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BRIEFS
The Progressive IMS Outdoors Tour is partnering with Strider and nonprofit ' All Kids Bike '. Via the Discover The Ride ' Kids Zone ' program , in conjunction with Strider , the reimagined 2021 event series will introduce a fleet of bikes and an educational PE curriculum to nine elementary schools across the U . S . " The Kids Zone with Strider , the latest addition to Discover The Ride , will elevate the industry-leading new rider program by introducing two experiential courses geared toward all riders ages two through 15 at each stop along the 2021 tour . Furthermore , to complement the onsite attraction and extend support to the local community , the organizers of the Progressive IMS Outdoors tour join the ' All Kids Bike ' movement dedicated to teaching all children in America how to ride in kindergarten PE classes ."
Alisa Clickenger and North Carolina based Women ' s Motorcycle Tours have announced sponsorship by brick and mortar PG & A retailer Cycle Gear , part of the Comoto Group . Additionally , Cycle Gear will provide marketing support to increase visibility and reach for the 2021 Suffragists Centennial Motorcycle Ride - which culminates at the Women ' s Motorcycle Conference , Arlington , VA , on August 19-22 , 2021 . " With 151 stores in 38 states , and with their terrific customer service , they ' re the perfect partner for our expansive and historic cross-country event ," said Clickenger .
The Bagger Racing League is taking over the 14th annual Legends Ride at the Sturgis Rally ( Monday , Aug . 9 , 2021 ). The run will set off from historic Deadwood and head to the Buffalo Chip led by ride captains from the Bagger Racing League . The first 200 sign-ups for this year ' s ride will get free access to the Stone Temple Pilots concert that night at the Buffalo Chip .
AFT will return to the Cal Expo Fairgrounds after a two-year hiatus for the legendary Sacramento Mile with a first ever doubleheader weekend on Saturday , September 11 and Sunday 12 .
Harley to Rebuild ' Hometown Rally '
Harley has announced Labor Day Weekend ( September 2-6 , 2021 ) for an " all new " ' Hometown Rally ' at the Harley Museum that promises to be " a bigger , better biker bash with music and special events ." Described as a " celebration of motoculture ," it will be centered in Milwaukee , " the city where it all began for the Motor Company ," with the museum campus serving as a central rally point for events taking place at that downtown site and at six surrounding Harley dealerships ." Jochen Zeitz , chairman , president and CEO is quoted as stating : " The ' Hometown Rally ' is an event no Harley-Davidson fan will want to miss .
Boise , Idaho based HardDrive has signed a multi-year commitment and support as the primary sponsor of the Bagger Mayhem Racing ( BMR ) Team in the Premier Bagger GP Class of the Bagger Racing League . The BMR Team is a joint venture between Bryan Shields , owner of Penn Ohio Cycles , co-owner of Bagger Mayhem and Team Manager of Bagger Mayhem Racing , along with Jason Pohuski , co-owner of Bagger Mayhem , Team Operations / Development & Marketing . " This is a partnership that embodies everything that HardDrive stands for , our work hard - play hard culture , standing side by side with our dealers and our preferred partner vendors , all while sparking a flame within the motorcycle community and throughout an industry that we are all extremely passionate about ," says HardDrive V-Twin Director Krys Brown . BMR will be racing in the
It will be a celebration of all things Harley , a chance to reconnect with other riders who share the desire for adventure , freedom and community
Bagger Racing League ( BRL ) series set to launch June 25-27 at the Utah Motorsports Campus in Grantsville , UT , as well as at the Moto America , King of the Baggers race series starting in 2022 . " The partnership between HardDrive and BMR will launch a collaborative brand that is the real heart of the Harley- Davidson experience ." Throughout the weekend , the 20-acre museum campus " will host the party of the summer , with free live concerts on three consecutive nights , food and beverage sites , stunt exhibitions and skills demonstrations , MY2021 demos , and motorcycle showcases hosted by Born Free and V-Twin Visionary . The Museum will be open for general admission during the event ." H . O . G . member check in will be hosted at the museum and each of the six participating dealerships - House of H- D ( Greenfield ), Milwaukee H-D ( Milwaukee ), Suburban Motors H-D ( Thiensville ), Uke ' s H-D ( Kenosha ), West Bend H-D ( West Bend ) and Wisconsin H-D ( Oconomowoc ).
' Racing to End Veteran Homelessness '
recognition and elite brand representation in the spotlight of the fastest growing trend of the V-twin industry . This growth will lead to establishing an exclusive partnership of product being developed and sold into our HardDrive dealer network . " Bagger Mayhem Racing Media ( BMRM ) is poised to take maximum advantage of the opportunity for worldwide viewership through aggressive social media promotion and production of a unique documentary highlighting the team ' s progression during the race seasons . " Along with raising awareness of the Bagger Racing League within the V-twin community and its customers , BMR is also campaigning to raise awareness about Veteran homelessness . " This has been a long-time goal of Bryan Shields - to utilize his racing efforts to create a nonprofit company for ' Racing to End Veteran Homelessness '." www . hdtwin . com
14 AMERICAN MOTORCYCLE DEALER - JULY 2021 www . AMDchampionship . com