60,000
30,000
30,000
20,000
10,000
AMD •• AMD •• AMD
EDITOR-IN-CHIEF
ROBIN BRADLEY robin @ dealer-world . com
GENERAL MANAGER
SARA VINEY sara @ dealer-world . com
DESIGN & PRODUCTION DIRECTOR
BEN OAG ben @ dealer-world . com
PUBLISHER
SONJA WALLACE sonja @ dealer-world . com
PHOTOGRAPHERS
ONNO WIERINGA MADNESS PHOTOGRAPHY , NL www . madnessphotography . eu
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DISCLAIMERS
No part of AMD may be reproduced or used in any way without permission . The views contained in AMD are not necessarily the views of the publishers ; the views of the publishers are not necessarily the views of any third parties . Every effort is made to ensure that all material included is as accurate as possible , however , neither the publishers or any third parties can be held responsible for any erroneous statements , facts , figures or just plain silly or honest mistakes or inaccuracies , howsoever caused . All trademarks , brand names and other key words are used purely for descriptive purposes . No approval , endorsement of , or involvement in the contents of AMD is implied by the use of these or any other words , names or marks associated with all or any companies . All trademarks are openly acknowledged by AMD and by any third parties included in AMD . All AMD editorial content is just exactly that , independently sourced , compiled and written editorial content for which no financial or other beneficial transaction or other kind of relationship , contractual or otherwise , has been entered into . No consequential losses or any other liabilities are accepted arising from content of any kind in AMD , howsoever caused .
120,000
80,000
Germany Registrations Jan - May
40,000
87,756
85,151
150,000
100,000
50,000
87,477
Italian Registrations Jan - May
110,443
2019 2020 2021
63,719
PTW MOTORCYCLE
2019 2020 2021
67,829
PTW
56,867 55,963
127,325
60,000
Japanese motorcycle exports Jan-Apr
71,758
40,000
20,000
2019 2020 2021
71,432
78,914
TO EUROPE
52,223
2019 2020 2021
31,222
MOTORCYCLE
57,933
23,300
2019 2020 2021
15,302
24,108
TO USA
JULY 2021 (# 264 )
COMMENT - Have you booked your flights yet ? ............ 4 A stir crazy Robin Bradley is already booking hotels for the ' Twin Shows ' in January 2022 and hoping the new opportunities the pandemic has given to the motorcycle industry can be built on .
S & S CYCLE - Paul Skarie ........................................ 64
Viola , Wisconsin ' s ' Home of Proven Performance ' is the latest industry major to hire a former Harley-Davidson executive to navigate the next stages of its journey .
STATISTICS ................................................ 28-29
AMD ' s quarterly survey of the individual national new motorcycle registration statistics from Europe ' s major markets .
HARDDRIVE ...................................................... 14 Bagger Racing League ' Mayhem Racing ' team support in aid of ending veteran homelessness .
PRODUCT EXTRA .............................................. 40
Motorcycle Storehouse adds the German made KessTech range of road-legal multi-mode sound management exhausts .
PROGUIDE : The new , the best and the must-haves ...................... 36-56 p . 36
p . 42 p . 36
p . 50
p . 54
p . 56
‘ World Championship of Custom Bike Building ’ is a registered trademark of Robin A . Bradley , Dealer World
P O S T M A S T E R
AMD ( ISSN 1465-7627 ) is published monthly by Dealer World , 5 , Rendlesham Mews , Rendlesham , Woodbridge , Suffolk , IP12 2SZ , United Kingdom . Subscription price $ 200 per year . Postmaster : Please send address changes to : AMD , Dealer World , 5 , Rendlesham Mews , Rendlesham , Woodbridge , Suffolk , IP12 2SZ , United Kingdom or e-mail to sara @ dealer-world . com
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www . AMDchampionship . com AMERICAN MOTORCYCLE DEALER - JULY 2021 3