrations for the motorcycle market were at 57,933 units for the first five months of the year . Compared to 2020 , that represents an increase of + 85.55 % - having been down in January and February , sales were up in March , April and May . There have been wild variances in the monthly reporting from January onwards - statistical reporting and market activity have been influenced and distorted both by the pandemic , as registration numbers lapped the equivalent 2020 data gather , and by
150,000
100,000
50,000
Italian Registrations Jan - May
110,443
2019 2020 2021
67,829
127,325
PTW
the Euro 4 / 5 final deadline . Total PTW registrations for the same period were + 87.71 % at 127,325 units YTD . The best metric against which to judge the current market is the 2019 data .
60,000
40,000
20,000
52,223
2019 2020 2021
31,222
57,933
MOTORCYCLE
This year ' s 5-month YTD motorcycle registrations compare to 52,233 for the same period in 2019 . The PTW number for this year so far compares to 110,443 units in 2019 and represents the highest number of registrations for the period since 2011 . A word of caution though . While the headline news looks excellent , some of this momentum is , inevitably , catchup sales lost from various stages in the cycle since March 2020 . It is not yet therefore possible to safely extrapolate long-term growth patterns arising from the effects of the pandemic , or to put that in the context of the steady growth seen in most European markets from 2015 to 2019 . For the record - new motorcycle registrations were ( theoretically ) 94,108 units in 2020 , having been 98,917 units in 2019 .

Spanish Motorcycle Registrations

The latest data from ANESDOR , the motorcycle industry trade association in Spain , shows new motorcycle registrations at 63,368 units for the first five months of the year . Although COVID has made comparisons difficult , this represents a + 43.32 % increase over 2020 , having been down in January and February , sales were up in March , April and May . Total PTW registrations for the five-month period were at 69,854 units YTD (+ 39.07 % compared to 2020 ). In motorcycle terms , it is the second highest first five-month market performance in Spain since 2009 and compares to 69,911 units in 2019 ( 44,213 units for the first five months of 2020 ). Similarly , for total PTW registrations it is second only since 2009 to the 76,836 units sold in the same period of 2019 ( 50,231 units sold in the first five months of 2020 ). Because of its strength in the scooter and > 125 cc markets , Honda was market leader YTD , followed by Yamaha , BMW , Piaggio ( Vespa , Aprilia , Moto Guzzi etc .) and Taiwan ' s Kymco . The top selling motorcycle was the Kawasaki Z 900 . For the record - full year new motorcycle registrations in Spain were 175,585 units in 2019 (+ 11.07 % over 2018 ) and -11.50 % in 2020 compared to 2019 at 155,391 units .
100,000
80,000
60,000
40,000
20,000
Spanish Registrations Jan - May
2019 2020 2021
76,836
50,321 69,854
69,911 44,213
63,368
PTW
MOTORCYCLE

Global Japanese Made Motorcycle Exports

The latest data available from JAMA ( the automotive trade association in Japan , which includes representation of motorcycle manufacturers among its membership ) shows exports of
90,000
60,000
30,000
Japanese made motorcycles ( over 250 cc ) to USA were + 57.55 % YTD at 24,108 units . Globally the Japanese factories were + 17.21 % in motorcycle export terms at 126,584 units .
Japanese motorcycle exports Jan-Apr
71,758
2019 2020 2021
71,432
TO EUROPE
78,914
30,000
20,000
10,000
23,300
2019 2020 2021
15,302
TO USA
24,108
Japanese made motorcycle exports to Europe for the first four months of the year recovering after a no doubt Euro 4 / 5 shaped poor start to 2021 to be + 10.47 % YTD at 78,914 units . In total PTW terms , shipments to USA were + 62.10 % at 37,783 units , shipments to Europe were + 12.58 % at 82,130 units , and globally + 22.20 % at 154,012 units were exported in total . The increasing number of units being made by Japanese manufacturers elsewhere in Asia , the U . S . and South / Central America goes some way to providing historical context for the data . Most of the Japanese made machines still being exported are of higher value , larger displacements . With the exception of the United
States , most of their overseas factories are primarily engaged in making and selling scooters and smaller capacity units in and for ' emerging ' markets ( where import tariffs are high ) and in making ATV / UTV units - especially in the United States , where demand for such machines is at its highest and grew strongly in 2020 . For the record - annual worldwide Japanese made motorcycle and moped exports ( all PTW ) fell off a cliff in 2009 to 583,879 from over 1 million in 2008 , having peaked at 1,641 million units in 2000 . They have continued to decline most years since then . Most recently they were 463,123 units in 2017 , 456,758 in 2018 , 386,379 in 2019 and 311,998 in 2020 .
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